Lugano Ahazi Mwankemwa
Dar es Salaam
Summary
Decisive marketing manager with several years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns.
Overview
9
9
years of professional experience
Work History
MARKETING MANAGER
PETZA LIMITED
Dar Es Salaam
01.2023 - Current
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Set specific marketing goals that align with the overall direction and business goals.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Interviewed and hired talented individuals to add value to marketing team.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Maintained relationships with key customers through regular communication.
- Delivered marketing strategy updates to upper-level management.
- Conducted research to determine ideal markets for products and services.
Marketing Officer
VEO COMPONY LIMITED
Dar Es Salaam
02.2021 - 09.2022
- Implemented customer loyalty programs that increased repeat business.
- Developed, implemented and evaluated marketing campaigns for new products or services.
- Conducted market research to identify trends in consumer behavior and preferences.
- Listened to customers to understand needs and put together optimal solutions.
- Studied geographic areas to identify potential buyers and increase door-to-door sales.
- Collaborated with team to develop effective, winning sales strategies.
Transport Officer
MAINLINE CARRIERS LIMITED
Dar Es Salaam, Tanzania
08.2015 - 10.2015
- Analyzed data from GPS devices installed on vehicles to detect unauthorized use.
- Prepare client report.
- road consignment note and interchange.
Education
Bachelor in Business Administration - B.A in Business Studies
Tanzania Institute of Accountancy
Dar Es Salaam, Tanzania07.2022
Advanced Certificate of Secondary Education -
Airwing J.W.T.Z Center
Dar es salaam,Tanzania05.2019
Certificate of Secondary Education -
Bandari College Center
10.2017
Certificate in Logistic and Transport -
Bandari College
Dar es Salaam, Tanzania04.2016
Skills
- Campaign management
- Sales enablement
- Customer segmentation
- Strategic planning
- Program marketing
- Product development
- Budget administration
- Market analysis
- Market data collection
Personal Information
- Date of Birth: 10/21/96
- Gender: Male
- Nationality: Tanzanian
- Marital Status: Single
Languages
Swahili
First Language
English
Intermediate (B1)
B1
REFEREES
PERES MUHAGAZE
Assistant Lecturer
Tanzania Institute of Accountancy (TIA)
peres.muhagaze@tia.co.tz Mobile:
+255 626 579 338
INNOCENT KAALE
Head of Tracking Department Mighty Logistic
kaalei@yahoo.com
Mobile: +255 682211100
MICHAEL PETER MNENDI
Assistant Human Resource
Petza Compony Limited
michaelmnendi93@gmail.com
Mobile: +255 712 908 913
Timeline
MARKETING MANAGER
PETZA LIMITED
01.2023 - Current
Marketing Officer
VEO COMPONY LIMITED
02.2021 - 09.2022
Transport Officer
MAINLINE CARRIERS LIMITED
08.2015 - 10.2015
Bachelor in Business Administration - B.A in Business Studies
Tanzania Institute of Accountancy
Advanced Certificate of Secondary Education -
Airwing J.W.T.Z Center
Certificate of Secondary Education -
Bandari College Center
Certificate in Logistic and Transport -
Bandari College
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