MWINYI OTHMAN
BLACK RIVER
Summary
I am highly motivated, friendly and approachable individual who loves to work hard. I am reliable, punctual who enjoys working in a team as well as individually. My experience of being exposed out in the public with different cultures has taught me the value of friendliness, open-minded and having a good sense of humor, as well as having to communicate effectively at all levels. This experience has also given me the confidence in my ability to handle day-to-day situations appropriately. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
4
4
years of professional experience
Work History
Marketing Strategist Intern
Blanq Marketing And Communication Agency
05.2024 - Current
- Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
SOCIAL MEDIA STRATEGIST
Overland carriers
07.2020 - 08.2022
- Assisting in managing Company's social media platforms, including content creation.
- Social media insights reports.
- Serve as project manager for brand projects
- Boosted social media engagement with consistent posting and timely responses to audience interactions.
- Actively participated in community outreach events, representing the brand favorably and fostering positive relationships with potential clients and partners.
Education
Bachelors - Advertisement, Public Relations And Branding
Middlesex University
04.2025
No Degree - Brand Management: Aligning Business & Brand
Coursera
Online Course04.2024
No Degree - Marketing Strategy
Coursera
Online Course07.2024
Associate of Arts - Financial Management For Business
University of Portsmouth
Portsmouth07.2020
Skills
- Brand Management
- Google workspace
- Social Media Marketing
- SEO
Personal Information
Title: Public relations & Brand Strategist
References
- Abdallah Bin-Kleb, CEO, Overland Carriers CO.LTD, +255 744977 779
- Amini Swai, CEO, Blanq Marketing and Communication Agency, +255657854482
Timeline
Marketing Strategist Intern
Blanq Marketing And Communication Agency
05.2024 - Current
SOCIAL MEDIA STRATEGIST
Overland carriers
07.2020 - 08.2022
Bachelors - Advertisement, Public Relations And Branding
Middlesex University
No Degree - Brand Management: Aligning Business & Brand
Coursera
No Degree - Marketing Strategy
Coursera
Associate of Arts - Financial Management For Business
University of Portsmouth
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