LOVENESS MICHAEL WAMBURA
Dar Es Salaam
Summary
Dynamic and results-driven brand marketing executive with over 6 years of experience in marketing, media, and public relations. Proven expertise in executing impactful brand campaigns, managing high-performing digital strategies, and fostering strong media partnerships. Adept in customer engagement, influencer management, and content creation across various platforms such as Facebook, Instagram, X, TikTok, and WhatsApp channels. Fluent in English and Swahili with strong public speaking skills. Currently pursuing a degree in mass communication and committed to delivering innovative marketing solutions that drive brand growth and audience engagement.
Overview
9
9
years of professional experience
Work History
Brand Marketing Executive
Multichoice Tanzania
01.2024 - Current
- Manage media monitoring and ensure alignment with media plans.
- Oversee Out Of Home (OOH) & Digital OOH campaigns including billboards.
- Coordinate brand campaigns, media tours, and on-ground activations.
- Ensure successful execution of all brand-related projects and partnerships.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Analyzed market trends to identify growth opportunities for the brand and inform strategic decisionmaking.
- Generated reports to support development and implementation of marketing plans.
- Optimized marketing budget allocation, ensuring maximum return on investment across various channels.
- Managed relationships with external agencies, ensuring timely delivery of high-quality work within budget constraints.
- Launched new products successfully by leading cross-functional teams and coordinating go-to-market strategies.
- Conducted competitor analysis, identifying key differentiators to strengthen the brand''s unique selling proposition.
- Established effective project management systems for smooth coordination between departments during campaign planning/execution phases.
- Collaborated with sales teams to drive revenue growth through effective marketing support materials and promotions.
- Coordinated trade shows and industry events, showcasing brand offerings while networking with potential clients and partners.
Digital Marketing Executive – In Market
Multichoice Tanzania
01.2017 - 01.2024
- Developed and maintained detailed content calendars for social media platforms (Facebook, Instagram, X, TikTok, WhatsApp Channels).
- Drove digital campaigns and increased audience engagement across platforms.
- Collaborated with internal teams to align social media with broader marketing goals.
- Managing DStv Influencers for Both Local and Sports
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
Customer Service Representative
Multichoice Tanzania
01.2016 - 01.2017
- Responded to customer queries, processed subscriptions, and assisted with device purchases.
- Delivered excellent customer service and maintained a high level of client satisfaction.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Addressed customer inquiries to ensure satisfaction and foster positive service experience.
- Trained new Customer Service Representatives on company policies, procedures, and best practices.
Education
Bachelor's Degree (Ongoing) - Mass Communication
Tumaini University
O-Level Education -
Elerai Secondary School
Diploma - Computer Science
JR Institute
01.2015
Skills
- Brand & Campaign Execution
- Digital Marketing & Social Media
- Media & PR Coordination
- Customer Service (Call Center & Digital)
- Content Creation & Planning
- Public Speaking & Communication
LNGG
English & Swahili (Fluent in writing and speaking)
References
Gibbons, Katule, Senior Marketing Manager, +255 714054540, Multichoice Tanzania
Timeline
Brand Marketing Executive
Multichoice Tanzania
01.2024 - Current
Digital Marketing Executive – In Market
Multichoice Tanzania
01.2017 - 01.2024
Customer Service Representative
Multichoice Tanzania
01.2016 - 01.2017
Diploma - Computer Science
JR Institute
Bachelor's Degree (Ongoing) - Mass Communication
Tumaini University
O-Level Education -
Elerai Secondary School
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