MACK MWINSHAHA
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Director of marketing business development
CROWN MEDIA
2023.10 - Current
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Built strong relationships with key industry figures to enhance company reputation.
- Led a team of marketing professionals, fostering an innovative and collaborative environment.
- Created compelling business proposals for potential investors and partners.
Creative Director
TheFIXER GROUP
2023.01 - 2024.10
- Achieved brand consistency by implementing creative strategies across all marketing channels.
- Directed team of designers for the development of compelling visual content.
- Led brainstorming sessions with design staff to generate innovative ideas.
- Streamlined workflow processes, enhancing overall productivity levels.
Marketing consultant
TANZANIA COMMERCIAL BANK PLC
2022.05 - 2023.09
- Boosted brand visibility by implementing innovative digital marketing strategies.
- Developed comprehensive marketing plans for increased customer engagement.
- Enhanced market position with thorough competitor analysis.
- Managed public relations campaigns, resulting in improved brand image.
Marketing associate
EFM RADIO
2016.07 - 2020.08
- Enhanced brand visibility by implementing innovative marketing strategies.
- Produced engaging content for improved customer interaction and engagement.
- Boosted sales with the development of effective promotional campaigns.
- Conducted comprehensive market research to understand consumer behaviour better.
Education
Bachelor of Arts - Psychology
University of Dar es Salaam
Dar es Salaam 2014.03 - 2017.10
Master's Degrees in Marketing -
University of Cape Town
South Africa /2020 - /2021
Advance Certificate of Secondary Education -
Jitegemee Secondary School
Tanzania /2012 - /2014
Skills
- Marketing automation software proficiency
- Business-To-Business sales
- Market research methodologies
- Public relations coordination
- Retail marketing
- Sales techniques
- Relationship Management
- Business development
- Brand-building strategies
- Marketing and sales strategies
- Marketing strategy development
Languages
English
Beginner
Timeline
Director of marketing business development
CROWN MEDIA
2023.10 - Current
Creative Director
TheFIXER GROUP
2023.01 - 2024.10
Marketing consultant
TANZANIA COMMERCIAL BANK PLC
2022.05 - 2023.09
Marketing associate
EFM RADIO
2016.07 - 2020.08
Bachelor of Arts - Psychology
University of Dar es Salaam
2014.03 - 2017.10
Master's Degrees in Marketing -
University of Cape Town
/2020 - /2021
Advance Certificate of Secondary Education -
Jitegemee Secondary School
/2012 - /2014