Fanny Kalinga
Dar es Salaam
Summary
Dynamic professional with extensive experience at Vodacom, excelling in product sales and media strategy. Proven track record in client development and brand management, driving revenue growth through innovative advertising solutions. Adept at leading teams and optimizing operations, delivering impactful results in competitive markets. Strong negotiation skills and a commitment to excellence.
Overview
11
11
years of professional experience
Work History
HEAD OF ADVERTISING
Startimes
Dar es Salaam, Tanzania
01.2022 - Current
- Manage the sales team to sell advertisement space and time.
- Maintain a good relationship with clients to ensure continuous business growth.
- Coordinate with the CEO to set pricing for advertisements.
- Ensure on-time delivery and quality of advertisements.
- Ensure timely advertising billing and payment for customers.
- Develop sales strategies to achieve the short- and long-term sales revenue objectives.
- Review the sales processes, and suggest improvements.
- Communicate regularly with customers and management to discuss the advertising project progress, status, and any issues.
- Develop innovative and creative ideas for increasing sales.
- Develop the overall budget, and manage expenses within the budget.
- Prioritize customers based on revenue potential.
ACCOUNT MANAGER
East Africa Television Ltd
Dar es Salaam, Tanzania
09.2017 - 12.2020
- Create and implement successful advertising strategies to boost clients' brand awareness and revenue growth.
- Worked with marketing departments to create targeted advertising, and developed advertising tactics for increased brand awareness.
- Increased the longevity of key account campaigns by providing individualized customer service and developing relationships with account holders.
- Developed contests and sweepstakes, including rules, contracts, and revenue-generating strategies.
CLIENT SERVICE
IPSOS TANZANIA
Dar es Salaam, Tanzania
01.2015 - 06.2017
- Coordinating lesson learning about media monitoring and evaluation for staff.
- Emphasizing media monitoring and evaluation program portfolios involves sharing best practices and policy insights.
- Creating a new business by communicating with new clients and conducting presentations.
- Preparing media monitoring reports for clients based on daily, weekly, and monthly.
TERRITORY SUPERVISOR
Vodacom Tanzania
Dar es Salaam, Tanzania
01.2014 - 12.2015
- Ensuring that the right amount of goods is available in the store and is being sold at the right price.
- Through shrewd planning, careful purchasing, and sensible promotion.
- Assess the needs of individual stores and how they might differ based on factors such as store size and their target demographics.
- Meeting with suppliers, distributors, and analysts.
- Predicting sales and profits.
- Negotiating quantities and delivery time scales.
- Supervising and training junior staff.
- Managing levels and distribution of stock for airtime.
- Handling supply and production problems if they arise in the territory, assessing the sales performance of different ranges.
Business Development Consultant
JD Decaux
- Company Overview: Outdoor advertising company, advisory on revenue generations stream and potential clients that can be explored in the market
- Outdoor advertising company, advisory on revenue generations stream and potential clients that can be explored in the market
Media Strategist
Bongo Star Search
- Planner for Meridian Bet national reach campaigns on TV, Radio, Print & Digital
- From concept development to execution
- Also, PR services for the company
- CSR Initiatives
West Africa Media Strategy Consultant
Brand South Africa
- Execution of Investment campaign for SA on Television platforms across West Africa i.e., Nigeria, Ghana etc
Media Strategy Consultant
Plan International
- Media strategy and overall campaign execution
Education
Bachelor of Arts - Planning and Community Development
UNIVERSITY OF DODOMA
11-2012
High School Certificate -
MWEMBETOGWA HIGH SCHOOL
01-2010
High School Diploma -
RUHAHA SEC SCHOOL
01-2008
Skills
- Product and Service Sales
- Media Strategy and Planning
- Brand Management
- PR & Communications
- Media Relations
- Client development
- Advertising
- Digital
- Lead prospecting
- Team Leader
- Operations
- Management
Hobbies and Interests
- Football
- Listening to Music
- Watching Movies
- Reading books
References
- GEORGE SIKANYIKA HR Manager, Startimes (T) Ltd, 0716751460, george.sikanyika@startimes.com.cn
- Roy Mbowe, Sales and Marketing Director, EATV, +255784583032, roi.mbowe@eatv.co.tz
Consulting
- Business Development, JD Decaux, Outdoor advertising company, advisory on revenue generations stream and potential clients that can be explored in the market.
- Media Strategist, Bongo Star Search, Planner for Meridian Bet national reach campaigns on TV, Radio, Print & Digital. From concept development to execution. Also, PR services for the company. CSR Initiatives.
- West Africa Media Strategy, Brand South Africa, Execution of Investment campaign for SA on Television platforms across West Africa i.e., Nigeria, Ghana etc.
- Media Strategy, Plan International, Media strategy and overall campaign execution.
Timeline
HEAD OF ADVERTISING
Startimes
01.2022 - Current
ACCOUNT MANAGER
East Africa Television Ltd
09.2017 - 12.2020
CLIENT SERVICE
IPSOS TANZANIA
01.2015 - 06.2017
TERRITORY SUPERVISOR
Vodacom Tanzania
01.2014 - 12.2015
Business Development Consultant
JD Decaux
Media Strategist
Bongo Star Search
West Africa Media Strategy Consultant
Brand South Africa
Media Strategy Consultant
Plan International
Bachelor of Arts - Planning and Community Development
UNIVERSITY OF DODOMA
High School Certificate -
MWEMBETOGWA HIGH SCHOOL
High School Diploma -
RUHAHA SEC SCHOOL
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