Lisa Chonya
Digital Marketing Officer
Summary
Professional Summary.
Expert in developing and implementing effective communication strategies that align with organizational goals and resonate with target audiences. Proficient in digital marketing, content creation, and public relations, with a strong ability to craft compelling narratives that build brand loyalty and drive engagement. Adept at collaborate cross-functional teams, coordinating events, and handling crisis communication with poise and professionalism. Passionate about leveraging creativity and data-driven insights to elevate brand identity and foster meaningful connections with stakeholders.
Overview
5
5
years of professional experience
Work History
Digital & Marketing officer
Marie stopes Tanzania
08.2023 - Current
- Collaborated with Clinic Lead and the Marketing coordinator in creating marketing plans and strategies for improvement in product and service offerings promotional activities, and sales tactics to meet the business plan of respective year
- Participated in health summits and trade fairs to increase awareness of service provided and products
- Collaborated with the center and hospital managers, trade activations officer in designing and executing innovative marketing campaigns to promote services and products
- Managed social platforms for Hospital and products i.e., Instagram, X and, Facebook, to showcase the services & products provided by MST, create referral linkage and, analyze key insights and digital marketing data to plan for further campaigns that reach the interests of the community and improve visibility
- Worked with the Graphic designer to produce high-quality content that do not violate Ministry of health guidelines
- Collaborated with external initiatives to create referral linkages and marketing activities that increase awareness of MST Services also collaborate with delivery companies for fast and easy access of products
- Participated in MSI monthly maternity and products meetings and Weekly Centre and sales performance meeting with all the sales and marketing team
- Collaborated with medias platforms in campaign creation, execution and analysis on the insights obtained from them
- Assisted the sales and operation coordinator in Population and sharing of daily sales report by the sales reps, For all the products.
Cost controller
Karata Dume Company Ltd
05.2022 - 03.2023
- Received and checked goods from suppliers
- Did daily, monthly, and yearly inventories and prepared their reports respective
- Crosschecked kitchen order tickets and bar order tickets during operations
- Checked requisitions and their issuance from all departments in the company
- Controlled prices from the suppliers in comparison to the market prices
- Managed breakage of assets, tools, and utensils and spoilage of food from the kitchen
- Controlled company costs alongside procurement team
- Crosschecked cash retirements from procurement officer.
Store attendant
Maua Collections
09.2021 - 02.2022
- Received payments (cash, checks or charges) from customers for goods/services
- Recorded amounts received and may be expected to total and summarize funds received
- Counted, sorted, and weighed inventory, including packaged goods and verified items on requisitions or invoices
- Placed orders with vendors
- Kept shelves/racks stocked and rotated stock (if appropriate) to ensure freshness
- Maintained cleanliness and orderliness of store by sweeping, dusting, mopping, or vacuuming
- Provided security for all shop items and cash.
Sale officer
Mpola coffee –Inter state farm
03.2020 - 04.2020
- Supplied coffee in supermarkets, cafes, wholesale shops
- Researched clients base to find new types of customers and sale to them accordingly
- Retained customers and clients
- Delivered orders to customers
- Received orders from customers
- Scheduled appointments and meetings as necessary.
Promotional Rep/ Brand ambassador
Fit Eat- Pisces store
01.2020 - 02.2020
- Demonstrated and provided information on promoted products
- Distributed product samples, brochures, flyers, to source new sales opportunity
- Set up booths or promotional stands and stocked products
- Created a positive image and led consumers to use it
- Reported on demonstration related information (interest level, questions asked, number of samples/flyers distributed).
Education
Bachelor of Banking And Finance -
Institute of Finance Management
04.2001 -
Skills
- Excellent communication and interpersonal skills
- Technical skills such as, Digital literacy, SEO & SEM, Social media marketing, influencer marketing etc
- Strong analytical, and problem-solving abilities
- Effective Marketing strategies and report writing skills
- Adaptable and eager to learn new technologies and trends
- Networking, Relationship building and community engagement skills
- Hands on experience in using computer applications such as Microsoft Word, Excel, PowerPoint, internet & emails, teams, Canva etc
- Collaboration and clients focus skills
- Competitor Analysis
- Customer Segmentation
- Content Development
- Internal Communications
- Brand Messaging
Educationandprofessionalstatus
2018 To 2021, University Institute of Finance Management (IFM), Bachelor in Banking and Finance
Awards
- Certificate of Leadership at The St. Maria Goretti Secondary school- 2012-2014
- Certificate in Debt collection and Management Master Class - organized by CDM, December 2023
- Certificate in Customer service training – July 2024
References
Mr. Nicholous John, Head of sales and Marketing, Marie Stopes Tanzania, Dar es Salaam, jnicholous@gmail.com, +255719688614
Languages
Swahili
Native language
English
Advanced
C1
Hobbies
- Content creation and photography
- Social media management
- Writing
- Networking
- Media monitoring
Timeline
Digital & Marketing officer
Marie stopes Tanzania
08.2023 - Current
Cost controller
Karata Dume Company Ltd
05.2022 - 03.2023
Store attendant
Maua Collections
09.2021 - 02.2022
Sale officer
Mpola coffee –Inter state farm
03.2020 - 04.2020
Promotional Rep/ Brand ambassador
Fit Eat- Pisces store
01.2020 - 02.2020
Bachelor of Banking And Finance -
Institute of Finance Management
04.2001 -
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