Experi Eliutheri Shirima
Mbezi Beach B
Summary
Experi is a highly skilled and results-oriented marketing, sales, and communicationsprofessional with over 9 years of experience delivering strategic brand growth across healthcare, insurance, media, and FMCG sectors. He excels in driving revenue through innovative sales strategies, leading high-impact PR and media campaigns, and executing integrated communication plans that boost engagement and brand visibility. Known for building strong stakeholder relationships, managing cross-functional teams, and leveraging data to inform decisions, Experi brings a proven ability to translate business goals into impactful marketing and communication outcomes.
Overview
10
10
years of professional experience
Work History
Marketing Officer (Intern)
Marie Stopes Tanzania
Dar Es Salaam, Tanzania
04.2025 - Current
- Lead creation and execution of marketing and communication strategies across clinics.
- Design impactful campaigns to increase awareness and service uptake.
- Manage digital platforms and ensure consistent brand messaging.
- Produce content for print, digital, and media outreach.
- Handle media relations and strengthen public presence.
- Conduct audience research to refine messaging.
- Align internal communication with strategic goals.
- Monitor campaigns and report performance insights.
Marketing & PR Manager
Sanlam Life Insurance
Dar Es Salaam, Tanzania
05.2023 - 12.2024
- Ensured consistent, positive brand image across all platforms.
- Designed campaigns aligned with goals and audience needs.
- Built media relations and managed public messaging.
- Created consistent, effective marketing content.
- Used market insights to guide strategies.
- Handled digital presence and social media.
- Planned brand events and community outreach.
- Collaborated cross-functionally on marketing efforts.
- Tracked and optimized campaign performance.
- Managed crisis communication to protect reputation
Sales & Marketing Manager
Billion Dollars Company LTD
Dar Es Salaam, Tanzania
06.2022 - 05.2023
- Develop and implement strategic sales and marketing plans.
- Conduct market research and analyze competitors.
- Drive sales growth and meet set revenue targets.
- Manage and lead the sales team and distribution network.
- Build and maintain strong relationships with customers and partners.
- Oversee marketing campaigns across digital and traditional channels.
- Coordinate product launches and seasonal promotions.
- Analyze customer feedback and purchasing behavior.
- Monitor industry trends and identify new market opportunities.
- Provide product training and technical support to sales teams.
- Collaborate with production, logistics, and R&D teams.
- Prepare and present sales and marketing performance reports.
- Manage CRM systems and customer engagement processes.
Corporate Sales Executive
Wasafi Media Group
Dar Es Salaam, Tanzania
02.2018 - 06.2022
- Build and maintain relationships with corporate clients.
- Sell advertising space across various media platforms.
- Consistently achieve and exceed sales targets.
- Develop and present tailored advertising proposals.
- Conduct market and consumer behavior research.
- Negotiate and close advertising deals.
- Collaborate with creative teams on campaign development.
- Monitor and report on campaign performance.
- Identify and pursue new business opportunities.
- Maintain accurate sales records using CRM tools.
Events & Marketing Lead
Entertainment Masters LTD (EML)
01.2016 - 06.2017
- Led high-profile events within budget and timelines.
- Formed partnerships to enhance brand visibility.
- Applied efficient logistics for smooth operations.
- Secured sponsorships and external funding.
- Ran digital campaigns that increased engagement.
Sales Coordinator
Mlimani Media of University of Dar Es Salaam
Dar Es Salaam, Tanzania
05.2015 - 03.2016
- Sold media programs to drive station revenue.
- Hosted shows aligned with station format.
- Prepared engaging content and interviews.
- Engaged audience via calls, social media, and events.
- Promoted campaigns to boost brand reach.
- Applied trends and tech to improve content.
Education
Master of Arts - Mass Communication
University of Dar Es Salaam (UDSM)
B.A - Education
University of Dar Es Salaam (UDSM)
07.2015
Certificate - Journalism
University of Dar Es Salaam (UDSM)
07.2012
Advanced Certificate - Secondary Education
Malangali High School
01.2012
Certificate - Secondary Education
Maretadu Secondary School
01.2009
Skills
- Market Research
- Negotiation
- Customer Relationship Management
- Budget Management
- Competitor Analysis
- Sales and Marketing Alignment
- Content Marketing
- Event Planning and Management
- Microsoft office
- Programs
Languages
English
Advanced (C1)
Swahili
Bilingual or Proficient (C2)
References
- Charles Tumaini Mbaga, General Manager - HR & Corporate Services, Sanlam Life Insurance, +255754468467, Email: charlesm@sanlaminsurance.co.tz
- Hamis, Ndambaya, Public Relations Manager - Ngorongoro Conservation Area, +255 713292741, P O Box 4067, Dar Es Salaam. Email: hdambaya@gmail.com
- Dr Dotto, Kuhenga, Lecturer, School of Journalism and Mass Communication, dkuhenga@yahoo.com, +25575517257, P.O Box 4067, Dar Es Salaam
Personal Qualities
- Adaptability
- Creativity
- Leadership
- Communication
- Team work
- Resilience
- Problem solving
Timeline
Marketing Officer (Intern)
Marie Stopes Tanzania
04.2025 - Current
Marketing & PR Manager
Sanlam Life Insurance
05.2023 - 12.2024
Sales & Marketing Manager
Billion Dollars Company LTD
06.2022 - 05.2023
Corporate Sales Executive
Wasafi Media Group
02.2018 - 06.2022
Events & Marketing Lead
Entertainment Masters LTD (EML)
01.2016 - 06.2017
Sales Coordinator
Mlimani Media of University of Dar Es Salaam
05.2015 - 03.2016
B.A - Education
University of Dar Es Salaam (UDSM)
Certificate - Journalism
University of Dar Es Salaam (UDSM)
Advanced Certificate - Secondary Education
Malangali High School
Certificate - Secondary Education
Maretadu Secondary School
Master of Arts - Mass Communication
University of Dar Es Salaam (UDSM)