Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Timeline
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John Laurence Shiyo

John Laurence Shiyo

Dar es salaam

Summary

Results-driven professional with 3 years of experience in IT and Digital Marketing. Proficient in Microsoft 365, Google Analytics, and cloud platforms, with a strong background in system support, data management, and digital campaign execution. Known for combining technical expertise and creative thinking to solve problems, support clients, and drive business growth.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketer

Self-Employed
Dar Es Salaam
11.2024 - Current
  • Led the development and execution of data-driven digital marketing strategies, resulting in a 40–60% boost in campaign performance and increased brand visibility across multiple platforms.
  • Conducted market research and competitor analysis to inform marketing plans, and identify opportunities for growth.
  • Utilized tools like Google Analytics, Meta Business Suite, and Mailchimp to track KPIs, optimize content, and improve CTR across multiple campaigns.
  • Designed and launched 10+ social media campaigns, generating over 3,000 new followers, increasing reach by 70%, and improving audience interaction across Instagram and Facebook.
  • Managed daily operations for 5+ social media accounts, publishing consistent content, and growing the overall follower base by 3,000+ in under 6 months.
  • Delivered monthly performance reports and strategic insights to clients, resulting in data-driven improvements, and a noticeable uplift in ROI across digital platforms.

IT Technician

Ahead Africa Solution
Dar Es Salaam
01.2024 - 10.2024
  • Provided direct support in diagnosing and resolving day-to-day IT incidents reported by staff, ensuring timely issue resolution and minimal service disruption
  • Offered step-by-step guidance and in-person assistance to users on LAN use, device connectivity, and basic IT operations
  • Assisted in documenting recurring technical issues and shared solutions across the internal team for reference and improved resolution times.
  • Configured and set up IT equipment for internal meetings and events; handled dismantling and troubleshooting when needed.
  • Conducted basic infrastructure checks to identify problems, supporting senior staff with network performance reviews
  • Provided Microsoft 365 support to over 20+ users, assisting with setup and troubleshooting in Outlook, OneDrive, and Teams—resulting in improved file accessibility, smoother collaboration, and fewer support requests.
  • Delivered user coaching on video conferencing tools (e.g Zoom), ensuring smooth meeting setups and minimizing technical interruptions.
  • Coordinated with external service providers during system updates and maintenance visits.
  • Stayed up to date with IT developments and suggested process improvements to enhance support efficiency.

Internship

Tanzania National Electricity Supply Company (TANESCO)
Dar Es Salaam
08.2021 - 10.2021
  • Installed and configured software tools on 15+ new IT devices to support daily operations
  • Managed data collection and analysis processes, ensuring accurate storage in relevant databases.
  • Performed quality control on 100+ GIS data entries, identifying and correcting errors to improve spatial data accuracy.
  • Identified opportunities for data standardization to improve consistency and accuracy in internal control review processes.
  • Configured application settings (email, OneDrive, online meetings) for 20+ users, ensuring smooth onboarding and accessibility.
  • Supported senior team members with day-to-day tasks and technical activities to ensure smooth workflow and knowledge sharing.

Education

Bachelor of science - Information Systems Management

Ardhi University
Dar es salaam, Tanzania
07.2022

Advanced Certificate of Secondary Education -

St. Joseph Cathedral Secondary School
Dar es salaam, Tanzania
05.2019

Certificate of Secondary School Education -

St. Joseph Millenium Secondary School
Dar es salaam, Tanzania
11.2016

Skills

  • Network Setup & Maintenance
  • Database Management
  • Data Analytics
  • Microsoft 365 Administration
  • Technical support
  • Graphics Design
  • Photography
  • Digital Marketing
  • Project Management

Certification

  • Foundations to Data Analytics certificate awarded by Coursera
  • The Complete Copywriting Course certificate awarded by Udemy
  • Bachelor’s degree certificate in Information Systems Management

Languages

Swahili (native) and English (fluent)

Hobbies and Interests

Reading, Fitness activities (running, gym), Football, Swimming

Timeline

Digital Marketer

Self-Employed
11.2024 - Current

IT Technician

Ahead Africa Solution
01.2024 - 10.2024

Internship

Tanzania National Electricity Supply Company (TANESCO)
08.2021 - 10.2021

Bachelor of science - Information Systems Management

Ardhi University

Advanced Certificate of Secondary Education -

St. Joseph Cathedral Secondary School

Certificate of Secondary School Education -

St. Joseph Millenium Secondary School

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John Laurence Shiyo