Fredrick Silvanus Chenga
Dar es Salaam
Summary
Adept at driving territory sales growth and exceeding targets, I leveraged my persuasive negotiation and sales presentation skills at SUNBELT SUNFLOWER OIL to significantly enhance market share and customer engagement. My approach, characterized by effective sales coaching and key account development, consistently fosters strong professional relationships and team achievements.
Overview
23
23
years of professional experience
Work History
Sales Manager – Sales Department
TRIDEA COSMETICS LIMITED
03.2021 - Current
- Define the Territory Business Plan and opportunities by trade and consumer trends, available customer segmentation data, and territory sales performance.
- Build and maintain excellent professional relationships with customers' owners in the assigned territory (DSM) by ensuring the implementation of the company vision and strategic objectives.
- Ensure superior execution of plans through the Company’s sales force to achieve sales and distribution objectives, maximize brand availability, grow numeric and weighted distribution, and increase market share in-home care, hygiene, and food products.
- Work out the territory development plan via portfolio adoption, brand, and price strategies within the territory.
- Define the Territory CE (Consumer Engagement) strategy.
- Manage the Sales Force team, and provide the necessary guidance, coaching, and professional training (on the job as well as in the classroom).
Sales Manager – Sales Department
DOYA DISTRIBUTION LIMITED
01.2015 - 12.2020
- Manage van selling for Fone Plus Tanzania Limited/Doya Distribution Ltd to achieve its budgeted volumes.
- Manage van selling to achieve the budgeted annual sales value for the company.
- Provide sales data in the agreed formats to enable the making of informed decisions for the market.
- Reports daily on sales value and quantity, as per agreed format.
- Provide competitive market information.
- To have direct contact with the 20% of the trade that gives Fone Plus Tanzania Limited and Doya Distribution Ltd 80% of the value.
- LATO Brands will be visible at all points of sale where 80% of the value flows through.
- Stabilized prices (RRP)
Sales & Marketing Supervisor – Sales and Marketing Department
TANPACK TISSUES LIMITED
08.2014 - 01.2015
- Supervise the van selling of Tanpack Tissue Products so that Tanpack achieves its budgeted volumes.
- Supervising the van selling of Tanpack Tissues products to achieve the budgeted annual sales value.
- Supervising merchandising activities that give Tanpack Tissues Ltd the predetermined presence at the point of sale.
- Provide sales data in the agreed formats to enable the making of informed decisions for the market.
- Provide competitive market information
- Give weekly feedback on the stock position held at wholesalers and key accounts.
- To have direct contact with the 20% of the trade that gives Tanpack Tissues Ltd 80% of the value.
- Rexa and Velvex Brands will be visible at all points of sale where 80% of the value flows through.
- Stabilized prices(RRP)
- Well coordinated marketing campaigns
- Timely communication of all Tanpack Tissues news
Sales Executive – Sales Department
SERENGETI BREWERIES LIMITED
04.2010 - 03.2014
- Company Overview: SBL – DAR ES SALAAM
- Have managed to ensure availability of all necessary SBL’ brands in all outlets in my territory
- I covered most distribution gaps by partnering with stockists to ensure that they load all necessary SBL brands in their sales tracks and cover all their routes
- Managed to initiate & supervise couple of brand promotions to boost sales and consumption volume in my territory
- Managed to introduce and penetrate newly launched brands and ensured that they are accepted in the market and eventually gain market share
- During my time I launched the likes of Senator, Smirnoff Ice, Alvaro and Tusker Lite
- Have managed to supervise Merchandisers and Van Salesmen to ensure that they deliver what they are supposed to deliver
- Through coaching I ensured that in whatever Call or Visit they make to a customer they must make an Impact
- Have managed to initiate and pass Trade terms communication to Customers
- This motivated customers and led to distinct rise of sales volume
- The most successful Trade Terms included ‘Buy X get Y for free’, ‘Achieve your target and get X Tshs as incentive’
- In order to improve spirits sales I developed an initiative to establish special stockists whose major obsession and focus would be selling spirit and not beer like most of the stockists
- Prepare Monthly Planner and evaluate its effectiveness at the end of every particular month
- I regularly ensure that I submit KPI report in weekly basis and do presentations monthly
- Due to my good performance
- Several times, I have assumed the role of Area Sales Manager and gain lots of exposure in the areas of Customer Management, Salesforce Management (Sales Team Management), Brand Sales Management, Route Plan, Customer Managed Fund Management, Distributor Appointment, Area Management, Promotions Management and so forth
- I have managed to work in different markets such as Sinza, Tabata, Mtwara and Lindi and Temeke
- SBL – DAR ES SALAAM
Sales Executive – Sales and Marketing Department
EVEREADY EAST AFRICA LIMITED
01.2009 - 03.2010
- Company Overview: NAIROBI
- Supervise Van selling of Eveready/Energizer batteries so that EEAL achieve its budgeted volumes
- Supervising Van selling of Lighting products to achieve budgeted annual sales value
- Supervising merchandising activities that gives EEAL the predetermined presence at the point of sale
- Provide sales data as per agreed formats to enable making of informed decision for the Market
- Provide competitive market information
- Give weekly feedback on stock position held at distributors’ place
- To have direct contact with the 20% of the trade that gives EEAL 80% of value
- Eveready and Energizer brands to be visible at all point of sales where 80% of the value flows through
- Stabilized prices(RRP)
- Well coordinated marketing campaigns
- Timely communication of all Eveready news
- NAIROBI
Sales Supervisor
BROOKSIDE DAIRY TANZANIA LIMITED
01.2008 - 12.2008
- Bring the Brookside Dairy Business to life and Deliver volume and profit goals in line with company’s objectives
- Selling
- Sell and execute all authorized products, packages and promotions
- Practice 'standard call' at all customer delivery
- Obtain best selling position in the account
- Create new opportunities and honour them
- Ensure target achievement for goals given
- Merchandising
- Put into effective use of all merchandising equipment
- Practice all merchandising standards as per Brookside standards
- Manage stock levels to ensure continuous availability and regular stock rotation
- Properly price the products and packages
- Maximize the utilization of point of purchase and promotional material
- Delivery
- Accounts served as scheduled
- Manage daily settlement in fulls and collection of payments
- Create and maintain Goodwill with Customers
Territory Development Manager
SBC TANZANIA LIMITED
02.2007 - 07.2007
- Support Accounts Development Representatives and Customer Representatives to fulfill Responsibilities for volume development and Customer service delivery in all routes in Territory
- ACCOUNTABILITIES
- Selling
- Sell and execute all authorized products, package and promotions
- Route Ride to check, Supervise and Coach the Customer Representatives to practice the 'standard call'
- Obtain best selling position in the account
- Create new opportunities and source SM/NMM support
- Ensure Target Achievement of all Goals set by SM and NMM
- Customer
- Support successful execution of core work(Selling, Merchandising, Delivery Account Management and Coaching)
- Expand the market with Horizontal and Verticle Activities
- Track Customer wise sales and take corrective actions
- Visit the trade daily to understand customer needs, and industry trend
- Delivery
- Make corrections by Tracking KPI’s thereby improving Distribution and Availability of our products and packages
- Supervise Daily settlements in FULLS and collections of payments by All Customer Representatives
- Assist and Coordinate Load Request
- Provide feedback, make presentations and enable corrective actions
- Resources,Records and Presentations
- Identify,Allocate, Track and Evaluate Resources for Maximizing Sales
- Keep Details of Customers, Assets, Glass, Signage etc by Route
- Review and Analyse the Data Available and Collected
- Provide feedback, Make Presentations and enable Corrective Actions
- Training and Problem Solving
- Coach Sales Team of CR’s/Helpers through classroom sessions demonstration in the market place
- Attend all Training programs and improve knowledge, Skills and Attitude
- Conduct Sales Meeting Daily, Weekly Monthly and Facilitate problem Solving
Accounts Development Representative
SBC TANZANIA LIMITED
01.2003 - 01.2007
- Support Customer Representatives to fulfill responsibilities for volume development and customer service delivery
- Accountabilities
- Selling
- Sell and execute all authorized products, package and promotions
- Route Ride to check, Supervise and Coach the Customer Representatives to practice the 'standard call'
- Obtain best selling position in the account
- Create new opportunities and honour them by the help of TDM
- Ensure Target Achievement of all Goals set by the TDM
- Merchandising
- Ensure the effective utilization of all merchandising equipment
- All Customer Representative Maintain Merchandising Standards as Prescribed
- Maximize the Utilization of Point of Purchase and Promotional Materials
- Delivery
- Make corrections by Tracking KPI’s thereby improving Distribution and Availability of our products and packages
- Handle the Delivery for Special events and exceptional requests
- Ensure all Accounts are served as per schedule
- Assist and Coordinate Load Request
- Check and Ensure effective Maintenance of Route/Customer Cards/Files/Books
- Resources,Records and Presentations
- Identify,Allocate, Track and Evaluate Resources for Maximizing Sales
- Keep Details of Customers, Assets, Glass, Signage etc by Route
- Review and Analyse the Data Available and Collected
- Provide feedback, Make Presentations and enable Corrective Actions
- Training and Problem Solving
- Coach Sales Team of CR’s/Helpers through classroom sessions demonstration in the market place
- Attend all Training programs and improve knowledge, Skills and Attitude
- Participate in All sales Meetings and enable problem solving
Customer Representative
SBC TANZANIA LIMITED
01.2002 - 01.2003
- Complete Responsibilities for volume development and customer service Delivery for all individual accounts
- Accountabilities
- Selling
- Sell and execute all authorized products, package and promotions
- Practice 'standard call' at all customer delivery
- Obtain best selling position in the account
- Create new opportunities and honour them
- Ensure Target Achievement of all Goals given by ADR
- Merchandising
- Put into effective use of all merchandising equipment
- Practice all merchandising standards as prescribed
- Manage stock levels to ensure continuous availability and regular stock rotation
- Properly price the products and packages
- Maximize the utilization of point of purchase and promotion material
- Delivery
- Accounts served as scheduled
- Ensure Safe Vehicle Operation
- Manage Daily Settlement in FULLS and collection of Payments
- Fills and Maintain route Cards, Files, Customer Cards etc
- Work with Helpers as a Team to improve efficiency and effectiveness
- Create and Maintain Goodwill with Customers
- Training and Problem Solving
- Attend all Training programs and improve knowledge, skills and Attitude
- Participate in all sales meetings and enable problem solving
Education
Diploma - Business Administration (Marketing)
College of Business Education
Dar es Salaam01.2002
Advanced Certificate - Secondary Education
St Anthony’s Secondary School
Dar es salaam01.1999
Certificate - Secondary Education
St Anthony’s Secondary School
Dar es salaam01.1996
Skills
- Sales presentation
- Sales operation
- Solution selling
- Sales team training
- Key account development
- KPI analysis
- Territory sales management
- Operations
- Excellent communication skills
- Sales coaching
- Territory and account management
- Persuasive negotiations
Otherqualities
- Knowledge in various computer applications including Microsoft Office Package.
- Fast learning with the ability to learn new skills in different environments with minimal supervision.
- Hard working, strong determination and full commitment.
- Cooperation with others and good communication skills.
Othernames
Silvanus, Chenga
Languages
- English
- Swahili
References
- MICHAEL JOHN KADANGA, DIRECTOR, INDOMARS TANZANIA LIMITED, P. O. BOX 2953, Mwanza, +255 756 447 740, indomars2000@yahoo.co.uk
- MARY PROTAS KADANGA, NURSEMIDWIFE, MWANANYAMALA DISTRICT HOSPITAL, P.O. BOX 31902, Dar es Salaam, +255 713 899 982, marykadanga@hotnail.com
Contacts
FREDRICK SILVANUS CHENGA, P.O. BOX 41080, Dar es Salaam, Dar es Salaam, +255 715 501 486, +255 735 501 486, fredrickchenga@yahoo.com
Othertrainingcourses
- SBC TANZANIA LIMITED, 03/2007 (4 Days), Management Program Training I, Dar es Salaam
- SBC TANZANIA LIMITED, 05/2007 (4 Days), Coaching Skills Training II, Dar es Salaam
- SERENGETI BREWERIES LIMITED, 04/2010 (4 Days), Structured Call Training, Zanzibar
Personal Information
- Place of Birth: Musoma
- Hobbies: Reading newspapers, magazines, books, articles, etc., Spending time with family and friends., Playing & watching football matches and movies.
- Date of Birth: 04/04/73
- Nationality: Tanzanian
- Marital Status: Married with three kids
Timeline
Sales Manager – Sales Department
TRIDEA COSMETICS LIMITED
03.2021 - Current
Sales Manager – Sales Department
DOYA DISTRIBUTION LIMITED
01.2015 - 12.2020
Sales & Marketing Supervisor – Sales and Marketing Department
TANPACK TISSUES LIMITED
08.2014 - 01.2015
Sales Executive – Sales Department
SERENGETI BREWERIES LIMITED
04.2010 - 03.2014
Sales Executive – Sales and Marketing Department
EVEREADY EAST AFRICA LIMITED
01.2009 - 03.2010
Sales Supervisor
BROOKSIDE DAIRY TANZANIA LIMITED
01.2008 - 12.2008
Territory Development Manager
SBC TANZANIA LIMITED
02.2007 - 07.2007
Accounts Development Representative
SBC TANZANIA LIMITED
01.2003 - 01.2007
Customer Representative
SBC TANZANIA LIMITED
01.2002 - 01.2003
Diploma - Business Administration (Marketing)
College of Business Education
Advanced Certificate - Secondary Education
St Anthony’s Secondary School
Certificate - Secondary Education
St Anthony’s Secondary School
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