MACK MWINSHAHA
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Director of marketing business development
CROWN MEDIA
10.2023 - Current
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Built strong relationships with key industry figures to enhance company reputation.
- Led a team of marketing professionals, fostering an innovative and collaborative environment.
- Created compelling business proposals for potential investors and partners.
Creative Director
TheFIXER GROUP
01.2023 - 10.2024
- Achieved brand consistency by implementing creative strategies across all marketing channels.
- Directed team of designers for the development of compelling visual content.
- Led brainstorming sessions with design staff to generate innovative ideas.
- Streamlined workflow processes, enhancing overall productivity levels.
Marketing consultant
TANZANIA COMMERCIAL BANK PLC
05.2022 - 09.2023
- Boosted brand visibility by implementing innovative digital marketing strategies.
- Developed comprehensive marketing plans for increased customer engagement.
- Enhanced market position with thorough competitor analysis.
- Managed public relations campaigns, resulting in improved brand image.
Marketing associate
EFM RADIO
07.2016 - 08.2020
- Enhanced brand visibility by implementing innovative marketing strategies.
- Produced engaging content for improved customer interaction and engagement.
- Boosted sales with the development of effective promotional campaigns.
- Conducted comprehensive market research to understand consumer behaviour better.
Education
Bachelor of Arts - Psychology
University of Dar es Salaam
Dar es Salaam 03.2014 - 10.2017
Master's Degrees in Marketing -
University of Cape Town
South Africa /2020 - /2021
Advance Certificate of Secondary Education -
Jitegemee Secondary School
Tanzania /2012 - /2014
Skills
- Marketing automation software proficiency
- Business-To-Business sales
- Market research methodologies
- Public relations coordination
- Retail marketing
- Sales techniques
- Relationship Management
- Business development
- Brand-building strategies
- Marketing and sales strategies
- Marketing strategy development
Languages
English
Beginner
Timeline
Director of marketing business development
CROWN MEDIA
10.2023 - Current
Creative Director
TheFIXER GROUP
01.2023 - 10.2024
Marketing consultant
TANZANIA COMMERCIAL BANK PLC
05.2022 - 09.2023
Marketing associate
EFM RADIO
07.2016 - 08.2020
Bachelor of Arts - Psychology
University of Dar es Salaam
03.2014 - 10.2017
Master's Degrees in Marketing -
University of Cape Town
/2020 - /2021
Advance Certificate of Secondary Education -
Jitegemee Secondary School
/2012 - /2014
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