Janeth E. Majige
Mbezi Goba, Dar Es Salaam
Summary
Seasoned Route to Market Specialist with background in B2C markets. My Experience includes developing effective marketing strategies, identifying target markets, and fostering client relationships and Channel Management. Strengths lie in strong analytical skills, strategic planning ability.
I additionally excel in project management and
Overview
5
5
years of professional experience
Work History
Route to Market Specialist (Project Lead)
Coca cola kwanza ltd
Dar Es Salaam
08.2021 - Current
- Providing specialist and operational support on:
- 1
- Route to Market Design and Execution, covering:
- Trade Route Optimization: Summarized raw data and analyses, and made recommendations based on findings.
- Resource Allocation: Identified customer needs through market research and analysis, and developed forward-thinking strategies.
- Cost to serve: Identified opportunities for cost savings within the organization's marketing efforts.
- 2
- Optimized performance through extensive SFE coverage initiatives.
- Traditional trade.
- Modern trade.
- Outlet Segmentation.
- Channel Management.
- RED Execution and Efficiency.
- Salesforce engagement.
- 3
- Project Planning and Strategy Development:
- Engaged with clients to create project plans, outlines and schedules of deliverables.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- 4
- Project Execution and Management:
- Supported business objectives through market research, utilizing diverse techniques and methodologies for data collection.
- Participated in brainstorming sessions with team members for innovative ideas on how best to promote the company's brand image and message.
- Every Dealer Survey (EDS):
- Generated real-time data collection through open-forum discussions, surveys and questionnaires created for target audience.
- Conducted market research and gathered data to identify target customer demographics.
- Right Execution Daily (RED)
- 5
- Digitalization Leadership.
- Drive digital transformation across functions, implementing new technologies, and solutions.
- 6
- Continuous Improvement and Innovation (commercial digital agenda, including sales automation, outlet geo-fencing, etc.)
- 7
- Quality and Performance Analysis:
- Utilized statistical analysis to track client industry and market trends and needs.
- 8
- Stakeholder Communication and Collaboration:
- Worked with cross-functional teams to achieve goals.
- Worked effectively in team environments to make the workplace more productive.
Acting. Wholesale Executive
Coca cola Kwanza ltd
Dar Es Salaam
11.2020 - 08.2021
- Accelerating the 'Wholesale Project,' which was designed to improve PET sales and penetration in the wholesale channel, managed to recruit and build 30 strong wholesalers.
Graduate in Training
Coca cola Kwanza ltd
Dar Es Salaam
09.2019 - 11.2020
- Part of a talent development program at Coca-Cola Kwanza Ltd that was designed to fast-track and equip young talents with essential business and leadership skills.
Education
Bachelor of Business Administration in Marketing Management. - Marketing Management
Mzumbe University
Mbeya11-2018
Diploma of Business Administration in Accounting - Accounting And Finance
St.John's University
Mbeya11-2014
Skills
- Digital Marketing
- Business Strategy
- Resource allocation
- Project Coordination
- Customer Relationship Management (CRM)
- Market research and documentation
- Effective presentation and recommendations
- FMCG Industry expertise
- Competitor analysis
- Customer segmentation & Channel management
References
- Bazil Kessy, B2C Account Manager - Lubricants, Vivo Energy (Shell Licensee), 0767 516 593
- Maria Tweve, Capability Manager, Coca Cola Kwanza Ltd,+255699333941,MTweve@ccbagroup.com
- Nelson Lyakurwa CPA (T),Financial Controller at Augusta Energy (T) Limited,nellytimmo@gmail.com, +255 689 592 607
- Jacqueline Kalumuna, Learning & Development Project Management Expert, 0786 090 292
Languages
- English, Fluent
- Swahili, Fluent
Timeline
Route to Market Specialist (Project Lead)
Coca cola kwanza ltd
08.2021 - Current
Acting. Wholesale Executive
Coca cola Kwanza ltd
11.2020 - 08.2021
Graduate in Training
Coca cola Kwanza ltd
09.2019 - 11.2020
Bachelor of Business Administration in Marketing Management. - Marketing Management
Mzumbe University
Diploma of Business Administration in Accounting - Accounting And Finance
St.John's University
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