Summary
Overview
Work History
Education
Skills
References
Affiliations
Languages
Training
Timeline
Generic
Living Leonard Munishi

Living Leonard Munishi

MWANZA

Summary

Accomplished Sales and Marketing Manager with a strong background at MATI SUPERBRANDS LTD, focused on driving sales strategies and nurturing client relationships. Skilled in team leadership and market analysis, contributing to improved brand visibility and customer loyalty. Achieved notable growth in market share through strategic promotional campaigns.

Overview

14
14
years of professional experience

Work History

Sales and Marketing Manager

MATI SUPERBRANDS LTD
MWANZA,MARA,KAGERA,GEITA
02.2022 - 03.2025
  • Developed and implemented marketing strategies to boost brand visibility.
  • Managed sales team performance through training and support initiatives.
  • Analyzed market trends to identify new business opportunities for growth.
  • Collaborated with product development teams to align offerings with customer needs.
  • Coordinated promotional campaigns across multiple channels for maximum reach.
  • Oversaw budget allocation for marketing activities and sales initiatives.
  • Built relationships with key clients to enhance customer loyalty and retention.
  • Conducted competitor analysis to inform strategic planning and decision-making.
  • Maintained relationships with existing clients by ensuring their needs are met on time.
  • Managed a team of sales representatives by providing guidance, training, and support when needed.
  • Analyzed competitor activities in the market and identified opportunities for growth.
  • Conducted market research to understand customer needs and preferences.
  • Monitored customer satisfaction levels through surveys and feedback mechanisms.
  • Coordinated with marketing team to create effective campaigns for products or services.
  • Developed and implemented sales strategies to target potential customers.
  • Directed and coordinated products, services and sales activities.
  • Resolved customer complaints regarding sales and service.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
  • Conducted market research and reported on competitors.
  • Developed and implemented effective sales strategies to increase market share.
  • Analyzed market trends to identify new business opportunities.
  • Created and managed budgets for sales and marketing initiatives.
  • Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.

Sales Manager

Mega beverages limited
Morogoro And Iringa Market
07.2017 - 02.2021
  • Engaged customers to understand needs and provide tailored product solutions.
  • Conducted product demonstrations to showcase features and benefits effectively.
  • Managed customer accounts to ensure high levels of satisfaction and retention.
  • Collaborated with marketing teams to develop promotional materials and campaigns.
  • Utilized CRM systems to track sales activities and customer interactions efficiently.
  • Trained new sales representatives on product knowledge and sales techniques.
  • Attended trade shows to network with potential clients and industry partners.
  • Resolved customer inquiries and complaints promptly to maintain positive relationships.
  • Developed key customer relationships to increase sales.
  • Answered inquiries from prospective customers regarding features of products and services offered.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
  • Generated new sales leads through cold calling and networking activities.
  • Maintained accurate records of all sales and prospecting activities.
  • Analyzed customer feedback to improve products and services.
  • Performed regular follow-ups with prospects to close deals in a timely manner.
  • Negotiated pricing contracts with customers to maximize profits.
  • Provided technical support for customers using the company's products or services.
  • Created detailed reports on daily, weekly, and monthly sales activity.
  • Reviewed monthly performance against targets set by management team.
  • Researched competitors' products, prices, and sales techniques.
  • Identified opportunities for cross-selling additional products and services.
  • Organized client visits, presentations, product demonstrations and trade shows.
  • Managed inventory levels by ordering sufficient stock for each account.
  • Coordinated with other departments to ensure timely delivery of orders.
  • Collaborated with marketing team to create promotional materials for products and services.
  • Set up meetings with potential clients and listened to their wishes and concerns.
  • Identified areas of improvement in existing processes and implemented solutions accordingly.
  • Negotiated deals and handled complaints or objections.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Listened to customer needs to identify and recommend best products and services.
  • Greeted and assisted customers to foster positive experiences.
  • Conducted market research to identify selling possibilities and evaluate customer needs.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.
  • Operated register, handled cash and processed credit card transactions.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Replenished and arranged items to maintain appearance.
  • Reset store displays for special events and seasonal merchandise changes.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Analyzed sales space capacities based on system parameters, securing high stock availability.
  • Reduced process lags by training employees on best practices and protocols.
  • Developed and maintained relationships with existing clients to ensure customer satisfaction.
  • Developed and maintained relationships with customers to ensure repeat business.
  • Developed and maintained relationships with key clients to ensure repeat business.
  • Analyzed market trends to identify potential sales opportunities.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Performed market research to identify potential sales opportunities.
  • Prepared and delivered appropriate presentations on products and services.
  • Conducted market research to identify selling possibilities and evaluated customer needs actively.
  • Identified customer needs by asking questions and advising on best solutions.
  • Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.

Sales activation Officer

Mega beverages limited
Dar es Salaam, lindi and mtwara
11.2015 - 07.2017
  • Ensure product availability in the market
  • Ensure product visibility in the market
  • Ensure price adherence in the market
  • Conducting Bar promotion activities to create product awareness
  • To recruit and Maintain new customers during Market visit
  • Meeting or exceeding the target planned every month
  • Preparing monthly and weekly report
  • Visiting clients to evaluate needs or promote product and service
  • Obtaining orders and push direct sales to customers
  • Sales presentation quarterly and annual

Project Supervisor

Integrated communication
Dar ES Salaam
02.2012 - 01.2015
  • Trained new team members on company protocols and project requirements thoroughly.
  • Communicated effectively with team members regarding project expectations and deadlines.
  • Provided technical guidance to staff members when required during the course of a project's execution.
  • Oversaw day-to-day operations related to assigned projects in order to ensure smooth workflow processes.
  • Kept project teams on-task with proactive control of budgets, schedules and scopes.
  • Maintained records of project progress including task completion status reports, financial tracking documents.
  • Identified manpower, equipment and resource needs for field projects.
  • Prepared detailed reports outlining various aspects of a given project such as cost analysis or performance metrics.
  • Identified potential issues that may impact the successful completion of a project and devised solutions as needed.
  • Established key issues in need of resolution and project performance metrics to set planning objectives.
  • Negotiated with project stakeholders or suppliers to obtain resources or materials.

Some of projects supervised with positive impacts include.

  • Ndovu Golden Experience
  • Valeur Activations
  • Ndovu Confidence
  • Safar Lager National pool
  • Safar lager higher learning pool competition
  • Share a coke campaign
  • Club 07 Q1 Activations
  • Castle lite activations
  • Castle lager perfect 6
  • TCC Brand Activation in retails shops and HORECA

Marketing Personnel

Vodacom lake zone
mwanza
07.2011 - 10.2011
  • Completed day-to-day duties accurately and efficiently.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Identified needs of customers promptly and efficiently.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Worked with cross-functional teams to achieve goals.
  • Exceeded customer satisfaction by finding creative solutions to problems.

Education

Bachelor of Arts - Public Relations and Marketing

St Augustine University of Tanzania
Mwanza-Malimbe Campas
01.2012

Advance Certificate - Secondary school

Makumira High School
Arusha -Makumira
01.2009

O-level Certificate - Secondary Education Examination (CSEE)

Umbwe Secondary School
Kilimanjaro
01.2006

Primary Level-Certificate - Primary Education Examination

Manushi Juu Primary School
Kilimanjaro
03-2003

Skills

  • Driving skills
  • Team leadership skills
  • Rapport and relationship building skills
  • Sales strategy skills
  • Computer skills

References

  • Clara Epafra Mangesho, email: alcamicrofinance@gmail.com, +255-762-878-001, CEO at ALCA Microfinance Ltd, Mwanza, Mwanza
  • Michael Leonard Munishi, Email: mikemunishi@gmail.com, +255768768082, Mining Engineer, AEL Mining Service, Mbeya
  • Robert Kimaro, Email: r.kimaro@megabeverages.co.tz, Phone: +255-756-561-914, Chief Accountant, Megabeverages Ltd

Affiliations

  • September, 2009 – 2012 Member of SAUT, student public relations association (SSPRA)
  • Dealt with Environmental Conservation
  • Philanthropic Activities like offering moral and material support
  • Community outreach

Languages

English: Reading - Excellent, Writing - Excellent, Speaking - fluent, Kiswahili: Reading - Excellent, Writing - Excellent, Speaking - fluent

Training

  • 10 April,2010 Globalization and youth - MR BEATUS MLINGI
  • 12 May, 2012 Sales and Marketing skills - MR BEATUS MLINGI
  • 13 April,20012 Skills for project fund proposal - MR BEATUS MLINGI
  • 12 May,2012 Customer care skills - MR BEATUS MLINGI

Timeline

Sales and Marketing Manager

MATI SUPERBRANDS LTD
02.2022 - 03.2025

Sales Manager

Mega beverages limited
07.2017 - 02.2021

Sales activation Officer

Mega beverages limited
11.2015 - 07.2017

Project Supervisor

Integrated communication
02.2012 - 01.2015

Marketing Personnel

Vodacom lake zone
07.2011 - 10.2011

Bachelor of Arts - Public Relations and Marketing

St Augustine University of Tanzania

Advance Certificate - Secondary school

Makumira High School

O-level Certificate - Secondary Education Examination (CSEE)

Umbwe Secondary School

Primary Level-Certificate - Primary Education Examination

Manushi Juu Primary School
Living Leonard Munishi