MICHAEL A. LUNYUNGU
Dar es Salaam
Summary
Experienced professional with a passion for continuous growth and improvement in all aspects, actively seeking opportunities to learn from diverse individuals and situations. Strong background in Data and Analytics, bringing expertise from extensive experience in the Telecom Industry. Proficient in Analytics, customer value management, Planning, testing, Field surveying, physical installations, Site Auditing, and effectively resolving challenges within project teams.
Overview
8
8
years of professional experience
Work History
Base Management Specialist
Vodacom Tanzania Plc
09.2023 - Current
- Execute E2E campaigns on cross-selling, upselling and base management initiatives.
- Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports.
- Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance.
- Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights.
- Prepare and ensure successfully execution of weekly SMS communication calendar.
- Support driving M-Pesa initiatives to increase penetration of M-Pesa users.
CVM Specialist | GSM
Tigo Tanzania Plc
01.2023 - 08.2023
- Manage CVM Campaign & BTL Products.
- Perform customer behaviour analysis and create, execute, and monitor marketing campaigns for retention, churn, up sell, cross sell and inactivity.
- Provide campaign reporting, analysis, and insights.
- Monitor campaign performance on an ongoing basis and continuously optimize tactics to improve effectiveness in achieving targets such as Incremental revenue, Engagement.
- Compile, maintain and deliver weekly, monthly CVM reports and presentations.
- Perform in-depth campaign analysis to understand the effectiveness of campaigns as well as make strategic recommendations.
- Assist to develop CVM strategy and leverage key insights and advanced analytics.
- Create various ad-hoc reporting and analysis.
Business Intelligence Analyst-Data and Analytics | Commercial
Tigo Tanzania Plc
11.2019 - 12.2022
- Create, maintain and follow-up a complete KPI dashboards and reporting system to develop an action plan to improve commercial results.
- Analyzing revenues, users and traffic to understand potential deviations & opportunities.
- Responsible for the quality, structure and management of data and information within commercial.
- Collaborate with end users to identify needs for improved data management and information delivery.
- Provide predictive tools and tracking mechanisms for product chiefs to monitor their performance.
- Support Business Units in advanced analyses to improve performance and productivity.
- To understand patterns and identify possible commonalities among users with similar trends.
- To create and understand segments behaviors based on such patterns.
- Ensure design and automation of Business Intelligence & Analytics solutions.
- To monitor evolution of consumption patterns and interaction.
- Alert management about any deviations expected vs. Budget and the reasons behind those deviations.
- Ensure real-time business monitoring and timely escalation in collaboration with IT/DWH/Technology/RA
- Coach colleagues in using basic SQL.
- Assisting Commercial Vendors with required Insights and Data Marts for them to make decision or reconcile.
- Geo Market Survey for USCAF sites, Planning and giving away forward on where to build a tower, that will add value. (Project).
Network Performance and Quality Engineer (Intern)
Tigo Tanzania Plc
07.2019 - 10.2019
B2B Technical Support Engineer (Intern)
Tigo Tanzania Plc
08.2018 - 10.2018
IT and Service Project Manager (Intern)
Tigo Tanzania Plc
07.2017 - 10.2017
Education
Bachelor of Science - Software Engineering
The University of Dodoma
11.2019
Skills
- Proficient in advanced SQL
- Proficient in statistical analysis
- Skilled in data interpretation
- Strong capability in troubleshooting challenges
- Skilled in cross-functional teamwork
- Microsoft Office proficiency
- Intermediate Tableau analytics
- Interpersonal skill
- Ethical practice
- Regulatory compliance
Languages
Swahili: Native
English: Proficient
References
Elly, Mbilinyi, Sales Strategy, Business Intelligence & Analytics Manager, elly.mbilinyi@tigo.co.tz, (071) 312-3580, Tigo Tanzania Plc
Hobbies
· Team Sports (Football)
· Individual Sports (Marathon Running)
· Tech Hobbies (Computing)
· Social Hobbies (Mentoring)
· Games (Video and Board Game)
References.
Elly Mbilinyi.
Sales Strategy, Business Intelligence & Analytics Manager
Yas Tanzania Plc
(071) 312-3580
elly.mbilinyi@yas.co.tz
Ndevonaeli Eliakimu
Head of Consumer Proposition
Yas Tanzania
(065) 812-3211
ndevonaeli.eliakimu@yas.co.tz
Timeline
Base Management Specialist
Vodacom Tanzania Plc
09.2023 - Current
CVM Specialist | GSM
Tigo Tanzania Plc
01.2023 - 08.2023
Business Intelligence Analyst-Data and Analytics | Commercial
Tigo Tanzania Plc
11.2019 - 12.2022
Network Performance and Quality Engineer (Intern)
Tigo Tanzania Plc
07.2019 - 10.2019
B2B Technical Support Engineer (Intern)
Tigo Tanzania Plc
08.2018 - 10.2018
IT and Service Project Manager (Intern)
Tigo Tanzania Plc
07.2017 - 10.2017
Bachelor of Science - Software Engineering
The University of Dodoma
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