ESTHER WANJUHI NJOGU
Summary
Self-driven, client-centered, and solutions-driven professional with over 15 years' experience in advertising, account management, business development, client relations, revenue growth, customer service, media buying, campaign execution and branding. Credited with revenue growth and new profit channels by acquisition of new clients and innovative ideas. Recognized for driving bottom-line profitability by negotiating advantageous contracts. Works across different organizational levels with internal and external stakeholders, senior management, consultants, and other partners to drive organization's long-term objectives.
Overview
17
17
years of professional experience
4022
4022
years of post-secondary education
Work History
Head of Sales
A1 Outdoor Limited-Tanzania
01.2025 - Current
- Overseeing the selling of advertising space across various advertising platforms
- Developing the sales team, coordinating sales operations and implementing sales techniques that allow the business to surpass its sales targets
- Assigning sales territories, mentoring the sales team, setting targets, assigning sales training and building sales plans
- Developing and implementing a comprehensive business development strategy aligned with the overall company's goals
- Identifying and prioritizing target markets and customer segments
- Conducting market research and competitive analysis to identify opportunities
- Generating high-quality leads through various channels, including networking, cold calling, email campaigns and social media
- Building and maintaining a robust pipeline of potential clients
- Qualifying leads and assessing their potential value to the company
- Developing and executing effective sale strategies to acquire new clients
- Managing and nurturing client relationships to ensure long term partnerships
- Negotiating contracts and closing deals to achieve revenue targets
- Providing exceptional customer service and address client concerns promptly
- Staying informed about industry trends, competitor activities and customer needs
- Analyzing market data to identify emerging opportunities and potential risks
- Sharing insights with the sales and marketing teams to inform strategic decisions
- Mentoring and coaching team members to enhance their skills and performance
- Collaborating with cross functional teams to ensure seamless execution of advertising campaigns
Director
The Brand Village Limited
05.2015 - 12.2024
- Interacting with direct clients, advertising agencies and media buyers to solicit for advertisements
- Staying abreast with changes in advertising guidelines, policies across all platforms
- Identifying, recommending, and executing suitable advertising and promotional strategies for different clienteles
- Communicating regularly with customers and management to discuss about advertising project progress, status and issues if any
- Monitoring and analyzing campaign performance, making data-driven changes to optimize results
- Collaborating with the sales, production and operations team to align advertising goals with overall business goals
- Examining ad performance to identify actionable insights and current trends
- Creating compelling ad copy, artworks and visuals that resonate with the target audience and align with brand messaging
- Conducting research, monitor campaign performance and optimize bids and budgets
- Analyzing campaign performance and provide insights and recommendations for improvement
- Giving feedback on strategies based on data analysis to enhance campaign
- Staying updated on industry trends and emerging technologies to implement advertising strategies
Head of Marketing
Adsite Limited
03.2014 - 03.2015
- Identifying advertising needs with skilled analysis of current strategies and market gaps
- Researching consumer opinions and marketing strategies in collaboration with statisticians, pollsters and marketing team members
- Setting target for cost per lead and key metrics for brand-awareness to be achieved and meet this target
- Analyzing performance of marketing activities and identified drivers of each activity's ability to meet the desired targets
- Developing, establishing and maintaining marketing strategies that articulate our product offering, key benefits and messages for use by sales and marketing in order to meet organizational objectives
- Creating compelling marketing campaigns in order to drive campaign management for client acquisition programs across multiple channels
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines to help create effective strategies
- Identifying and developing new sales strategies for the overall revenue growth of the business
Account Manager
Magnate Ventures Limited
01.2010 - 02.2014
- Identifying marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
- Optimizing account sales operations through consultative selling, recommending products based on client needs, and promoting compelling business opportunities
- Performing market analysis to identify consumer behavior, industry trends, and competitor performance, thus developing a successful pipeline based on performance-based sales strategies
- Maintaining high client satisfaction rates through addressing customer complaints accounting, billing, and service delivery inquiries, reviewing client feedback, and ensuring customer-friendly service delivery
- Collaborating with internal departments in the organization in order to meet the needs of all clients as per the stipulated timelines
- Overseeing the implementation of advertising campaigns and giving clients updates on the same
- Liaising with advertising agencies to develop and implement advertising campaigns to increase brand awareness, lead generation, and engagement per budget restrictions
- Keeping up to date records for each client and being the clients advocate in the organization
Shop Attendant-Fresh Produce Section
Uchumi Sarit Hypermarket
04.2008 - 08.2009
- Serving customers
- Handling complains
Education
Bachelor of Arts - Advertising
Daystar University
Diploma - Journalism & PR
Technical University of Kenya
Kenya Certificate of Secondary Education -
Loreto Girls' High School
Skills
- Relationship Building
- Sales
- Management and Leadership
- Campaign Execution
- Negotiation
- Media Buying
- Communication
- Time Management
- Advertising
- Client Needs Assessment
- Leadership
- Collaboration
- Client Relationship Management
Timeline
Head of Sales
A1 Outdoor Limited-Tanzania
01.2025 - Current
Director
The Brand Village Limited
05.2015 - 12.2024
Head of Marketing
Adsite Limited
03.2014 - 03.2015
Account Manager
Magnate Ventures Limited
01.2010 - 02.2014
Shop Attendant-Fresh Produce Section
Uchumi Sarit Hypermarket
04.2008 - 08.2009
Diploma - Journalism & PR
Technical University of Kenya
Bachelor of Arts - Advertising
Daystar University
Kenya Certificate of Secondary Education -
Loreto Girls' High School
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