Summary
Overview
Work History
Education
Skills
References
LANGUAGES
Timeline
Generic

JAMAL MAYANJA

ilemela

Summary

Results-driven Sales and Marketing Specialist with over 10 years of experience in driving revenue growth, market expansion, and customer acquisition across the telecommunications and microfinance sectors. Proven track record of implementing data-driven strategies and leading cross-functional teams to exceed organizational KPIs.

Overview

20
20
years of professional experience

Work History

Regional Sales & Marketing Specialist

KINGLION INVESTMENT LTD.
01.2022 - Current
  • Developed and executed targeted sales strategies, resulting in measurable growth across assigned territories.
  • Managed and supported hardware/super agents, enabling achievement of sales targets through tailored guidance and resources.
  • Conducted market intelligence and competitor analysis to refine sales approaches, enhancing alignment with market trends and customer needs.
  • Utilized digital marketing skills to effectively promote products and services.
  • Analyzed sales data to guide informed business decisions.

Sales & Marketing Manager

MAROJ MICROFINANCE Company Ltd
Morogoro
01.2018 - 12.2021
  • Executed targeted microfinance marketing strategies, increasing customer acquisition and retention rates.
  • Leveraged digital marketing techniques to boost visibility and engagement for microfinance offerings.
  • Increased regional market penetration through customized entry strategies.
  • Established long-term relationships with microfinance customers and stakeholders, enhancing client loyalty.
  • Analyzed sales data to drive informed business decisions.

Trade marketing and Acquisition assistant Manager

AIRTEL TANZANIA
Coastal Regions
11.2016 - 10.2018

I was responsible for product availability, brand visibility, and sales volume across channel partners like airtel money agents, airtime distributors, and retail shopsin order to maximize revenue Also pushed market expansion and revenue growth by spearheading customer, partner.

  • Focused on expanding the airtel’s market share, particularly for Prepaid subscribers and airtel Money.
  • Route-to-Market (RTM) Planning: Designing go-to-market strategies for product and service launches (e.g., SIM cards, data bundles, or mobile money services) to ensure they effectively reach urban centers and rural areas. [1]
  • Partner Support: Equipping distributors, dealers, and agents with the tools and commercial toolboxes they need to successfully sell products. [1]
  • B2B Marketing: Marketing directly to the B2B supply chain to incentivize partners to prioritize the telecom brand over competitors
  • Coordinated acquisition processes to support strategic sourcing initiatives.
  • Assisted in vendor evaluations and contract negotiations, enhancing supplier relationships.
  • Analyzed market trends to identify potential acquisition opportunities for growth.
  • Developed and maintained databases for tracking acquisition metrics and performance indicators.
  • Collaborated with cross-functional teams to streamline acquisition workflows and improve efficiency.
  • Provided training and mentorship to junior staff on best practices in acquisitions management.
  • Led initiatives to optimize procurement strategies, resulting in cost savings and improved service delivery.
  • Strategy Development: Designing targeted acquisition strategies to penetrate new consumer segments or geographic zones.
  • Partner & Merchant Onboarding: Prospecting and building relationships with business partners, aggregators, and agents to expand the digital financial ecosystem..
  • Trade Promotions: Designing trade incentives, consumer schemes, and commission models to drive channel partners and sales teams.
  • Market Research: Analyzing consumer trends and ROI to optimize sales pipelines and performance
  • Generated comprehensive reports for senior management on acquisition performance and market insights.
  • Assisted in the resolution of invoicing discrepancies or other issues with suppliers, minimizing potential negative impacts on project timelines.
  • Collaborated with cross-functional teams to ensure timely delivery of materials and resources.
  • Participated in regular review meetings to discuss progress against project goals, identify roadblocks, and develop strategies to overcome challenges.
  • Monitored vendor performance metrics, identifying areas for improvement and recommending corrective action when necessary.
  • Identified potential new vendors through market research and analysis, expanding supplier options.
  • Reduced time spent on paperwork through meticulous record-keeping and digital file organization.
  • Conducted thorough due diligence on prospective vendors to minimize risk and ensure compliance with company policies.
  • Facilitated smooth integration of acquired materials into existing inventory systems, minimizing disruption to operations.
  • Served as a liaison between internal stakeholders and external partners, ensuring seamless collaboration throughout the acquisitions process.
  • Enhanced communication between departments by developing clear tracking systems and status reports for acquisitions progress.
  • Streamlined acquisition processes by implementing efficient organizational strategies and tools.
  • Developed strong relationships with key vendors, fostering trust and securing better pricing agreements.
  • Supported procurement team in evaluating bids from suppliers based on factors such as price competitiveness, quality of goods/services provided, delivery timelines and more.
  • Coordinated logistics for incoming shipments, streamlining the process and reducing delays in receiving critical resources.
  • Managed complex acquisition projects from initiation to completion, ensuring all deadlines were met and objectives achieved.
  • Assisted in the development of annual budgets by providing accurate forecasting data based on historical trends and anticipated needs.
  • Tracked inventory levels closely to prevent stockouts or excess inventory while maintaining adequate supplies for ongoing projects.
  • Maintained comprehensive knowledge of industry trends to inform purchasing decisions and strategy development.
  • Worked closely with management to provide effective assistance for specific aspects of business operations.
  • Assisted manager in all aspects of business operations.
  • Followed detailed directions from management to complete daily paperwork and computer data entry.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Planned and coordinated logistics and materials for board meetings, committee meetings, and staff events.
  • Drafted common document templates to reduce time spent creating documents from scratch.
  • Negotiated favorable contract terms with suppliers, improving cost efficiency for the company.
  • Developed strategies to improve customer satisfaction and retention rates across services.
  • Implemented performance metrics to evaluate team productivity and effectiveness.
  • Streamlined communication processes between departments to ensure alignment on objectives.
  • Analyzed market trends to inform product development and competitive positioning strategies.
  • Led cross-functional teams to enhance operational efficiency and service delivery.
  • Mentored junior staff, fostering professional growth and improving team collaboration.
  • Accomplished multiple tasks within established timeframes.
  • Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.

Sales and Marketing Communication Manager

AIRTEL TANZANIA
11.2016 - 10.2018
  • Developed and executed marketing campaigns to drive sales growth and customer engagement.
  • Managed sales and marketing activities across Coastal Regions, enhancing regional brand visibility and customer outreach.
  • Collaborated with cross-functional teams to achieve sales targets and improve customer experience.
  • Utilized CRM tools to streamline customer interactions, improving relationship management and retention.
  • Analyzed sales data to guide strategic business decisions, optimizing marketing efforts and targeting.

Area Sales Executive

Nyanza Bottling Co. (Coca-Cola)
02.2013 - 02.2014
  • Developed and executed sales strategies that resulted in substantial revenue growth.
  • Increased product accessibility in university zones through field innovations.
  • Created new delivery routes, expanding outlet base and enhancing market reach.
  • Utilized analytical skills to guide data-driven sales strategies.

Poultry Processing Officer

2 SISTERS FOOD GROUP
Angus, United Kingdom
09.2006 - 10.2010
  • Implemented protocols for handling incoming live inventory and improved processing efficiency.

Education

Bachelor of Arts - Public Relations and Marketing

Saint Augustine University of Tanzania
Mwanza, Tanzania

Skills

  • Trade marketing
  • Distributor engagement
  • Brand visibility
  • Campaign execution
  • Digital marketing
  • KPI management
  • Team leadership
  • Time management and leadership
  • Adaptability and problem-solving
  • CRM management

References

  • Revicatus, Amos, 0753554056, Kinglion Investment
  • Joseph, Mutalengwa, Yas Lake Zonal Director, 0713123146
  • Stella, Kibacha, HR Director, 0784670855, Airtel Tanzania

LANGUAGES

English (C2)
Swahili (Native)
Luganda (C2)
Arabic (A1)

Timeline

Regional Sales & Marketing Specialist

KINGLION INVESTMENT LTD.
01.2022 - Current

Sales & Marketing Manager

MAROJ MICROFINANCE Company Ltd
01.2018 - 12.2021

Trade marketing and Acquisition assistant Manager

AIRTEL TANZANIA
11.2016 - 10.2018

Sales and Marketing Communication Manager

AIRTEL TANZANIA
11.2016 - 10.2018

Area Sales Executive

Nyanza Bottling Co. (Coca-Cola)
02.2013 - 02.2014

Poultry Processing Officer

2 SISTERS FOOD GROUP
09.2006 - 10.2010

Bachelor of Arts - Public Relations and Marketing

Saint Augustine University of Tanzania
JAMAL MAYANJA