Fred Crich
Dar es Salaam
Summary
Results-driven Head of Sales with knack for driving revenue growth and building high-performance teams. Led multiple successful sales strategies, transforming underperforming markets into top revenue generators. Known for fostering client relationships and delivering top-tier customer satisfaction.
Overview
17
17
years of professional experience
10
10
years of post-secondary education
Work history
Head of Sales
A1 Outdoor
Dar es Salaam, Dar es Salaam Region
06.2024 - Current
- Built enduring client relationships, ensuring repeat business.
- Executed strategic plans to achieve organisational goals.
- Developed new business partnerships for expansion of market reach.
- Negotiated key contracts to secure lucrative deals.
- Set ambitious targets, sparking team motivation.
- Leveraged industry trends for competitive advantage.
- Facilitated client meetings with the aim of strengthening relationships and boosting sales.
Financial Consultant
Independent
Dar es salaam, Tanzania
01.2012 - Current
- Prepared a business proposal for Amsons Industries (CAMEL OIL) to raise 12 million dollars external funds for developing an oil depot consisting of 8 tanks with total capacity of 47,540m3 (47,540,000ltrs) and office building at the heart Tanzania berthing facilities in Kigamboni.
- Prepared and presented a plan to raise external funds to the tune of 30 million dollars for Amsons industries (CAMEL CEMENT) to acquire 65% shares of Mbeya cement Limited owned by Pan African cement Limited.
- Prepared concept notes and project proposal for a Spanish NGO, FUNDACIÓN AGRÓNOMOS SIN FRONTERAS (ASF) for raising 3.2 million Euros for Rehabilitation of Agricultural Infrastructure and Development of Horticulture Sector in Iringa.
- Prepared and presented a plan for business for STAMIGOLD BIHARAMULO MINE and raised 15 million dollars external funds as capitalization for the exploration activities with the objective of up grading the known gold mineralization targets to resource definition as well as generating new gold mineralization targets.
- Prepared, presented and defended a proposal for BAOBAB ENERGY SYSTEM TANZANIA LIMITED to raise 8 billion Tanzania shillings external funds for construction of concrete poles manufacturing plant in Singida
Head of business development
Maxcom Africa Limited
Dar es Salaam, Dar es salaam
03.2018 - 12.2023
- Established and maintained closed and healthy B2C & B2B relationships with clients, government and corporate decision makers
- Planned, supervise and coordinated daily activities of 5 business development staffs
- Managed the implementation SAVING AT THE FRONTIER (SATF) Farmers saving project (KILIMO AKIBA) aiming at Enhancing Agriculture for Smallholder Farmers through Financial Inclusion (Funded by MASTERCARD FOUNDATION)
- Managed the recruitment of MaxMalipo agents and POS sales across the country
- Managed the integration, and oversee the recruitment of more than 20,000 MVISA merchants in Dar es salaam
- Managed the development of a number of new software applications, including online bus ticketing platform and payment solutions with DAR LUX and HAPPY NATION buses and safe student school bus application with FEZA schools
- Successful managed the installation of AFC system to 900 BRT busses in response to tender for Contracting of An electronic ticketing service provider for public urban passenger transportation in the metropolitan area of Maputo Tender No: 01/UGEA / AMT / 19 in Maputo, Mozambique.
Business development manager
Maxcom Africa Limited
Dar es Salaam
05.2014 - 03.2018
- Successfully managed the development and installation of DART AUTOMATIED TICKETING SYSTEM (AFC) while Coordinating internal resources (MAXCOM AFRICA) and system vendors (KAPSCH CARRIERCOM)
- Successful managed the entire DAR ES SALAAM RAPID TRANSIT (DART) fair collection project (Recruitment, training, strategy development and Daily operations).
- Successful managed the development, implementation and installation of the upgrading of access control system at MAGOGONI and KIGAMBONI ferry.
- Recruiting new parking systems clients with NSSF UBUNGO PLAZA, JK NYERERE INTERNATIONAL AIRPORT etc.
- Recruiting new revenue collection accounts such as, SUMATRA fee collection, PRECISION AIR ticketing selling, TAZARA local commuter ticketing system.
- Oversaw end-to-end development/testing of new products, which resulted in increased revenue to the company.
Corporate Credit Officer
Exim Bank Tanzania
Dar es Salaam
03.2010 - 02.2012
- Successful Manage a portfolio of more than 50 corporate clients holding credit facilities of more than 100 million dollars with more than 90% repayment rate
- Reviewed financial statements, income stubs, and analyzed third party credit reports in order to asses risk and credit worthiness and helped achieved more every quarter in credit approvals
- Successful Analyzed 25 million dollars syndicated loan request from MUFINDI PAPER MILLS as capitalization to increase production capacity.
- Successful Analyzed and offered 10 million dollars loan to MTIBWA SUGAR LTD for installation of irrigation system on 11,000ha sugarcane farm in Morogoro
Loan Officer
Access Bank Tanzania
Dar es Salaam
10.2009 - 03.2010
- Expedited the loan approval process by streamlining paperwork submission.
- Coordinated closely with underwriters to expedite loan processing time.
- Recommended changes in workflow procedures for efficiency improvement.
- Assisted customers with loan applications, facilitating quicker approvals.
Bank Clerk, Personal Loan
National Bank of Commerce
Dar es Salaam
04.2008 - 10.2009
- Review loan application materials and closing documents for potential borrowers and check the accuracy of the information
- Enter information about the loan details, the terms, the information from the application and the funds received into a computerized database
- Verify the details of the customer’s collateral when required in the loan application by interviewing the customer and researching information
- Cross check customer financial and personal data by conducting credit checks and background checks and contacting employer and personal references
- Inform customers about loan terms and the repayment procedures upon loan approval and answer any questions about the process
Education
Master of Science - Finance
Strathclyde Univeristy
Glasgow, Scotland 02.2012 - 02.2013
Bachelor of Science - Banking and Finance
Institute of finance Management
Dar es Salaam, Dar es Salaam Region 09.2006 - 05.2009
A-Levels - Mathematics and Physics
Hillside High School
Kampala, Uganda 02.2003 - 11.2005
GCSEs - Science
Aga Khan Mzizima Secondary School
Dar es Salaam, Dar es Salaam Region 01.1997 - 11.2000
Skills
- Strategic planning
- Client relationship management
- Business development
- Contract negotiation
- Market analysis
- Financial budgeting
- Direct sales techniques
Languages
English
Fluent
Swahili
Native
References
References available upon request.
Timeline
Head of Sales
A1 Outdoor
06.2024 - Current
Head of business development
Maxcom Africa Limited
03.2018 - 12.2023
Business development manager
Maxcom Africa Limited
05.2014 - 03.2018
Master of Science - Finance
Strathclyde Univeristy
02.2012 - 02.2013
Financial Consultant
Independent
01.2012 - Current
Corporate Credit Officer
Exim Bank Tanzania
03.2010 - 02.2012
Loan Officer
Access Bank Tanzania
10.2009 - 03.2010
Bank Clerk, Personal Loan
National Bank of Commerce
04.2008 - 10.2009
Bachelor of Science - Banking and Finance
Institute of finance Management
09.2006 - 05.2009
A-Levels - Mathematics and Physics
Hillside High School
02.2003 - 11.2005
GCSEs - Science
Aga Khan Mzizima Secondary School
01.1997 - 11.2000
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