ISMAIL ABDULMAJID SALEH
Dar Es Salaam
Summary
Results-driven PR and Digital Marketing Specialist with 5+ years of experience in betting, entertainment, and media industries. Skilled in executing data-driven campaigns, paid advertising (Meta & Google Ads), and influencer marketing. Proven record of boosting social media presence from zero to thousands of followers in months, increasing engagement, and driving customer acquisition through innovative campaigns.
Overview
13
13
years of professional experience
Work History
Digital Marketing Manager
Betkumi Tanzania
Dar Es Salaam
05.2025 - Current
- Launched and managed paid advertising campaigns across Meta and Google platforms to drive traffic and new customer acquisition.
- Increased social media presence significantly: TikTok from 0 to 20K, Facebook from 0 to 20K, Instagram from 0 to 6K within 3 months.
- Planned and published engaging organic content across Facebook, Instagram, TikTok, and X to boost brand awareness and interaction.
- Collaborated with influencers to enhance brand visibility and customer conversions.
- Monitored KPIs using Meta Ads Manager and Google Analytics to optimize ROI.
Public Relations Officer, Partnerships Manager & Project Lead
Parimatch Africa
Dar Es Salaam
07.2020 - 08.2024
- Spearheaded 360 marketing campaigns that enhanced brand reintroduction in the market.
- Successfully delivered co-branded campaigns: Vibunda Spesho with Tigo, Twenzetu Dubai with Aviator, Zigo La Euro with Tigo x Hisense, Dubai Kumenoga with Airtel.
- Led strategic influencer marketing plan (Q2 2023 - Q3 2024) increasing brand awareness to top 5 ranking.
- Managed high-profile sponsorships and brand ambassador programs, including: Diamond Platnumz (2019/2020), Marioo (2022/2023), Haji Manara (2024), Edo Kumwembe (2024) and other sub influencer, Club sponsorships: Mbeya City FC, Geita Gold FC, Mashujaa FC, Campaigns: Parimatch Mega Promo - Chomoka na Ndinga (2022)
Copywriter & Social Media Manager
Parimatch Africa
Dar Es Salaam
04.2019 - 06.2020
- Created engaging content across platforms using trending formats and storytelling.
- Managed audience engagement strategies, increasing followers and user interaction.
- Analyzed performance using analytics tools to optimize content reach and impact.
- Ran targeted paid campaigns and collaborated with influencers for cross-promotions.
Content Developer / Digital Media
East Africa Television (EATV)
02.2017 - 04.2019
- Produced multimedia content aligned with audience interests and brand messaging.
- Led the digital content calendar and integrated SEO strategies to drive traffic.
- Executed paid media campaigns and collaborated on cross-functional marketing initiatives.
Sub Editor & Photographer
Super Brains Media Ltd (Wajibika Newspaper)
02.2015 - 01.2017
- Edited and proofread articles ensuring accuracy, clarity, and grammatical correctness.
- Captured compelling images to complement news features and stories.
Reporter, Marketing Officer & Photographer
Habari5.com
01.2013 - 01.2014
- Researched and reported timely news stories.
- Coordinated marketing materials and visuals for web-based publication.
Education
Bachelor of Arts - Journalism
Open University of Tanzania (OUT)
Dar Es Salaam, Tanzania11.2018
Diploma - Journalism
Times School of Journalism
Dar Es Salaam, Tanzania11.2013
Advanced Certificate - Journalism
Times School of Journalism
DSM11.2011
Skills
- Social media strategy
- Campaign planning
- Meta & Google Ads
- Performance tracking
- Copywriting
- Short-form video scripts
- Editorial work
- Photography
- Content Calendar Management
- Editing
- Press releases
- Brand storytelling
- Media outreach
- JIRA
- Asana
- Upwork
- Meta Ads Manager
- Canva
References
- Erick Gerald, Director - Parimatch Tanzania, +255 652 362 815, erick.gerald@growe.com
- Hamis H. Dambaya, PR Manager - Ngorongoro Conservation Area Authority (NCAA), +255 713 292 741, dammbaya@yahoo.com
- Semvua Msangi, New Anchor ITV, +255 712 949 239, msangi194@gmail.com
Timeline
Digital Marketing Manager
Betkumi Tanzania
05.2025 - Current
Public Relations Officer, Partnerships Manager & Project Lead
Parimatch Africa
07.2020 - 08.2024
Copywriter & Social Media Manager
Parimatch Africa
04.2019 - 06.2020
Content Developer / Digital Media
East Africa Television (EATV)
02.2017 - 04.2019
Sub Editor & Photographer
Super Brains Media Ltd (Wajibika Newspaper)
02.2015 - 01.2017
Reporter, Marketing Officer & Photographer
Habari5.com
01.2013 - 01.2014
Bachelor of Arts - Journalism
Open University of Tanzania (OUT)
Diploma - Journalism
Times School of Journalism
Advanced Certificate - Journalism
Times School of Journalism