Fredric Woisso
Dar es Salaam
Summary
Strategic-minded and professional Sales Executive promoting expertise in marketing paired with more than 7 years of field experience. Excels in streamlining processes to improve overall focus and efficiency. Valuable public speaker delivering benefits of products and services in personable presentations.
Overview
12
12
years of professional experience
Work History
Senior sales specialist
WOISO ORIGINAL PRODUCTS CO
03.2024 - Current
- Drive revenue growth by developing and executing effective sales strategies.
- Build and maintain strong client relationships to ensure customer satisfaction and retention.
- Analyze market trends and competitor activities to identify growth opportunities.
- Train and guide junior sales staff to improve team performance and efficiency.
- Built long-term relationships with retailers and wholesalers, increasing product penetration in the market.
- Participated in team sales training and workshops to enhance selling skills and product knowledge.
- Expanded customer base by identifying new business opportunities and conducting targeted prospecting efforts.
Area Sales Manager
INSIGNIA LIMITED(Coral paints)
08.2018 - 12.2023
- Managed sales activities across Mwanza, Geita, Mara, and Kagera regions, achieving and surpassing sales targets.
- Expanded market share to 60% by increasing product sales to retailers and distributors.
- Led a 4-person sales team, overseeing performance and ensuring regional targets were met.
- Introduced a new decorative product to the market, boosting company profits by 20%.
- Built strong relationships with key clients and decision-makers to drive brand growth.
- Maintained a customer contact database, generating sales reports, quotations, and proposals to track and improve sales performance.
- Strengthened relationships with key clients and decision-makers, resulting in long-term business partnerships.
- Implemented customer retention strategies, leading to a higher client satisfaction rate and repeat purchases.
Marketing Executive
INSIGNIA LIMITED(Coral paints)
07.2016 - 08.2018
- Developed and executed strategic marketing campaigns, enhanced brand visibility, generated high-quality leads, optimized digital and traditional marketing efforts, and contributed to growth.
- Increased brand awareness and customer engagement.
- Launched new product lines and successfully penetrated new markets.
- Developed and managed internal and external marketing strategies to drive sales performance.
- Collaborated with teams to optimize campaigns and promotional activities.
Sales Representative
wakwa general business ltd
07.2013 - 07.2014
- Consistently met and exceeded sales targets, built strong customer relationships, identified new business opportunities, and provided exceptional product knowledge and service
Education
Master of commerce - International Business
Acharya Institute of Graduate Studies
BANGALORE -INDIA07.2016
Bachelor of arts - public relations and marketing
St August university of Tanzania
MWANZA-TANZANIA 11.2013
Skills
- Territory Management
- Key account management
- SAP
- New business Development
Languages
Swahili
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
REFERENCES
- ISSACK JOASH
Procurement Manager
Wakwa General Business Ltd
Phone: +255785295924
- AMAN GIBSON MOSHA
Business Development Manager
Crown Paints Tanzania
Phone: +255718119817
- DOMINIC LUKOSI
Sales Manager
Africa Harmony Investment & Trade Ltd
Phone: +255713308939
Timeline
Senior sales specialist
WOISO ORIGINAL PRODUCTS CO
03.2024 - Current
Area Sales Manager
INSIGNIA LIMITED(Coral paints)
08.2018 - 12.2023
Marketing Executive
INSIGNIA LIMITED(Coral paints)
07.2016 - 08.2018
Sales Representative
wakwa general business ltd
07.2013 - 07.2014
Master of commerce - International Business
Acharya Institute of Graduate Studies
Bachelor of arts - public relations and marketing
St August university of Tanzania
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