MONICA MZIRAY

• Driving market expansion by identifying and developing new business opportunities across SSA.
• Forging strategic partnerships with enterprises, SMEs, and government agencies to support commercial growth.
• Managing end-to-end product launches, ensuring cross-regional alignment and operational readiness.
• Designing and executing regional campaign strategies, including setup, monitoring, and performance optimization.
• Automating communication and operational workflows to increase efficiency across multiple markets.
• Managing and optimizing campaign budgets to maximize ROI and drive market awareness.
• Ensuring regulatory compliance through funnel audits, competitive benchmarking, and policy tracking.
• Drafting RAPID frameworks and overseeing stakeholder engagement for compliance and operational decisions.
• Leading and mentoring Business Development Representatives and city operations POCs, coaching teams toward high-performance culture.

Key Achievements

• Achieved more than 50% driver onboarding growth through strategic campaign design and implementation
• Developed strategic initiative playbooks for implementation across multiple markets.
• Streamlining business development processes to improve operational efficiency and scalability.

• Leading Uber’s market relaunch in Tanzania and representing the business in high-level regulatory reform discussions.
• Building strategic relationships with government institutions, policy stakeholders, and external partners to influence decision-making.
• Identifying and launching key partnerships, including a major commercial collaboration with Tigo to expand market offerings.
• Analyzing digital analytics, dashboards, and data lakes to generate insights on user behavior and marketing performance.
• Providing competitive intelligence and local market insights to global teams for strategy alignment.
• Enhancing internal processes to improve driver experience, product adoption, and operational efficiency.
• Overseeing marketplace health metrics and running initiatives to improve liquidity and trip fulfillment.

Key Achievements

• Lead discussions on regulatory reforms and spearhead Uber’s market re-launch in Tanzania.
• Identified, presented, and spearheaded strategic partnerships to develop Uber’s unique offerings in the market. ie Tigo

• Leading the launch of UberBODA in Tanzania, driving over 20% trip growth by end of 2019.
• Managing the CBD launch from a supply perspective, including outreach to disabled driver partners, onboarding, pricing, and growth tracking.
• Securing vehicle financing partnerships with CRDB Bank, connecting 300+ drivers to loan solutions.
• Establishing partnerships with the Social Security Fund and PUMA Energy to improve driver welfare and marketplace sustainability.
• Forecasting supply and demand trends to inform strategic initiatives and improve marketplace balance.

Key Achievements

• UberBODA Launch: Led the project and successfully launched one of the low-cost products in Tanzania (uberBODA) by July 2019. A boda-boda product targeting time sensitive trips in suburbs and low income earners, this contributed to over 20% overall trip growth by EoY 2019.
• CBD launch and Operations: With the main objective of enabling low cost transportation within the CBD. I Led the project from a Supply perspective (disabled driver engagements and Onboarding), product pricing and monitoring the product growth. Working closely with the central Ops team to come with initiatives that would grow supply.
• Vehicle Solutions: Working closely with CRDB Bank to ensure smooth operations in the product management, by the end of 2020, +300 drivers were linked for vehicle loans and are continuing to engage CRDB and more banks on the product.

• Executing one of SSA’s leading telco partnerships — Uber x Tigo — enabling zero-rated rides and discounted data packages for drivers.
• Reaching 10M+ Tigo subscribers
• Driving 60% non-organic signups and 15% organic signups
• Increasing demand by 10%+ through joint campaigns
• Leading rider-base growth through activations, digital campaigns, influencer marketing, and corporate engagements.
• Maintaining Uber’s position as Tanzania’s leading e-hailing platform with 15% monthly active-rider growth.
• Managing promotional activities to increase brand awareness, adoption, and rider retention.
• Developing and implementing programs to strengthen driver and rider value propositions.

Key Achievements

• Tigo-Uber partnership: One of the leading telco partnerships in SSA, with Tigo riders can request rides at zero rate and drivers can get special data packages that cater for their demands at an affordable rate. This partnership gave us access to over 10M Tigo subscribers countrywide.