Kumesan Pather
Dar es Salaam
Summary
Seasoned marketer with strategic focus on driving brand growth and market penetration. Skilled in developing and implementing innovative marketing campaigns that enhance customer engagement and revenue. Proficient in leveraging data-driven insights to optimise marketing strategies and foster team collaboration.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
Work history
Head of Marketing (Promoted from Social Media Coordinator)
Thinamy Entertainment Ltd (Le Grande Casino) | Resorts World Ltd (Palm Beach Casino) | Dunia Investments Ltd (PigaBet) | Grand Restaurant | Grand Waves Restaurant
Dar es Salaam
2017.01 - 2026.04
- Key Responsibilities:
- - Lead and execute group-wide marketing strategy across multiple brands and verticals
- - Manage digital marketing, promotions, advertising campaigns, and brand positioning
- - Oversee website development, SEO, and analytics performance
- - Drive CSR initiatives, events, and sponsorships
- - Manage and mentor a central marketing team of 8 professionals
- Key Achievements:
- - Delivered cost savings of approximately TZS 500 million through strategic marketing efficiencies
- - Successfully built and scaled the Dar Poker Masters brand, attracting international players and increasing poker room revenue
- - Established centralized marketing operations across the group, improving consistency and performance
- - Played a key role in long-term brand growth and market positioning across Tanzania
Promoter (Part-Time)
Megarom Games / IR Gamer
Johannesburg
2012.01 - 2016.01
- - Promoted gaming products and hosted tournaments
- - Collaborated with global brands including Ubisoft, Microsoft, EA, and Sony
Corporate Intern
Global Alliance Insurance
Maputo
2013.01 - 2014.01
- - Gained exposure across claims, life insurance, and bancassurance
- - Supported finance operations including payroll and claims processing
Education
BCom - Marketing
Milpark Business School
2014.01 - 2017.01
Diploma of Higher Education - High School
Edenvale High School
Johannesburg South Africa 2008.01 - 2012.12
Skills
- - Strategic Marketing & Brand Management
- - Digital Marketing & Social Media
- - Team Leadership & Development
- - SEO & Google Analytics
- - Adobe Creative Suite
- - Campaign ROI Analysis
Languages
English (Native)
Spanish (Beginner)
Swahili (Beginner)
Affiliations
- Padel
- Gaming
Accomplishments
Led the development of Dar Poker Masters into East Africa’s leading poker tournament and drove the launch of PigaBet, doubling revenue within its first year; recognized for leadership excellence as a former 1st Team Football Captain and district-level athlete.
Timeline
Head of Marketing (Promoted from Social Media Coordinator)
Thinamy Entertainment Ltd (Le Grande Casino) | Resorts World Ltd (Palm Beach Casino) | Dunia Investments Ltd (PigaBet) | Grand Restaurant | Grand Waves Restaurant
2017.01 - 2026.04
BCom - Marketing
Milpark Business School
2014.01 - 2017.01
Corporate Intern
Global Alliance Insurance
2013.01 - 2014.01
Promoter (Part-Time)
Megarom Games / IR Gamer
2012.01 - 2016.01
Diploma of Higher Education - High School
Edenvale High School
2008.01 - 2012.12