JOLENE MTALO

• Focusing on PR, Government Relations and Communications (Internal and External), Create and Implement Impactful Marketing, PR and Communications Strategy aligned to the Corporate Vision, values and Goals. Ensuring that the Elsewedy Brand reputation is intact internally and Externally.
• Increased brand awareness and reputation by over 50% through developing and implementing strategic PR and Communications campaigns.
• Direct strategies to enhance brand visibility through campaigns based on a Marketing 360 Degrees Holistic approach.
• Analyze competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
• Launch public relations initiatives, enhancing company reputation.
• Implement data-driven decision-making processes to guide innovative marketing strategies.
• Spearhead the creation of compelling collateral materials that effectively communicated the brand's value proposition.
• Drive business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
• Oversee corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
• Manage budget allocation and resource utilization to maximize marketing ROI.
• Write and distribute press releases to increase brand visibility.
• Mentor local personnel on best practices and protocols to maximize productivity.
• Spearhead product launch events, stakeholders and Government officials visits sparking interest in target audience.
• Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
• Implement data-driven decision-making processes to guide innovative marketing strategies Spearhead the creation of compelling collateral materials that effectively
  communicated the brand's value proposition
• Manage trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations
• Attend all major networking Events and relevant to the energy sector. Managed memberships with networking associations such as AMCHAM, EUBG, FTCC
  and TPSF Drive business growth by forging strategic alliances with complementary organizations to expand reach into new markets
• Continually monitor, maintain and improve company's reputation and positive image in markets served
• Streamlined internal communications processes for efficient team coordination.
• Built positive, productive relationships with media outlets to maximise brand exposure.
• Assessed impact of current communications and tackled areas of weakness.
• Championed creative use of resources and collaboration.
• Applied diplomatic principles whilst protecting clients' and stakeholders' interests.

• Develop and execute PR, marketing, and brand strategies to grow market share and strengthen stakeholder engagement across the East Africa region.
• Define KPIs and performance metrics to track and optimize marketing impact.
• Conduct market research and competitor analysis to inform strategic positioning and remain ahead of industry trends.
• Manage marketing budgets of over 100 million TZS , ensuring cost-efficiency and high ROI.
• Championed data-driven decision-making, enhancing operational effectiveness.
• Direct integrated campaigns across digital, print, and live event platforms.
• Create and maintain brand-aligned marketing collateral, ensuring consistency with corporate vision.
• Lead social media strategy, online engagement, and website content management.
• Drove brand visibility through cross-departmental initiatives and strategic storytelling.
• Increased market share by over 30% through driving competitive positioning strategies.
• Collaborate with media partners and PR agencies to secure high-impact press and speaker opportunities.
• Write, edit, and distribute impactful press releases; secure consistent media coverage across regional and global outlets.
• Serve as the company's spokesperson and prepare leadership for public and media engagements.
• Build and maintain strong relationships with associations, regulators, government entities, and international partners.
• Monitor public policy developments affecting the private sector and advise leadership on advocacy strategy.
• Provide strategic brand and communications support to internal teams and external stakeholders.
• Prepare and present regular performance reports and forecasts to senior management.
• Organize and host high-level events, official visits, exhibitions, and networking forums to enhance brand visibility and engagement.
• Develop executive speeches and talking points for key internal and external engagements.

Lead marketing and communications for the Julius Nyerere Hydropower Plant (JNHPP) project:

• Streamlined internal communications processes for efficient team coordination.
• Coordinate with JV partners, TANESCO, ministries, and other government stakeholders.
• Plan and execute milestone events both locally and internationally.
• Oversee stakeholder engagement campaigns aligned with project goals.
• Manage cross-functional teams supporting event execution and stakeholder communications.
• Leverage analytics tools to monitor campaign performance, generate insights, and refine strategies.
• Ensure all campaigns and content align with evolving market needs and reflect the company’s strategic objectives.

• Ensured refined customer experience and monitored voice of customer, maintaining high user experience standards.
• Optimized research to inform data-driven communication strategies.
• Managed over 20 customer calls per day
• Provided guidance to staff on effective messaging for internal and external communications.
• Collaborated with executive management to establish communication policies for crisis management.
• Developed comprehensive communication strategies aligned with business goals.
• Established and managed style guides and brand voice outlines across PR, marketing, and advertising departments.
• Worked with leadership to develop and implement company vision, mission, and strategic direction aimed at boosting revenue and reducing costs.
• Launched official social media pages and curated engaging content tailored to each platform, utilizing purpose-specific voice and style.

• Adapted sales strategies to local competition and industry rate changes.
• Consulted with tour companies to develop new rate plans and promotions.
• Maintained accurate booking records and forecasted revenue streams.
• Negotiated discounted offers with local and international travel agents.
• Presented brand to domestic and international guests with excellence.
• Resolved customer issues promptly as first point of contact.
• Handled booking inquiries with strong product knowledge.
• Coordinated itinerary updates with corporate booking agents.
• Customized travel itineraries for diverse client needs.
• Communicated reservation confirmations to on-site teams and guests.
• Managed marketing budgets of TZS 5M for cost-effectiveness and maximum ROI.
• Oversaw email marketing campaigns, optimising content and delivery for maximum impact.

• Enhanced Asanja Africa's public image by effectively communicating programs, achievements, and guest feedback.
• Managed database of 300 tourists and 50 tour operators.
• Secured new business opportunities by cultivating strong relationships with potential clients.
• Achieved 20% increase in bookings, including 15% repeat clients and new bookings through tour company partnerships.
• Facilitated communication between Asanja Africa and Ministry of Tourism, as well as TANAPA.
• Collaborated with stakeholders to align business goals and objectives.
• Maintained client records in a customized CRM system, ensuring streamlined data processes.
• Generated leads to drive new client revenue and enhance profitability.
• Delivered compelling client proposals, presentations, and sales pitches to C-level executives.
• Provided senior leadership with market insights, industry trends, and expansion opportunities.
• Developed actionable plans based on latest customer demographic data.

• Collaborated with clients to address requirements, including inefficiencies, skill gaps, and talent management.
• Managed finances for a 10-member team, overseeing reconciliations, billing, and debt.
• Directed marketing strategies to enhance brand visibility.
• Strengthened customer relationships via effective CRM systems management.
• Executed market segmentation strategies, tailoring promotional efforts accordingly.
• Improved operations by integrating training into employee schedules.
• Successfully secured end-to-end revenue-generating recruitment.
• Recruited exceptional candidates and optimized staff leadership.
• Managed direct reports to achieve performance goals and enhance productivity.
• Identified and resolved strategic issues affecting business and sales management.
• Implemented new systems for appointment scheduling and customer contact.
• Developed growth strategies for long-term prospecting and customer engagement.
• Collaborated with senior leadership to enhance operations and technology
• Crafted concept notes and proposals for initiatives aimed at boosting company visibility and strengthening the brand's competitive edge, such as youth development programs.
• Led the management of recruitment and other industry-related tenders from start to finish.

• Crafted impactful articles, proofread, edited, and published 2-3 blog posts per week.
• Developed and distributed marketing content to promote company and products.
• Ensured article quality through thorough editing and proofreading.
• Promoted company offerings to expand reach and engage consumers.
• Implemented effective SEO strategies to drive website traffic and conversions.
• Engaged consumers and promoted initiatives through social media.
• Monitored social media and website metrics to shape future content strategies.
• Leveraged trending articles by incorporating additional linked content.
• Optimized content based on SEO performance data from Google Analytics.
• Enhanced website Google rankings with SEO-friendly blog posts.
• Analyzed user trends to tailor content for maximum impact.
• Increased daily visitors with carefully crafted and strategically timed content.

• Edited, translated and transcribed business documents for education consultants in Africa to secure donor funding.
• Researched and prepared over 10 funding proposals for sustainable energy projects.
• Actively networked and communicated with stakeholders and development partners as well as private sector in Africa, including ministries, United Nations Organizations and other NGOs.
• Presented complex findings and recommendations clearly and effectively.
• Conducted stakeholder interviews to gather diverse perspectives.
• Suggested technology solutions to improve operations.
• Built strong, long-term relationships with clients as a trusted advisor.
• Developed clear objectives and actionable plans.
• Assisted teams in implementing recommendations and revising processes.
• Researched and proposed improvements for NGO procedures

• Handled inbound calls for a major Telecommunications company in the USA, ensuring efficient client interactions.
• Promptly addressed calls, reducing wait times.
• Provided effective solutions for complaints.
• Upsold new products, driving sales growth.
• Built rapport, increasing client retention by 35%.
• Processed calls, offering upgrade information.
• Managed over 30 daily calls, including orders and cancellations.
• Effectively managed high-volume queries through multitasking.
• Adhered strictly to company policies for compliance.
• Resolved issues using interpersonal skills and conflict resolution techniques.
• Consistently met service rating targets, delivering personalized care.

• Oversaw performance targets for the Cosmetics and Women's Fragrances Department, spanning operations, cost controls, sales revenue, and payroll management.
• Managed a team of over 40 employees for 2 years, overseeing recruitment, staff appraisals, and performance monitoring.
• Reduced annual staff turnover by 25% through investment in staff development and goal-setting.
• Developed strategic sales targets for individuals and teams, addressing obstacles as they arose.
• Implemented consultative sales strategy across 30+ brands.
• Actively listened to customers' needs, providing cost-effective solutions.
• Conducted daily sales department meetings to plan prospecting targets and activities.
• Analyzed sales data to identify top-performing products.
• Aligned management strategies across 10 departments to achieve sales targets.
• Enhanced customer engagement through innovative store displays and visual designs.
• Built professional relationships with customers through active listening and rapport building.
• Sold a wide range of mid to high-end cosmetics products.
• Empowered sales team through high-quality staff development programs and ongoing training in innovative sales strategies.
• Increased sales capability by providing routine staff training on over 20 product lines, resulting in a 25% sales increase.