Joseph Emmanuel
Sales Manager
Summary
Results-driven National Field Sales Manager with over ten years of experience in the FMCG and beverage sectors, consistently delivering growth through innovative Route-to-Market strategies. Proven track record in expanding market coverage and enhancing brand visibility, resulting in substantial volume increases. Expertise in leadership and team development has optimized field execution and productivity for teams exceeding 30 members. Proficient in KPI management, budget oversight, and contract negotiation, transforming market insights into actionable strategies that align with business objectives for sustainable success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
National Field Sales Manager
Smollan Tanzania LTD on behalf of Heineken Beverages International
05.2022 - Current
- As a National Field Sales Manager at Heineken Beverages, I led a 31-person team to elevate market presence and sales across general and modern trade sectors. My strategic initiatives expanded operations to 18 towns and increased brand availability from 41% to 95%, driving significant business growth.
- Activated over 4,500 new outlets, achieving 81% penetration of Heineken Silver with a 65% repurchase rate in 6 months.
- Streamlined distribution through a new stockist channel, enhancing cost-efficiency and shifting 80% of volume.
- Revamped MVP royalty program using data insights, boosting productivity from 64% to 90% and achieving 20%+ volume growth.
- Recruited and advanced field talent, promoting four representatives to leadership roles.
Field Sales Supervisor
Smollan Tanzania LTD on behalf of Heineken Beverages International
04.2019 - 04.2022
- Directed the planning and execution of sales targets and route strategies, improving merchandising standards and expanding the outlet base to enhance brand availability.
- Expanded outlet network by over 1,000, implementing visit cycles to close availability gaps.
- Increased Heineken and Amstel availability, confirmed by a 2019 audit.
- Successfully re-listed Desperados, raising availability to 75% through targeted consumer trials.
- Aligned retail outlets with stockists, achieving a consistent 7% weekly sales growth.
- Conducted pricing analysis to optimize profit margins and market fit.
Project Manager
Integrated Communication Limited
02.2018 - 03.2019
- Led successful field activations and merchandising programs, significantly boosting sales and market reach.
- Implemented wholesale activations, achieving an 11% sales increase across key regions.
- Secured product listings in 18 wet markets, with rapid expansion into 80 homes in a single day.
- Expanded market presence to over 5,500 outlets in one month.
- Improved shelf compliance with strategic merchandising in multiple stores.
Sales Supervisor
Unilever
01.2016 - 12.2017
- Led a team of sales representatives and merchandisers in Dar es Salaam, consistently exceeding sales and distribution targets by enhancing route efficiency and ensuring timely deliveries to improve product placement and availability.
- Optimized delivery routes for next-day service, increasing product availability and sales volume.
- Implemented strategic planograms and POSM deployment, enhancing shelf visibility and compliance.
- Trained team in advanced selling techniques, improving retailer satisfaction.
- Negotiated for optimal shelf space and promotional displays, expanding market presence.
Merchandiser
Unilever
01.2015 - 12.2015
- Executed proper shelf maintenance by removing outdated products and arranging facings effectively.
• Secured shelves for cosmetics, food, and personal care categories to enhance presentation.
• Managed database of 300 outlets, visiting 20 outlets monthly and weekly for large Dukas.
• Restocked shelves from inventory, preventing out-of-stock situations and ensuring availability.
• Organised product displays for optimal visibility and accessibility to boost sales.
• Tagged products accurately to maintain correct pricing across all outlets.
• Communicated low stock levels with management for timely replenishment actions.
• Rotated products regularly to minimize waste and ensure freshness.
Education
Advanced Diploma - Business Management
Community Concern Training Institute
12.2017
Diploma - Business Management
Community Concern Training Institute
12.2014
Certificate - Business Management
Community Concern Training Institute
08.2012
Skills
- Collaborative team development
- Customer service
- Decision-making
- Complex Problem-solving
- Goal setting
- Relationship building
- Strategic planning
- Customer relationship management (CRM)
Certification
Certificate in Information Technology
Timeline
National Field Sales Manager
Smollan Tanzania LTD on behalf of Heineken Beverages International
05.2022 - Current
Field Sales Supervisor
Smollan Tanzania LTD on behalf of Heineken Beverages International
04.2019 - 04.2022
Project Manager
Integrated Communication Limited
02.2018 - 03.2019
Sales Supervisor
Unilever
01.2016 - 12.2017
Merchandiser
Unilever
01.2015 - 12.2015
Advanced Diploma - Business Management
Community Concern Training Institute
Diploma - Business Management
Community Concern Training Institute
Certificate - Business Management
Community Concern Training Institute