Idabente Winfried
Dar es Salaam
Summary
Motivated Marketing Manager with extensive experience in client account management, customer growth strategies, market research analysis, and project management. Proven success in leading teams to overcome challenges and achieve objectives. Highly organised and motivated professional seeking entry-level opportunities to contribute to company growth while further developing skills. Dedicated to driving positive change through effective team management, strategic marketing decisions, and collaborative efforts. Background includes roles as Assistant Account Manager, Market Analyst, and Project Manager, poised to make a significant impact on both company success and customer satisfaction.
Marketing professional with proven track record in developing and implementing comprehensive marketing strategies. Known for collaborating effectively with teams to drive successful campaigns and adapt to evolving market needs. Expertise in content creation, brand management, and digital marketing, combined with results-oriented mindset.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing & Communications Manager
Girl Effect Tanzania (Tujibebe)
08.2024 - Current
- Lead strategic marketing and communications for Tujibebe, Girl Effect’s youth brand in Tanzania.
- Raised the profile of the brand through multi-channel campaigns (digital, radio, on-ground).
- Developed and executed communication strategies aligned with donor-funded programs (HPV vaccination).
- Managed influencer and media partnerships to increase visibility and engagement.
- Coordinated documentation of success stories through video, radio, and digital platforms to showcase impact.
- Organized events and forums to promote youth empowerment and vaccination awareness, ensuring consistent messaging.
- Oversaw social media strategy, including consistent brand storytelling and twice-weekly LinkedIn posts.
- Analyzed marketing data to optimize campaign performance and inform product strategies.
- Managed budgets, timelines, and cross-functional teams to deliver impactful campaigns.
Marketing Manager
SAIMAL COMMUNICATIONS LIMITED
08.2023 - Current
- Increasing brand awareness by developing and implementing strategic marketing campaigns.
- Developing creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Negotiating partnerships with key influencers, maximizing brand exposure in target markets.
- Analyzing market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Lead and ensure the success of event preparations and executions.
- Manage relationships with vendors, organizers, and attendees.
- Oversee the creation and delivery of marketing collateral and promotional material for events.
- Execute lead generation campaigns related to events.
- Manage on-site event presence and communications.
- Collaborate with internal teams to deliver a successful events plan.
- Assist in the development of marketing campaign collateral.
- Ensure smooth event execution within budget and meeting goals.
Client Management Executive
KIWI MEDIA SOLUTIONS
12.2022 - 06.2023
- Maintaining long-term, profitable relationships with clients through problem solving, issue resolution and recommendation of new products and services.
- Establishing new and maintaining existing client relationships by cultivating open and positive dialogue, delivering high-quality service and following up after sales close.
- Building customer confidence by actively listening to needs and concerns and providing appropriate solutions.
- Addressing inquiries from clients and department team members.
- Receiving, responding to and resolving customer issues or complaints quickly, resulting in increased client satisfaction.
- Meeting with clients to ascertain needs and develop plans which address current and long-term goals.
- Conducting market research and reporting on competitors.
- Meeting with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Determining price schedules and discount rates.
- Resolving customer complaints regarding sales and service.
- Preparing budgets and approved budget expenditures.
- Creating social media strategies to increase sales and brand awareness across multiple platforms.
- Tracking social media metrics to determine audience growth rate, volume and reach.
- Engaging with and responding to online audience through relevant comments.
- Prepare monthly calendar to manage online content across multiple platforms.
- Develop content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Identifying target audience and developing optimized communication plans to engage and interest individuals.
Project Coordinator
ECOBBA AFRICA LIMITED
07.2021 - 11.2022
- Managing deadlines and budget and push the team to ensure timeliness.
- Developing concrete, detailed plans for the project Advising and planning for the schedule of activities and the budget.
- Used control tools to update and monitor project schedules.
- Identifying right clients and partners for the project in the region Presenting the project to different networks and opportunities Educating relevant communities and entities on the project.
- Liaising with the marketing team to ensure activities are captured in the communications.
- Reporting on the success of the project and any setbacks that were encountered or room for improvement Conducting project review and creating detailed reports.
- Overseeing all incoming and outgoing project documentation in the host country.
- Managing the diverse teams and the training programs Preparing learning contents and articles to be posted on the platform.
Assistant Client Manager
FRONTLINE
06.2019 - 07.2021
- Consulting with clients on a weekly basis through status meeting with reflective reports such as editorial reports to monitor current PR communication and navigate towards more positive presence on all media platforms, which are print, radio as well as digital (online & blogs).
- Coordinating Focus Group Discussions for clients, which involves compiling post discussion report, preparing and sorting documents for data entry, that is entering data into database software and checking to ensure the accuracy of the data that has been inputted.
- Event coordination that is working with the client’s marketing teams to organize company corporate events meant to amplify the organization/company’s online presence this involves strong media presence through pre-event, during event and post event communication.
- Working with the Business Development team to prepare budgets for new proposals.
- Plan meetings with staffs and management and preparing meeting minutes.
- Maintain daily functions in the office such as delivering daily reports to client, preparing working tracker and monitoring on the activities to be accomplished on weekly/daily basis, filling documents and managing company’s database.
Market Research Analyst
KIPILIPILI
01.2018 - 11.2018
- Forecasting sales Analyze sales funnels and customer intent.
- Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Used market research to develop action plans regarding product introductions, modifications and campaigns.
- Interpreted and presented data to company management using charts, graphs and spreadsheets.
Education
Bachelor of Arts - Economics
Ardhi University
Dar Es Salaam12.2017
Advanced Certificate of Secondary School Education -
Alpha High School
Dar Es Salaam05.2014
Certificate of Secondary School -
Canossa Secondary School
Dar Es Salaam10.2011
Skills
- Communication
- Relationship Building
- Market Research
- Public and Media Relations
- Social Media Marketing
- Budgeting and Allocation
- Marketing campaign development
- Project Management
- Influencer Marketing
Certification
Communicating with Diplomacy and Tact
Creating Inclusive Content
Marketing: How to Use High-Impact Storytelling
LANGUAGES
Swahili: First Language
English: C2 Proficient
Timeline
Marketing & Communications Manager
Girl Effect Tanzania (Tujibebe)
08.2024 - Current
Marketing Manager
SAIMAL COMMUNICATIONS LIMITED
08.2023 - Current
Client Management Executive
KIWI MEDIA SOLUTIONS
12.2022 - 06.2023
Project Coordinator
ECOBBA AFRICA LIMITED
07.2021 - 11.2022
Assistant Client Manager
FRONTLINE
06.2019 - 07.2021
Market Research Analyst
KIPILIPILI
01.2018 - 11.2018
Bachelor of Arts - Economics
Ardhi University
Advanced Certificate of Secondary School Education -
Alpha High School
Certificate of Secondary School -
Canossa Secondary School
References
Maurice, Chirimi, Head of PR and Media Communication, chirimi@gmail.com, +255 758 027 579, Frontline
Hobbies and Interests
Reading, Volunteering, Team sports, Swimming
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