Kelvin Gilliard Mngara
Dar Es Salaam
Summary
Dynamic market development professional with a proven track record at Pepsi, excelling in performance analysis and customer engagement. Successfully led a team to acquire 300,000 customers at Halotel, showcasing strong leadership and strategic problem-solving skills. Adept at building relationships and driving brand development to enhance market presence.
Overview
12
12
years of professional experience
Work History
Area Sales Manager and Key Account
Gsm
Dar Es Salaam
09.2024 - 01.2026
- Led regional sales initiatives to enhance market penetration and customer engagement.
- Developed and executed strategic sales plans aligned with corporate objectives.
- Mentored sales team to improve performance and achieve quarterly targets.
- Established strong relationships with key clients, resulting in increased customer loyalty and retention.
- Conducted regular training sessions for staff on best practices in sales techniques and product knowledge.
- Implemented CRM systems to streamline sales processes and improve data management efficiency.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Led sales region to increase sales and boost team morale.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Collaborated with clients and distributors to create and promote new products.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Market Development Representative
Pepsi
Dar es salaam , Tanzania
10.2018 - 09.2024
- Conducted market research to identify potential leads and opportunities.
- Assisted in preparing marketing materials for product promotions.
- Engaged with customers to gather feedback on products and services.
- Supported sales team by organizing client meetings and follow-ups.
- Maintained up-to-date records of customer interactions in CRM software.
- Conducted market research activities to identify new opportunities for business growth.
- Created and maintained relationships with key customers to ensure customer loyalty.
- Developed and implemented effective sales strategies to increase market share.
- Analyzed sales performance metrics to determine areas of improvement in sales strategy execution.
- Provided feedback on current products, services, and promotional materials.
- Monitored competitor activity within the assigned territory and reported findings back to management team.
- Developed and executed strategic sales plans to achieve regional revenue targets.
- Developed and executed strategic sales plans to increase market share across assigned territories.
- Led cross-functional teams in implementing new product launches, ensuring alignment with market needs.
- Analyzed sales data to identify trends and adjust strategies for optimal performance.
- Trained and mentored junior sales staff, fostering skill development and enhancing team performance.
- Collaborated with marketing teams to create targeted campaigns that improved brand visibility and engagement.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Prepared sales presentations for clients showing success and credibility of products.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Head of Business
Halotel Telcommunication Company
Dar es salaam , Tanzania
03.2014 - 08.2018
- Customer acquisition: i lead are team which was able to acquire 300,000 customers in are period of 4 years since launching Halotel in Tanzania, Ruvuma being the third region acquire many subscribers after Dar and Mwanza region.
- Sales Management: Managing are team of 25 business staffs,12 dealers, 78 teamleader, 600 freelance and 240 agents.
- Branding: Introduce idea of branding daladala, wall painting supervision and coordinate ABS board placing supervision, supervision distribution of other branding materials such as T-shirt,caps, Gazebo.
- Distribution Management: Participation distribution policy making, rewards policy making, Ensure availability of products in all place around Ruvuma Branch.
- Product Development:Participation on product development such as CUG and Halopesa.
Education
BBA - Marketing And Accounting
Tumaini Dar-es-salaam Collage
Dar-es-salaam, Tanzania11.2014
Skills
- Performance analysis
- Data analysis
- Brand development
- Competitive analysis
- Customer engagement
- Problem solving
- Effective communication
- Team leadership
- Relationship building
- Salesforce proficiency
- Territory management
- Data collection
- Teamwork
- Pricing strategy
- Customer service
- Sales tracking
- Contract negotiation
- Sales training
- Partnership development
- Account monitoring
- Competitor analysis
- New account development
- Competitor tracking
- Sales presentation
- Territory and account management
- Customer complaint resolution
- Sales reporting
- Time management
- Goal setting and achievement
- Decision-making
- Strategic planning
- New business development
- Marketing strategy development
- Sales records management
- Direct sales
- Product and service promotion
- Pre-sales support
- Sales coordination
- Inventory management
- Market intelligence
- Reference selling
- Brand marketing
Languages
English
Advanced (C1)
Timeline
Area Sales Manager and Key Account
Gsm
09.2024 - 01.2026
Market Development Representative
Pepsi
10.2018 - 09.2024
Head of Business
Halotel Telcommunication Company
03.2014 - 08.2018
BBA - Marketing And Accounting
Tumaini Dar-es-salaam Collage