Zapier
Joseph Kaby
Digital Marketer
Dar Es Salaam,Kinondoni
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Digital Marketing Manager
Double X Digital
Dallas, Texas
05.2020 - 02.2021
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Mapped out a customer-centric Facebook Ads that retarget the full spectrum of warm and hot traffic
- Developed marketing strategies and create clear plans to achieve client business goals. Served as the primary point of contact between Empire Mark and multiple clients, with the ability to clearly communicate strategy, performance, and campaign recommendations.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted, gathered and analyzed market research to determine social media opportunities and competitiveness.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Determined costs for media campaigns and delivered this information in reports to clients.
Digital Marketing Specialist
Limitless Media Group
New York City, New York
11.2019 - 05.2020
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
Digital Marketing Manager
Croman Media
Tulsa,Ok, Oklahoma
02.2017 - 06.2019
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Verified client messages were answered within 2 hours to establish quick and effective issue resolution.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Managed multiple campaigns that highlighted new promotions and offers for costumers.
- Measured campaign performance and offer recommendations to clients
- Managed team of 3 direct reports engaged in ongoing product optimization, account management and ad placement on company website.
Education
High School Diploma -
Tanzania Institute Of Accountant
Tanzania 09.2015 - 04.2017
BBA - in Project And Finance Management
Galgotias University
India 08.2018 - 11.2020
Skills
Marketing strategy
Data Analytics
Calculating ROI
Technical Support
Automation design
Target audience analysis
Safety awareness
Software
Go Highlevel
Trello
Slack
Clickfunnel
Interests
Music
Movies
Football
Timeline
Digital Marketing Manager
Double X Digital
05.2020 - 02.2021
Digital Marketing Specialist
Limitless Media Group
11.2019 - 05.2020
BBA - in Project And Finance Management
Galgotias University
08.2018 - 11.2020
Digital Marketing Manager
Croman Media
02.2017 - 06.2019
High School Diploma -
Tanzania Institute Of Accountant
09.2015 - 04.2017