Loth Makuza
Summary
Innovative Communications Consultant offering distinguished understanding of reputation management and company communications. Dedicated to comprehensive management and planning detailed communication plans for private and public entities.
Organized Communications Consultant with 9 years of dedicated Public relations experience. Focused on comprehensive communication and media management with an extensive understanding of traditional and digital marketing. Accomplished at meeting long-term reputation and branding goals.
Overview
9
9
years of professional experience
Work History
Chief Communications Strategist
Lighten Minds Group Ltd
01.2019 - Current
- Working with a top management in all matters to communications
- Planning and Implementing the communication plans for the company and brand the image of the company
- Planning and implementing the Crisis Communication Plan.
President and Co-Founder
Public Relations Society of Tanzania (PRST)
01.2015 - 01.2021
- Working with the PRST to promote effective and ethical communications, public relations and marketing to organizations and business in Tanzania and the value it brings as a strategic management function
- Driving up standards of Public Relations, communications and marketing, working with business, industry and PR education institutions
- Promoting the PRST across Tanzania, east Africa, Africa and globally.
Tanzania Program Officer, PR and Marketing Lead
On Eagles Wings Inc. Non-Governmental Organization
01.2019 - 01.2020
- Working with On Eagles Wings Inc
- As the coordinator of the program activities at the country level in Tanzania
- Supporting planning, coordinating delivery, assisting with the monitoring of activities, working closely with counterparts and stakeholders and the rest of the Tanzania team and the United States of America headquarters team to support the implementation and expansion of On Eagles Wings Inc.'s national program, including the administration and logistics requirements of the program
- Supporting the management to prepare annual work, budgeting, ensuring effectiveness and efficiency, monitoring and reporting of results
- Overseeing the Tanzania in-country PR, marketing and stakeholder communication and engagement, and supporting the headquarters PR and marketing.
Sales and Marketing Representative (Southern Highlands)
East West Seed Tanzania Limited
01.2015 - 01.2017
- Managed PR, communications and marketing activities, maintaining and building external relationships with clients' constituencies, including employees, stakeholders and the media
- Drove thought leadership strategy through the businesses to deliver insightful engagement opportunities supporting commercial outcomes, including digital innovation
- Determined engagement metrics to measure success and demonstrate value against business objectives.
Education
Bachelor of Arts - Public Relations And Marketing
St. Augustine University of Tanzania
Mwanza, Tanzania11.2015
Skills
- Employee Communications
- Social Media Strategy
- Content Development
- Creative Direction
- Crisis Management
- Internal Communications
- Government relations
- Partnership Development
- Marketing Communications
- Media training
- Advertising Campaigns
- Thought leadership
- Media Relations
Timeline
Chief Communications Strategist
Lighten Minds Group Ltd
01.2019 - Current
Tanzania Program Officer, PR and Marketing Lead
On Eagles Wings Inc. Non-Governmental Organization
01.2019 - 01.2020
President and Co-Founder
Public Relations Society of Tanzania (PRST)
01.2015 - 01.2021
Sales and Marketing Representative (Southern Highlands)
East West Seed Tanzania Limited
01.2015 - 01.2017
Bachelor of Arts - Public Relations And Marketing
St. Augustine University of Tanzania