Henry Mwakasonda
Dar Es Salaam
Summary
Dynamic consultant with a proven track record at Empower Limited, adept in leveraging AI and data analytics to enhance content relevance and engagement. Skilled in business presentations and brand image management, I excel in transforming strategies into actionable results, demonstrating exceptional attention to detail and a passion for driving growth.
Overview
4
4
years of professional experience
Work History
Consultant: Team Development & Engagement
Empower Limited
Dar Es Salaam
08.2023 - Current
- Formulated 2023/2024 strategy for Green Resources AS, overseeing platforms in Uganda and Tanzania.
- Captured and curated content from client sites in rural Uganda and Tanzania, translating fieldwork into engaging narratives on ESG and CSR initiatives across social media.
- Coordinated and directed high-profile events, such as the AAN 2024 Women's Learning Forum with over 50 international participants.
- Led UNICEF climate change awareness sessions across Tanzania for COP28.
- Leveraged AI and analytical tools across client accounts, including custom GPT models, to streamline content creation and optimize posting schedules. This approach enhanced content relevance and improved targeting.
- Organized and facilitated executive retreats, including strategic planning sessions for leadership teams, aligning vision, mission, and values to actionable business strategies.
Content Coordinator
Empower Limited
Dar Es Salaam
08.2022 - 07.2023
- Spearheaded a new social media strategy for achieving a 60% growth in online followers and a 200% increase in engagement rates by targeting youth demographics with dynamic, relatable content.
Produced multimedia content—articles, videos, graphic posters—that spotlighted participant success stories, effectively enhancing program visibility and engagement.
• Developed presentations and promotional materials for stakeholders, securing partnerships with educational institutions and media.
• Organized workshops and outreach activities to recruit participants, coordinating logistics with partners to maximize event impact. - Analyzed web analytics data to identify areas of improvement in content performance.
- Compiled monthly reports outlining key metrics such as page views, unique visitors.
Public Relations Coordinator
Tanzania Study Abroad Association (TASAA)
Dar Es Salaam
02.2021 - 07.2023
- Researched and analyzed media coverage, identifying potential opportunities for press releases or other outreach activities.
- Drafted press releases that effectively communicated company news stories to target audiences.
- Developed and implemented a comprehensive public relations strategy to increase brand awareness.
- Developed strategies for responding quickly and appropriately during crisis situations.
- Served as the primary contact for student inquiries on study abroad opportunities, addressing concerns, and providing clear guidance, ensuring high satisfaction.
• Strengthened TASSAA’s online presence with content strategies across social media, resulting in a 40% rise in follower engagement and community growth in the first three months.
• Monitored and analyzed engagement metrics, implementing data-driven adjustments to optimize outreach efforts, and maximize impact.
Education
Post Graduate - Business Consultancy: Change Management
Hanze University of Applied Sciences
Groningen, Netherlands 08-2023
BBA - Bachelor of Bachelor of Administration
University of Dar Es Salaam (UDSM)
Tanzania10-2022
Skills
- Business presentation
- Reporting writing
- Technical review
- Assessments
- Attention to detail
- Sales strategy
- Content management system
- Digital design
- Adobe creative suite (photoshop, illustrator, dreamweaver)
- Adobe photoshop, illustrator, and InDesign
- Marketing media
- Microsoft office expertise
- Brand image management
- Machine learning
- Data analytics
Accomplishments
- Best Performing Student at the University of Dar es salaam Business School
- National Winner 2019 Future Business Leaders of America (FBLA) Tanzania Chapter.
- National Winner University Public Speaking Competition 2021
- Training Course on the African Youth Innovation & Entrepreneurship by Shanghai Business School
Languages
Swahili
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Consultant: Team Development & Engagement
Empower Limited
08.2023 - Current
Content Coordinator
Empower Limited
08.2022 - 07.2023
Public Relations Coordinator
Tanzania Study Abroad Association (TASAA)
02.2021 - 07.2023
Post Graduate - Business Consultancy: Change Management
Hanze University of Applied Sciences
BBA - Bachelor of Bachelor of Administration
University of Dar Es Salaam (UDSM)
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