Lilian Meori
Dar Es Salaam
Summary
Dynamic Managing Director with a strong track record at Starcalla Company Limited, specializing in strategic planning and business development. Proven expertise in driving innovation and enhancing operational efficiency while cultivating robust client relationships. Skilled in financial management, achieving profitability through data-driven decision-making and effective team leadership. Committed to fostering growth and excellence within the organization.
Overview
15
15
years of professional experience
Work History
Managing Director
Starcalla Company Limited
Dar Es Salaam
02.2019 - Current
- Strategic LeadershipDevelop and implement the company’s vision, mission, and long-term strategic goals.
Drive innovation and ensure alignment with market trends and organizational objectives.
- Business Operations OversightOversee daily operations across departments to ensure efficiency and performance.
Approve operational policies, processes, and procedures.
- Financial ManagementSupervise budgeting, financial planning, and resource allocation.
Monitor financial performance and ensure profitability and sustainability.
- Team Leadership & HRBuild and lead a strong executive team.
Ensure the company has the right talent, culture, and HR practices to grow and perform.
- Stakeholder EngagementRepresent the company in key meetings with partners, clients, government bodies, and investors.
Maintain strong relationships with shareholders and the board of directors.
- Compliance & GovernanceEnsure the organization complies with legal, regulatory, and ethical standards.
Support corporate governance and risk management processes.
- Performance MonitoringSet KPIs and assess the company’s performance regularly.
Make data-driven decisions to improve results and competitiveness.
- Business Development & PartnershipsExplore new markets, partnerships, and opportunities for growth.
Lead high-level negotiations and strategic alliances.
Marketing Executive Officer
American Engineering Group Ltd
Dar Es Salaam
04.2015 - 12.2018
1. Marketing Strategy Development
- Develop and execute marketing strategies to promote solar products and services.
- Align campaigns with the company’s mission to promote sustainable and renewable energy.
- Identify market segments and customer profiles (residential, commercial, rural electrification, etc.).
- Enhance brand visibility and educate the market on the benefits of solar energy.
- Develop compelling messaging around clean energy, cost savings, and environmental impact.
- Lead brand campaigns across print, digital, outdoor, and community outreach platforms.
- Collaborate with the sales team to generate qualified leads and drive customer acquisition.
- Create promotional materials, brochures, product catalogs, and digital content to support sales.
- Plan and implement targeted marketing campaigns to boost product uptake in specific regions.
- Manage social media accounts (Facebook, Instagram, LinkedIn, YouTube) with engaging content.
- Run paid online campaigns to drive website traffic and lead conversions.
- Optimize SEO/SEM to improve online visibility.
- Analyze industry trends, customer feedback, and competitor activities.
- Use insights to recommend product improvements or new offerings.
- Organize and participate in trade shows, exhibitions, product demos, and community awareness events.
- Build partnerships with NGOs, government bodies, and private organizations promoting renewable energy.
- Design campaigns to educate customers on how solar systems work, benefits, and financing options.
- Create informative content such as FAQs, videos, and success stories.
- Track campaign performance using KPIs such as reach, engagement, leads, and ROI.
- Provide regular reports and recommendations to senior management
Account Manager
Pongo Tours Limited
Dar Es Salaam
01.2013 - 02.2015
1. Client Relationship Management
- Serve as the main point of contact between the company and assigned clients.
- Build and maintain strong, long-term relationships to ensure client satisfaction and retention.
- Regularly check in with clients to understand their evolving needs.
- Ensure all client projects and deliverables are executed on time and within scope.
- Coordinate with internal teams (sales, marketing, creative, finance, operations) to meet client expectations.
- Troubleshoot issues and provide timely solutions.
- Identify upselling and cross-selling opportunities to grow existing accounts.
- Prepare proposals, presentations, and quotations for new and ongoing client needs.
- Achieve revenue targets and account growth objectives.
- Develop customized strategies for client accounts based on industry, goals, and market trends.
- Monitor and report on campaign or project performance, providing insights and recommendations.
- Manage contracts, agreements, and renewals for client accounts.
- Ensure all documentation is up to date and legally compliant.
- Help clients manage their budgets effectively while maximizing value from the services provided.
- Ensure all costs are tracked and reported accurately.
- Provide regular updates to clients on progress, performance metrics, and ROI.
- Gather feedback to continuously improve service delivery and client experience.
- Guide new clients through the onboarding process to ensure a smooth start.
- Set expectations and align on deliverables, timelines, and communication protocols.
Accounting Assistant
The Compouter Mart
Dar Es Salaam
03.2010 - 11.2012
1. Daily Financial Transactions
- Record and process day-to-day financial transactions such as invoices, receipts, payments, and petty cash.
- Ensure accuracy and proper documentation of all financial entries.
- Prepare and process supplier payments and staff reimbursements.
- Track customer payments, follow up on outstanding invoices, and update records.
- Reconcile bank statements with internal records.
- Ensure that cash balances are accurate and properly accounted for.
- Maintain organized records of financial documents including invoices, payment vouchers, receipts, and contracts.
- Support audits by ensuring files are up-to-date and easily accessible.
- Assist in the preparation of monthly financial reports and closing of accounts.
- Ensure all entries are posted correctly and deadlines are met.
- Monitor company expenses and report discrepancies or unusual transactions to the Accountant or Finance Officer.
- Help in budget tracking and ensure expenditures are within approved limits.
- Assist in maintaining records for company assets and inventory, especially those tied to financial reporting.
- Support the preparation of tax returns and compliance with statutory obligations such as PAYE, NSSF, VAT, etc. (depending on local regulations).
- Work closely with the Finance Officer, Accountant, or Finance Manager to ensure smooth financial operations
Education
Master of Science - in Applied Economics And Business
Mzumbe University
Dar Es Salaam12-2017
BBA - Business Administration
College of Business Education
Dar Es Salaam10-2014
Associate of Arts - Marketing
College of Business Education (CBE)
Dar Es Salaam11-2011
Skills
- Business development
- Strategic planning
- Market analysis
- Project management
- Brand management
- Financial management
- Team leadership
- Operational oversight
- Client relationship management
- Administrative management
- Sales tracking
- Data collection and analysis
Languages
Swahili
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Managing Director
Starcalla Company Limited
02.2019 - Current
Marketing Executive Officer
American Engineering Group Ltd
04.2015 - 12.2018
Account Manager
Pongo Tours Limited
01.2013 - 02.2015
Accounting Assistant
The Compouter Mart
03.2010 - 11.2012
Master of Science - in Applied Economics And Business
Mzumbe University
BBA - Business Administration
College of Business Education
Associate of Arts - Marketing
College of Business Education (CBE)
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