MR. AMANI MARTIN MKAGULU
Marketing
Dar Es Salaam
Summary
Highly creative Marketing Manager with good understanding of the entire Brand and Marketing value chain with specific focus on Communications that includes Marketing & Communications strategies, Offline and Online Communications, Public and Stakeholder Relations, Digital and Content Marketing Plans and usability best practices. Demonstrated experience in translating business requirements into clear Marketing & Communications strategies, integrated campaigns and deliverables.
Overview
8
8
years of professional experience
Work History
Marketing Manager; Creative
NMB BANK
Head Office (Dar Es Salaam, Tanzania)
01.2024 - Current
- Oversee and lead Creative Unit in conceptualization and implementation of creative design solutions that meet bank’s business and marketing strategies from communication design, interactive design, campaign concepts, and production completion and delivery..
- Devised content strategy to effectively engage target audiences.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Delivered compelling presentations to stakeholders, demonstrating value of proposed marketing initiatives in driving business results.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Recruited and hired 1 capable team member to add value and diverse skills set to marketing department.
Manager of Digital and Creative Department
EFM & TVE TANZANIA
05.2021 - 12.2023
- Manage Digital Department, Media Strategy, Directing content creation, events and campaigns.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Controlled costs to keep business operating within budget and increase profits.
- Developed strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Mentored junior team members for career advancement, fostering pipeline of future leaders within the organization.
Creative Associate & Head of Digital Team
EFM & TVE TANZANIA
Dar Es Salaam
02.2020 - 04.2021
- Content Creation, Direction of Production, Script and Creative Article Writing, Event Coordination, Social Media Management, Creating Promotional Campaigns, Supervising Digital Media Department.
- Updated and created cross-functional decks and presentations.
- Managed social channel content strategy and calendars to drive engagement.
- Proactively researched industry trends and competitor activities to inform strategic decisions related to design projects.
Digital Media & Creative Executive
CLOUDS MEDIA GROUP
02.2016 - 01.2020
- Content Creation, Direction of Production, Script and Creative Article Writing, Event Coordination, Social Media Management.
- Presented creative concepts to stakeholders, securing buy-in for ambitious initiatives.
- Directed all operational, production and administrative functions related to creative development.
- Led creative direction for multiple projects, ensuring consistency in brand messaging and visuals.
- Developed innovative marketing campaigns that drove brand awareness and engagement.
Education
Bachelor of Arts - Political Science And Public Administration
University of Dodoma
Dodoma, Tanzania11.2015
Skills
- Creative Direction
- Corporate Communications
- Vendor Relations
- Brand positioning
- Campaign Management
- Market Research Analysis
- Digital Marketing
- Competitor Analysis
- Influencer Marketing
Languages
Swahili and English
References
- MILLARD AYO, Presenter at Clouds Media Group, CEO of Millardayo.com (TZA Media), 0783 884 884, millardaayo@gmail.com
- HAMISI MANDI, Presenter (Clouds Media Group), 0713 899 884, hamisi.mandi@gmail.com
- JOYCE OSWARD MWAKALINGA, Creative Associate – EFM, 0653 980 892, joyceosward.jo@gmail.com
Timeline
Marketing Manager; Creative
NMB BANK
01.2024 - Current
Manager of Digital and Creative Department
EFM & TVE TANZANIA
05.2021 - 12.2023
Creative Associate & Head of Digital Team
EFM & TVE TANZANIA
02.2020 - 04.2021
Digital Media & Creative Executive
CLOUDS MEDIA GROUP
02.2016 - 01.2020
Bachelor of Arts - Political Science And Public Administration
University of Dodoma