Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

ISMAIL ABDULMAJID SALEH

Dar Es Salaam

Summary

Results-driven PR and Digital Marketing Specialist with 5+ years of experience in betting, entertainment, and media industries. Skilled in executing data-driven campaigns, paid advertising (Meta & Google Ads), and influencer marketing. Proven record of boosting social media presence from zero to thousands of followers in months, increasing engagement, and driving customer acquisition through innovative campaigns.

Overview

13
13
years of professional experience

Work History

Digital Marketing Manager

Betkumi Tanzania
Dar Es Salaam
05.2025 - Current
  • Launched and managed paid advertising campaigns across Meta and Google platforms to drive traffic and new customer acquisition.
  • Increased social media presence significantly: TikTok from 0 to 20K, Facebook from 0 to 20K, Instagram from 0 to 6K within 3 months.
  • Planned and published engaging organic content across Facebook, Instagram, TikTok, and X to boost brand awareness and interaction.
  • Collaborated with influencers to enhance brand visibility and customer conversions.
  • Monitored KPIs using Meta Ads Manager and Google Analytics to optimize ROI.

Public Relations Officer, Partnerships Manager & Project Lead

Parimatch Africa
Dar Es Salaam
07.2020 - 08.2024
  • Spearheaded 360 marketing campaigns that enhanced brand reintroduction in the market.
  • Successfully delivered co-branded campaigns: Vibunda Spesho with Tigo, Twenzetu Dubai with Aviator, Zigo La Euro with Tigo x Hisense, Dubai Kumenoga with Airtel.
  • Led strategic influencer marketing plan (Q2 2023 - Q3 2024) increasing brand awareness to top 5 ranking.
  • Managed high-profile sponsorships and brand ambassador programs, including: Diamond Platnumz (2019/2020), Marioo (2022/2023), Haji Manara (2024), Edo Kumwembe (2024) and other sub influencer, Club sponsorships: Mbeya City FC, Geita Gold FC, Mashujaa FC, Campaigns: Parimatch Mega Promo - Chomoka na Ndinga (2022)

Copywriter & Social Media Manager

Parimatch Africa
Dar Es Salaam
04.2019 - 06.2020
  • Created engaging content across platforms using trending formats and storytelling.
  • Managed audience engagement strategies, increasing followers and user interaction.
  • Analyzed performance using analytics tools to optimize content reach and impact.
  • Ran targeted paid campaigns and collaborated with influencers for cross-promotions.

Content Developer / Digital Media

East Africa Television (EATV)
02.2017 - 04.2019
  • Produced multimedia content aligned with audience interests and brand messaging.
  • Led the digital content calendar and integrated SEO strategies to drive traffic.
  • Executed paid media campaigns and collaborated on cross-functional marketing initiatives.

Sub Editor & Photographer

Super Brains Media Ltd (Wajibika Newspaper)
02.2015 - 01.2017
  • Edited and proofread articles ensuring accuracy, clarity, and grammatical correctness.
  • Captured compelling images to complement news features and stories.

Reporter, Marketing Officer & Photographer

Habari5.com
01.2013 - 01.2014
  • Researched and reported timely news stories.
  • Coordinated marketing materials and visuals for web-based publication.

Education

Bachelor of Arts - Journalism

Open University of Tanzania (OUT)
Dar Es Salaam, Tanzania
11.2018

Diploma - Journalism

Times School of Journalism
Dar Es Salaam, Tanzania
11.2013

Advanced Certificate - Journalism

Times School of Journalism
DSM
11.2011

Skills

  • Social media strategy
  • Campaign planning
  • Meta & Google Ads
  • Performance tracking
  • Copywriting
  • Short-form video scripts
  • Editorial work
  • Photography
  • Content Calendar Management
  • Editing
  • Press releases
  • Brand storytelling
  • Media outreach
  • JIRA
  • Asana
  • Upwork
  • Meta Ads Manager
  • Canva

References

  • Erick Gerald, Director - Parimatch Tanzania, +255 652 362 815, erick.gerald@growe.com
  • Hamis H. Dambaya, PR Manager - Ngorongoro Conservation Area Authority (NCAA), +255 713 292 741, dammbaya@yahoo.com
  • Semvua Msangi, New Anchor ITV, +255 712 949 239, msangi194@gmail.com

Timeline

Digital Marketing Manager

Betkumi Tanzania
05.2025 - Current

Public Relations Officer, Partnerships Manager & Project Lead

Parimatch Africa
07.2020 - 08.2024

Copywriter & Social Media Manager

Parimatch Africa
04.2019 - 06.2020

Content Developer / Digital Media

East Africa Television (EATV)
02.2017 - 04.2019

Sub Editor & Photographer

Super Brains Media Ltd (Wajibika Newspaper)
02.2015 - 01.2017

Reporter, Marketing Officer & Photographer

Habari5.com
01.2013 - 01.2014

Bachelor of Arts - Journalism

Open University of Tanzania (OUT)

Diploma - Journalism

Times School of Journalism

Advanced Certificate - Journalism

Times School of Journalism

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ISMAIL ABDULMAJID SALEH