Summary
Overview
Work History
Education
Skills
Languages
References
Personal Qualities
Timeline
Generic
Experi Eliutheri Shirima

Experi Eliutheri Shirima

Mbezi Beach B

Summary

Experi is a highly skilled and results-oriented marketing, sales, and communicationsprofessional with over 9 years of experience delivering strategic brand growth across healthcare, insurance, media, and FMCG sectors. He excels in driving revenue through innovative sales strategies, leading high-impact PR and media campaigns, and executing integrated communication plans that boost engagement and brand visibility. Known for building strong stakeholder relationships, managing cross-functional teams, and leveraging data to inform decisions, Experi brings a proven ability to translate business goals into impactful marketing and communication outcomes.

Overview

10
10
years of professional experience

Work History

Marketing Officer (Intern)

Marie Stopes Tanzania
04.2025 - Current


  • Lead creation and execution of marketing and communication strategies across clinics.
  • Design impactful campaigns to increase awareness and service uptake.
  • Manage digital platforms and ensure consistent brand messaging.
  • Produce content for print, digital, and media outreach.
  • Handle media relations and strengthen public presence.
  • Conduct audience research to refine messaging.
  • Align internal communication with strategic goals.
  • Monitor campaigns and report performance insights.

Marketing & PR Manager

Sanlam Life Insurance
05.2023 - 12.2024
  • Ensured consistent, positive brand image across all platforms.
  • Designed campaigns aligned with goals and audience needs.
  • Built media relations and managed public messaging.
  • Created consistent, effective marketing content.
  • Used market insights to guide strategies.
  • Handled digital presence and social media.
  • Planned brand events and community outreach.
  • Collaborated cross-functionally on marketing efforts.
  • Tracked and optimized campaign performance.
  • Managed crisis communication to protect reputation

Sales & Marketing Manager

Billion Dollars Company LTD
06.2022 - 05.2023
  • Develop and implement strategic sales and marketing plans.
  • Conduct market research and analyze competitors.
  • Drive sales growth and meet set revenue targets.
  • Manage and lead the sales team and distribution network.
  • Build and maintain strong relationships with customers and partners.
  • Oversee marketing campaigns across digital and traditional channels.
  • Coordinate product launches and seasonal promotions.
  • Analyze customer feedback and purchasing behavior.
  • Monitor industry trends and identify new market opportunities.
  • Provide product training and technical support to sales teams.
  • Collaborate with production, logistics, and R&D teams.
  • Prepare and present sales and marketing performance reports.
  • Manage CRM systems and customer engagement processes.

Corporate Sales Executive

Wasafi Media Group
02.2018 - 06.2022
  • Build and maintain relationships with corporate clients.
  • Sell advertising space across various media platforms.
  • Consistently achieve and exceed sales targets.
  • Develop and present tailored advertising proposals.
  • Conduct market and consumer behavior research.
  • Negotiate and close advertising deals.
  • Collaborate with creative teams on campaign development.
  • Monitor and report on campaign performance.
  • Identify and pursue new business opportunities.
  • Maintain accurate sales records using CRM tools.

Events & Marketing Lead

Entertainment Masters LTD (EML)
01.2016 - 06.2017
  • Led high-profile events within budget and timelines.
  • Formed partnerships to enhance brand visibility.
  • Applied efficient logistics for smooth operations.
  • Secured sponsorships and external funding.
  • Ran digital campaigns that increased engagement.

Sales Coordinator

Mlimani Media of University of Dar Es Salaam
05.2015 - 03.2016


  • Sold media programs to drive station revenue.
  • Hosted shows aligned with station format.
  • Prepared engaging content and interviews.
  • Engaged audience via calls, social media, and events.
  • Promoted campaigns to boost brand reach.
  • Applied trends and tech to improve content.

Education

Master of Arts - Mass Communication

University of Dar Es Salaam (UDSM)

B.A - Education

University of Dar Es Salaam (UDSM)
07.2015

Certificate - Journalism

University of Dar Es Salaam (UDSM)
07.2012

Advanced Certificate - Secondary Education

Malangali High School
01.2012

Certificate - Secondary Education

Maretadu Secondary School
01.2009

Skills

  • Market Research
  • Negotiation
  • Customer Relationship Management
  • Budget Management
  • Competitor Analysis
  • Sales and Marketing Alignment
  • Content Marketing
  • Event Planning and Management
  • Microsoft office
  • Programs

Languages

English
Advanced (C1)
Swahili
Bilingual or Proficient (C2)

References

  • Charles Tumaini Mbaga, General Manager - HR & Corporate Services, Sanlam Life Insurance, +255754468467, Email: charlesm@sanlaminsurance.co.tz
  • Hamis, Ndambaya, Public Relations Manager - Ngorongoro Conservation Area, +255 713292741, P O Box 4067, Dar Es Salaam. Email: hdambaya@gmail.com
  • Dr Dotto, Kuhenga, Lecturer, School of Journalism and Mass Communication, dkuhenga@yahoo.com, +25575517257, P.O Box 4067, Dar Es Salaam


Personal Qualities

  • Adaptability
  • Creativity
  • Leadership
  • Communication
  • Team work
  • Resilience
  • Problem solving

Timeline

Marketing Officer (Intern)

Marie Stopes Tanzania
04.2025 - Current

Marketing & PR Manager

Sanlam Life Insurance
05.2023 - 12.2024

Sales & Marketing Manager

Billion Dollars Company LTD
06.2022 - 05.2023

Corporate Sales Executive

Wasafi Media Group
02.2018 - 06.2022

Events & Marketing Lead

Entertainment Masters LTD (EML)
01.2016 - 06.2017

Sales Coordinator

Mlimani Media of University of Dar Es Salaam
05.2015 - 03.2016

B.A - Education

University of Dar Es Salaam (UDSM)

Certificate - Journalism

University of Dar Es Salaam (UDSM)

Advanced Certificate - Secondary Education

Malangali High School

Certificate - Secondary Education

Maretadu Secondary School

Master of Arts - Mass Communication

University of Dar Es Salaam (UDSM)

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Experi Eliutheri Shirima