Japhet Kapinga

Duties & Responsibilities

Artist and Label Relations:

• Build and maintain strong relationships with artists, record labels, and music distributors to secure exclusive content and partnerships.
• Negotiate licensing agreements and contracts with rights holders to ensure legal compliance and proper compensation for content usage.
• Serve as the main point of contact for artists and labels, addressing their concerns and facilitating collaboration opportunities.

Partnership Development:

• Identify and establish partnerships with music-related companies, brands, and organizations to enhance the platform's offerings and reach.
• Collaborate with external partners on joint marketing campaigns, events, and promotions to drive user engagement and acquisition.
• Evaluate partnership opportunities based on strategic fit, potential impact, and ROI, and develop proposals and pitches accordingly.

Content Strategy and Planning:

• Develop and execute a comprehensive content strategy that drives user engagement, retention, and growth.
• Plan and schedule content releases and promotions in alignment with marketing initiatives, product launches, and seasonal trends.
• Analyze data and user feedback to optimize content performance and identify opportunities for improvement.

Cross-Functional Collaboration:

• Work closely with internal teams such as product development, marketing, and customer support to ensure seamless integration of content initiatives with overall platform objectives.
• Provide input and feedback on product features and enhancements to better serve the needs of content creators, rights holders, and users.
• Collaborate with the marketing team to develop compelling messaging and promotional materials for content and partnership initiatives.

Content Licensing and Rights Management:

• Manage the acquisition and licensing of music content, ensuring compliance with copyright laws and licensing agreements.
• Develop and maintain a database of licensed content, rights metadata, and usage restrictions to facilitate content distribution and monetization.
• Monitor and enforce content usage policies and procedures to mitigate legal risks and protect intellectual property rights.
• Attending some legal matters including infringements & testifying in court

Performance Tracking and Reporting:

• Monitor key performance indicators (KPIs) such as user engagement, content consumption, and partnership ROI to evaluate the effectiveness of content and partnership initiatives.
• Generate regular reports and dashboards to communicate performance metrics, trends, and insights to internal stakeholders and external partners.
• Use data-driven insights to refine strategies, optimize resources, and drive continuous improvement in content and partnership efforts.

Duties & Responsibilities

Market Research and Analysis:

• Conduct market research to identify potential growth opportunities and emerging trends in the solar energy industry.
• Analyze market dynamics, competitive landscape, regulatory environment, and customer needs to inform business development strategies.

New Market Expansion:

• Evaluate new geographic markets for solar project development and expansion opportunities, considering factors such as solar irradiance, regulatory incentives, and market demand in the southern region
• Develop market entry strategies and expansion plans tailored to the unique characteristics and requirements of target markets.

Customer Acquisition and Relationship Management:

• Develop and implement strategies to acquire new customers, including commercial and residential property owners, government agencies, utilities, and corporations.
• Build and maintain strong relationships with key customers, understanding their needs and providing customized solar energy solutions and services.

Policy Advocacy and Government Relations:

• Monitor legislative and regulatory developments related to solar energy policies, incentives, and subsidies at the local, state, and federal levels.
• Engage with policymakers, industry associations, and advocacy groups to advocate for favorable policies and regulations that support solar energy deployment and market growth.

Brand Building and Marketing:

• Develop and execute marketing strategies to raise brand awareness, generate leads, and promote the company's solar products and services.

Duties & Responsibilities

Developing Marketing Strategies:

• Develop effective marketing strategies to promote the products or services of the company. It involves analyzing market trends, consumer behavior, and competitor activity to create campaigns that will reach and engage potential customers.

Creating Promotional Campaigns:

• Involves creating promotional campaigns that drive sales and increase brand awareness. Should also have experience with advertising, direct mail, social media, email marketing, and other promotional channels

Managing Marketing Budget:

• Involves managing the marketing budget, ensuring that campaigns are cost-effective and provide a good return on investment. Also, be able to track and analyze the results of

marketing campaigns to optimize future spending.

Brand Management:

• Involves managing the brand image and reputation of the company. Create brand guidelines, develop messaging and positioning, and ensure that all marketing efforts are consistent with the brand

Team Management:

• Leading and managing a team of marketing professionals, including designers, brand ambassadors, and digital marketers.