Harrison Lwanga

• Content Creation: - Drafting of PR and Social Media Collaterals for the Company
• Media Relations: - Engagement with local, regional and International media to disseminate press releases, articles, photo and interview opportunities
• Sustainability Initiatives-Strategy development and Implementation of various strategic sustainability initiatives aimed at realizing benefits for stakeholders
• Stakeholders Engagement:-Identifying and engaging with key stakeholders across both Public and Private sectors who have direct and indirect influence on business operations
• Crisis Management:-Identifying threats and development of plans that help to mitigate crises whenever they occur
• Company Spokesperson: - Point of contact with media and company representative at public events
• Media & Sustainability Monitoring and Reporting on a daily basis

Achievements

Successfully increased brand and corporate awareness and revenue by an estimation of 10-15% in 2022 and 2023 majorly attributed by partnership with artists and the Telcos such as Tigo and Halotel

• Spearheaded several campaigns/projects in the country; IWD, Mother's Day, Boomplay Campus Tour in Dodoma, Mwanza and Mbeya in partnership with NMB in 2022, TECNO in 2023 and Itel in 2024 which have increased brand visibility by an estimate of 40%
• Championed a Sustainability initiative dubbed 'Empower the Artist' to ensure Scholarship is awarded to one talented artist student at the University level each year
• This has assisted the brand to build affinity within Universities.

• Spearheaded a team of two to oversee all Public Relations activities for the Agency’s clients, with Coca-Cola Tanzania being my core focus
• Strategy development for Coca-Cola Tanzania among other clients
• Media relations: Engagement with local, regional, and international journalists to disseminate clients’ press releases, articles, photo and interview opportunities
• Stakeholders engagement: Identifying and engaging with key stakeholders across both public and private sectors
• Content creation: Drafting of PR and Social Media collaterals for clients
• Project management: Overseeing projects from conceptualization to completion, working with the team to ensure timely delivery
• In charge of spearheading new business opportunities and growth for the Public Relations department
• Media Monitoring & reporting for Coca-Cola Tanzania i.e., Daily

Achievements

• I successfully managed the PR aspect of Mchanga Pekee Initiative, Coke Studio and COPA Coca-Cola campaigns in 2019
• Same year, The COPA Coca-Cola Tanzania team emerged the overall winner of the COPA Africa Cup during the campaign finals that were held in Nairobi-Kenya
• All campaigns garnered PR value of over 200m/- TZS
• Along with COPA Coca-Cola, a sustainability initiative ‘COPA Recycle and Win’ was introduced
• A plastic collection behavioral change initiative that targeted students participating in the COPA tournament
• Through PR tactics, we managed to influence Tanzanian students to collect 880 tons of plastics
• Assisted Coca-Cola Kwanza to draft PR collaterals and promote sustainability projects such as Mwanamke Shujaa, Mchanga Pekee, Tanzania bila Taka all of which had positive impact on the community
• My department contributed at least 30% of business growth for Ogilvy Tanzania for the period of two years (2019-2020)
• Worked with Colleagues to assist in the development and execution of ‘Tamba Mitandao Yote’ campaign for Airtel Tanzania that saw the Telco record a 15% increase in revenue from the voice segment.

• Day to day contact person for assigned clients
• Project management: Overseeing PR projects from conceptualization to completion, working with the team to ensure timely delivery
• Content creation: Drafting of PR collaterals for clients
• Media relations: Engagement with local journalists to disseminate clients’ media releases and articles
• In-charge of traditional media buying for clients
• Events management: Ensuring events are executed appropriately as per brief, brand, purpose, and budget
• Clients Management: To ensure clients are satisfied with our services and retain them as a result
• Media Monitoring & reporting for various clients i.e. Daily

Achievements

• Helped set up a Media buying department in the company, increasing company’s revenues to 10% for 3 years in a row
• Increased Company’s social media followers by 50%
• Successfully executed PR projects for a number of Companies in Tanzania such as NMB, FSDT, DTB, Ecobank, Serengeti Breweries Limited, Huawei, Zantel, FHI 360 while successfully launching services for new companies in the Tanzania market such as Etihad Airways, Taxify (now Bolt) and Tala
• Managed SBL’s Serengeti Fiesta PR activities in 2015. Through PR tactics the show attracted over 20,000 fans during the grand finale in Dar es salaam, the biggest turn out that SBL has ever recorded throughout the Serengeti Fiesta Festivals
• Managed Vanessa Mdee and Juma Jux’s In love and Money Tour across 5 Tanzanian regions. The final show in Dar es Salaam attracted over 10,000 fans.

• Marketing Company’s services to potential clients
• Bringing in new businesses
• Coming up with ideas to successfully market the company to clients
• Managing the company’s website and Social Media pages
• Projects Management: - Managing promotional materials from conceptualization to final output

Achievements

• I managed to secure a tender to produce promotional materials such as T-shirts, Investment books, Bags, Caps and Leaflets for the Lake Zone Investment Forum that was held in Mwanza in February 2014. Through the Tender, the agency increased its revenues by 60%
• I managed to visit 30 clients to market the company services and products through direct marketing and 10 new business were won and increased revenues for the company
• I managed to set up Social Media accounts for the company i.e. Face book, and Twitter and oversaw the strategy aspect, increasing page followers and engagement by at least 50%.

• Assisting Senior Communications Officers to create daily press summaries for reporting purposes.
• Providing communications support to the Organization’s events and activities
• Media Relations-Working with journalists to gather stories from the field and to ensure they get published across various media platforms.
• Assisting the Communication Officers to draft articles and to gather stories & images from the field which were then published on World Vision’s global share website
• Social Media Management-Managing World Vision Tanzania’s social Media pages i.e. Facebook and Twitter

Achievements

• Wrote a story titled ‘The longest man-made river’, a World Vision project in Manyara region
• The story got published on two national papers i.e., Daily News and Mwananchi in 2012
• Assisted the Team with the launch of the CHILD HEALTH NOW CAMPAIGN in 2012.