FREDRICK MOSES MTUI
Dar es Salaam,Tanzania
Summary
Sales and marketing professional with over ten years of experience driving business growth across diverse sectors. Proven expertise in financial management, distribution strategies, and team leadership. Currently leading sales and marketing initiatives at Raddy Group of Companies, emphasizing business development and go to market strategies. Recognized for integrity, adaptability, and strong communication skills.
Overview
17
17
years of professional experience
2018
2018
years of post-secondary education
Work history
Head of Sales and Marketing
Raddy Group of Companies
Dar es Salaam
01.2024 - Current
- Responsible for driving revenue growth, market expansion, and brand positioning across business units (Fiber Optics, Electronics, ICT Solutions).
- Developed and executed sales and marketing strategies to achieve revenue and market share targets.
- Built and managed distributor, reseller, and strategic partner networks (MNOs, ISPs, enterprises, government, financial institutions).
- Led and mentored a high-performing sales and marketing team with clear KPIs.
- Oversaw brand management, product launches, promotional campaigns, and digital presence.
- Conducted market research and competitor analysis to inform pricing and innovation.
- Drove business development, partnerships, and new market entry opportunities.
- Prepared annual sales and marketing plans, budgets, and reports for the CEO and Board.
- Ensured compliance with regulatory requirements and company policies.
Head of Sales and Distribution
Y9 Microfinance Tanzania Limited
12.2022 - 12.2023
- Drive business development and lead generation strategies.
- Develop forecasts and sales strategies for profitability.
- Maximize revenue from traditional and digital assets.
- Provide customer and industry feedback to the marketing team.
- Recommend pricing structure changes.
- Offer oversight and guidance according to organizational policies.
- Lead teams to meet productivity and quality expectations.
- Ensure compliance with regulatory provisions and company policies.
Regional Sales Manager
Cocacola Kwanza Limited
05.2019 - 11.2022
- Ensure regional sales human resources objectives by recruiting, coaching, and enforcing policies.
- Achieve regional sales operational objectives by managing customer service, resolving issues, conducting audits, and implementing strategic changes.
- Meet financial goals through expenditure management and forecasting.
- Drive regional growth in market share and distribution.
- Monitor and review sales and marketing performance, offering guidance and support.
- Expand the customer base by counseling area managers, maintaining rapport, and identifying new opportunities.
- Manage the sales team effectively.
- Build and motivate a high-performing team.
- Execute sales and marketing finance routines.
- Develop and execute channel strategies and implement trade promotion programs for market success.
Distributor Manager -Dar es Salaam Region
Tanzania Breweries Limited
02.2018 - 05.2019
- Liaise with the District Manager to ensure the distribution strategy and plans are understood and well executed.
- Implement the Distributor Management process in the area.
- Ensure monthly analysis and quarterly review of distributor performance and action plans are implemented.
- Set and review sales targets for the entire region while monitoring their achievement.
- Measure distributor financial performance and profitability.
- Assist distributors in developing strategies to minimize costs.
- Foster relations and loyalty to ensure the company is the preferred supplier.
- Manage and apply personnel processes for the four distributor specialists.
- Manage and develop employees.
- Ensure a positive team dynamic.
- Promote a safe and healthy working environment.
Distributor Specialist- Dar and Coastal Region
Tanzania Breweries Limited
09.2015 - 02.2018
- Liaise with the Distribution Manager to ensure that the distribution strategy and plans are understood and executed.
- Fully manage Distributor accounts by ensuring the credit policy is maintained.
- Ensure that stock and brand levels are appropriate.
- Set and review sales targets and achievements for Distributors.
- Manage pricing within the distribution network.
- Develop annual business plans for Distributors and drive their implementation.
Senior Sales Representative- Sinza
Tanzania Breweries Limited
02.2013 - 09.2015
- Implement regional promotion plans relevant to the segments.
- Influence liquor retail pricing (RRP).
- Maintain stock levels to support sales targets for outlets.
- Manage product quality.
- Handle customer and consumer queries.
- Analyze competitor activities.
- Offer business advice and foster sound business relationships.
- Promote TBL's image and brands with both consumers and customers.
- Compile daily and weekly reports as per TBL standards.
- Implement safety, health, and environmental procedures.
Credit Controller Assistant North East Region
Tanzania Breweries Limited
12.2009 - 02.2013
- Planning and performing financial and operational audits as assigned by the Finance Manager.
- Managing compliance on customers' accounts regarding their payments and sales.
- Daily reconciliation of sales and income with cash and cheques received from customers.
- Allocating payments to the respective invoices in the Syspro system.
- Advising customers on the best credit policies for their businesses.
- Handling all customer queries regarding their trading accounts.
Assistant Accountant
Corticomp International (T) LTD
08.2008 - 12.2009
- Preparation for Annual Budget for the Company.
- Preparation of Monthly payroll.
- Management of daily petty cash.
- Calculation of unit cost per product imported.
- Preparation of weekly/monthly sales and Stock report.
Education
Certificate of Proficiency in Insurance -
The Institute of Finance Management (IFM)
Advanced Diploma in Accountancy (ADA) -
College of Business Education (CBE)
01.2005 - 01.2008
Skills
- Interpersonal Skills
- Work Ethic
- Multifunctional Expertise
- Adaptability
- Communication
- Crisis Management
Personal Information
Date of birth: 02/23/85
Languages
English
Swahili
REFEREES
- Unguu Sulay, Managing Director, Coca-Cola Kwanza (T) LTD, P.O Box 7813, Dar es Salaam, Tanzania, +255 748 501 111, usulay@ccbagroup.com
- Fred Abraham, District Manager, Tanzania Breweries PLC, P.O Box 9013, Dar es Salaam, Tanzania, +255 767 266 012, fred.abraham@tz.ab-inbev.com
- Fimbo Butallah, Commercial Director, Kilombero Sugar Co Ltd & Illovo Sugar Africa Company, Tanzania, (+255) 687 610 662, fbutallah@illovo.co.za
Timeline
Head of Sales and Marketing
Raddy Group of Companies
01.2024 - Current
Head of Sales and Distribution
Y9 Microfinance Tanzania Limited
12.2022 - 12.2023
Regional Sales Manager
Cocacola Kwanza Limited
05.2019 - 11.2022
Distributor Manager -Dar es Salaam Region
Tanzania Breweries Limited
02.2018 - 05.2019
Distributor Specialist- Dar and Coastal Region
Tanzania Breweries Limited
09.2015 - 02.2018
Senior Sales Representative- Sinza
Tanzania Breweries Limited
02.2013 - 09.2015
Credit Controller Assistant North East Region
Tanzania Breweries Limited
12.2009 - 02.2013
Assistant Accountant
Corticomp International (T) LTD
08.2008 - 12.2009
Advanced Diploma in Accountancy (ADA) -
College of Business Education (CBE)
01.2005 - 01.2008
Certificate of Proficiency in Insurance -
The Institute of Finance Management (IFM)