Maria Mtili

IVR Platform Management & Content Development

• Managed Viamo’s 3-2-1 IVR Platform in Tanzania, overseeing content creation for 20+ projects across 12 stakeholders in themes like Health, Agriculture, Education, and News.
• Developed IVR and SMS content, managed production, voice artists, and supported audio editing.
• Facilitated content workshops, adapting information into stylized conversations, songs, dramas, and games for basic mobile phones.
• Conducted user field research, pre-testing, and NPS surveys to improve content and assess impact.

Partnerships & MNO Relationship Management

• Acted as the primary contact for partners and Mobile Network Operators (MNOs), maintaining relationships and ensuring ongoing support.
• Conducted meetings and provided monthly reports to MNOs, and worked with partners to enhance content performance.

Data Analysis & Reporting

• Monitored platform engagement and analyzed user data, including knowledge retention and user feedback.
• Led pilots, A|B testing, and multi-country analysis to improve content and user engagement.

Marketing & Promotion

• Designed and managed platform promotion strategies, aligning with partners to push BTL marketing campaigns.

Cross-Country Support & Platform Development

• Conducted quality checks and approvals for IVR content from 8+ countries.
• Assisted in training new platform managers and contributed to recruitment.
• Participated in platform feature development, providing feedback on audience targeting, dynamics blocks, and dashboards.

• Product Monitoring
• Content Management and Development
• MNO Relationship
• Maintained positive partner relations to build strong partnerships.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Managed stakeholder expectations effectively throughout the entire product development process.

Tasks included:

• News Content Management (read, select and approve which suits website)
• News content update in 3 websites (The Citizen, Mwananchi and Mwanaspoti)
• Manage social media pages and engage with users
• Manage comments in the websites
• Communicate with journalists and editors on content acquisition and sharing
• Train new digital staffs on Core Media system to upload news

• Managed editorial calendar for timely publication of high-quality content across various platforms.
• Increased user retention by regularly updating web content with relevant information and fresh perspectives.
• Collaborated with writers to develop engaging articles and multimedia features that attracted new visitors.
• Conducted keyword research to optimize SEO value of published content, boosting search engine rankings.
• Monitored website performance using analytics tools to identify trends and opportunities for growth.
• Devised attention-grabbing headlines and summaries to increase clicks and engagement.