Eugene Abungana Muyonga
Nairobi
Summary
- Multi-talented Business Development Specialist enthusiastic about applying diverse skills to all areas of business growth. Flexible team player knowledgeable about both traditional and digital marketing strategies.
- Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented 18+ lucrative marketing campaigns in previous year.
- Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Business Development Manager skilled in growing sales and improving stakeholder relations.
- Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
- Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises.
- Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Content Marketer
Innovation Labs Malta Limited
03.2021 - Current
- Proofread the text after project completion, fact checking and ensuring required standards have been met.
- Write and update brand guidelines to accommodate changing market conditions, content requirements, and regulations.
- Keep up with SEO strategy changes in the industry and update the company's policy guide.
- Create copy and incorporate keywords throughout the text to improve SEO performance, supporting promotional efforts and plans.
- Assisted businesses with setting up marketing policies and programs for consistent growth.
- Analyze copy and made edits to improve writing flow and boost engagement.
- Research target audiences to understand appropriate communication methods before generating copy, adapting content to communication channels.
- Producing Google SEO friendly-content in Finance, Crypto and iGaming
- Interpreted creative briefs and articles to develop concepts for copywriting tasks.
- Employed different writing styles and tones in delivering key messages, brand voices and images to target markets for marketing purposes.
Team Leader (Owner)
Rich Grain Millers
08.2020 - Current
- Handled processed Maize flour, maintaining optimal quality and hygiene.
- Used market intelligence and management information to develop and implement category plans and strategies.
- Monitored product availability and product shortages daily to maintain appropriate stock levels.
- Identified cost-efficient methods to develop and improve sales and distribution processes and the use of resources.
- Coordinated sales teams to manage demand while delivering savings, service improvements.
- Worked with the head of sales and finance analysts to set and adjust selling pricing for processed maize flour, maize bran and treated germ, considering competitor research and category strategy.
- Oversaw coaching, mentoring and performance of sales team regularly to foster productivity and provide share feedback in supportive environment.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Built strong relationships with customers through positive attitude and attentive response.
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Managed conflict resolution among team members, fostering a positive and collaborative work environment.
- Collaborated with other department leaders to establish shared goals and ensure alignment across teams.
Director & Business Development Marketing
Meta Capital Limited
09.2017 - 12.2020
- Collaborated sales teams obtain information to create effective sales strategies for Software in Kenya, Uganda and DRC.
- Introduced Company's POS and Property Management Software in Uganda and Build a Strong Team of Sales People
- Participated in sales and marketing events to establish authority in branding, network with industry leaders and gain credibility and trust.
- Monitored sales data to analyze previous transactions, gather valuable insight, and make smart decisions for future.
- Exported financial statistical data from database to assess economic trends and identify target customers.
- Designed innovative selling propositions to enable product to stand out and attract and retain customers.
- Oversaw maintenance of client notes on internal CRM system to facilitate future strategies and key results.
- Augmented sales value by upselling and cross-selling new products and services to existing customers.
- Researched prospective clients to develop and execute cold call lists.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
Derivatives Trader
Standard Investment Bank
05.2015 - 08.2017
- Managed over $28 million capital, with a proven track record in generating high quality market share.
- Maintained up-to-date expertise on economic news and current affairs to effectively and efficiently anticipate investment impacts.
- Supported high-net-worth individuals in well-advised, effective investment opportunities for their consideration.
- Assessed and evaluated market opportunities and risks for optimum financial advice for clients.
- Executed all trades in line with the appropriate strategy, ensuring adherence to capital markets authority (CMA) legislation and guidelines.
- Advised clients on income, asset and property management, assessing individual goals and implementing relevant investment schemes to achieve them.
- Bought, sold and exchanged foreign currencies to exploit fluctuations in markets, increasing company profits.
- Communicated with other brokers to guarantee accurate allocations for futures, foreign exchange and equities between separately managed accounts.
- Oversaw smooth onboarding of new accounts and portfolio developments.
- Articulated complex FX processes and products concisely and clearly to clients to promote market understanding.
- Kept accurate financial, currency and customer account records safely stored on a cloud system, in compliance with company policies.
Sales Representative
Paal Media Kenya
05.2013 - 04.2015
- Generated sales by prospecting leads, cold calling and closing deals for Billboards, Print Media, Radio and TV Advertising.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
- Boosted client retention, establishing sales goals and securing targeted rates.
- Negotiated and closed deals with minimal required support from sales and finance managers.
- Cold-called prospective customers to build relationships.
- Grew customer base by acquiring new customers and identifying needs to deliver relevant products.
- Cultivated long-term relationships with clients to accurately quote prices and terms, achieving customer objectives.
- Demonstrated strong communication and time management skills to meet and exceed sales targets.
- Shared comprehensive brand and product knowledge to maximise sales.
- Conducted thorough research in advance of appointments to quickly build rapport and understanding with prospective clients.
University and Youths Coordinator
World Youth Alliance
01.2013 - 04.2014
- Planned, created and organised fun activities to improve mental health and wellbeing.
- Assisted in the planning and management of enjoyable projects, games and activities for teenagers.
- Collaborated with team of multidisciplinary professionals to run specialised workshops for youths.
- Worked with other organisations such as schools, community groups and the police to achieve common goals.
- Helped young people overcome personal difficulties by providing helpful and supportive environments and attentively listening to concerns.
- Involved youth in project planning by leading consultation, planning and evaluation of activities.
- Used variety of mediums to develop self-awareness, self-esteem and self confidence in youth for improved outcomes.
- Introduced programme of activities to provide new positive opportunities and experiences based on youth needs.
- Provided early intervention and targeted support opportunities to help achieve youth personal and social development.
- Undertook work directly with young people in community projects, residential activities and outdoor education.
- Provided youth work support, encouraging youth to take part in new positive opportunities and experiences.
- Helped youth make informed decisions, reach their potential and successfully transition to adulthood.
- Supported other team members and volunteers to carry out duties to required standards and timeframes.
Sales Representative
Madison Insurance Company
04.2011 - 11.2012
- Analyzed customer needs and provided the best options, upselling products and services.
- Expanded customer base through cold calling, networking, and relationship building.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Developed and implemented sales strategies to increase profits.
- Diligently filed and followed up on third party claims.
- Conducted in-home and group presentations to provide detailed explanations of policy guidelines and benefits to clients and their families.
- Developed insurance cross-selling opportunities in partnership with bank agents and healthcare workers.
- Managed client insurance onboarding by enrolling customers onto plans and sending contracts as needed.
Education
Bachelors of Commerce Finance - Business
Kenyatta University
Nairobi2017
Foundation degree, Literary journalism - Journalism
United States International University
Nairobi2013
Certificate of Proficiency - Insurance
College of Insurance Kenya
Nairobi2011
High School Diploma - Science and Mathematics
Musingu High School
Kakamega2009
Skills
Pricing structures knowledge
- Brand development
- Sales and marketing strategy
- Copywriting abilities
- Customer demographics understanding
- Market research
- Digital marketing expansion
- Data-driven programme development
- Digital campaign development
- Sales and market development
- Sales pipeline management
- Business planning
- Financial analysis
- Reporting and documentation
- Cash Flow analysis
- Management accounting
- KPI management
Languages
Swahili
First Language
English
Proficient
C2
French
Beginner
A1
Certification
- Insurance Proficiency License
- Growth Hacking certified
- Jasper Artificial Intelligence certified
- Digital Marketing Certified
- Project Management Certified
Timeline
Content Marketer
Innovation Labs Malta Limited
03.2021 - Current
Team Leader (Owner)
Rich Grain Millers
08.2020 - Current
Director & Business Development Marketing
Meta Capital Limited
09.2017 - 12.2020
Derivatives Trader
Standard Investment Bank
05.2015 - 08.2017
Sales Representative
Paal Media Kenya
05.2013 - 04.2015
University and Youths Coordinator
World Youth Alliance
01.2013 - 04.2014
Sales Representative
Madison Insurance Company
04.2011 - 11.2012
Bachelors of Commerce Finance - Business
Kenyatta University
Foundation degree, Literary journalism - Journalism
United States International University
Certificate of Proficiency - Insurance
College of Insurance Kenya
High School Diploma - Science and Mathematics
Musingu High School
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