JACQUELINE SHAYO
Dar es Salaam,02
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
6
6
years of professional experience
Work History
Sales and Marketing Officer
Wasion Group (Tanzania) Limited
03.2019 - 11.2023
- Organized promotional events and interacted with community to increase sales volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Implemented systems and procedures to increase sales.
- Suggested innovative ideas to increase sales and improve customer experience.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Analyzed sales and marketing data for improved strategies.
- Oversaw budget allocation for marketing campaigns, ensuring optimal resource utilization for maximum impact on sales targets.
Marketing Officer
Jambag Engineering Company Limited
04.2018 - 02.2019
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Identified value propositions and key messages for company marketing campaigns.
- Established targets for social media platforms to reflect business objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Coached management team on effective communication tactics with staff and customers regarding organization changes.
- Assisted in budget management for the marketing department, ensuring cost-effective allocation of resources.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Education
Bachelor of Commerce in Marketing - Marketing
The University of Dodoma
Dar Es Salaam, Tanzania11.2017
Diploma in Business Administration - Business Studies
St John's University of Tanzania
Dar Es Salaam, Tanzania12.2015
Skills
- Profitability Assessments
- Salesforce Software
- Competitor Analysis
- Marketing Plan Development
- Team Recruiting and Onboarding
- Marketing Analytics
- Customer Service
- Sales Presentations
- Time Management
Languages
Swahili
Native language
English
Advanced
C1
Timeline
Sales and Marketing Officer
Wasion Group (Tanzania) Limited
03.2019 - 11.2023
Marketing Officer
Jambag Engineering Company Limited
04.2018 - 02.2019
Bachelor of Commerce in Marketing - Marketing
The University of Dodoma
Diploma in Business Administration - Business Studies
St John's University of Tanzania
Similar Profiles
Jessica PostleJessica Postle
Volunteer at TanzaniaVolunteer at Tanzania
Pía CicciaPía Ciccia
Volunteer at TanzaniaVolunteer at Tanzania
ROSELYNE KWELUKILWAROSELYNE KWELUKILWA
BRAND AND EVENTS MANAGER at SBC TANZANIA LIMITEDBRAND AND EVENTS MANAGER at SBC TANZANIA LIMITED