Eric Mkomoye
Marketing Manager
Dar es Salaam
Summary
Sales and Marketing Manager with over 8 years of experience in the mobile and telecommunications sectors. Specializes in developing and executing innovative marketing campaigns that enhance market share and optimize sales performance. Proven track record in leading cross-functional teams and establishing strong relationships with stakeholders. Expertise in data-driven decision-making and adapting strategies to meet evolving market demands.
Overview
10
10
years of professional experience
Work History
Partner Account Manager
Redington Group
Dar es Salaam, Tanzania
12.2024 - 06.2025
- Cultivated strong relationships with local resellers and distributors to support business growth.
- Ensured adherence to Apple’s sales, marketing, and operational standards among partners.
- Delivered training and resources to enhance partner performance and customer experiences.
- Drove partner sales growth across iPhone, iPad, Mac, and accessories product lines.
- Analyzed sales data and market trends to uncover opportunities and address challenges.
- Reviewed partner performance regularly, implementing corrective actions when necessary.
- Coordinated with regional marketing teams on local initiatives and campaigns.
- Onboarded new channel partners to expand Apple's presence in Tanzania.
Marketing Manager
INFINIX MOBILE LTD
Dar es Salaam, Tanzania
01.2020 - 11.2024
- Planned and executed effective marketing and sales strategies for smartphone launches.
- Developed targeted marketing approaches to elevate brand visibility and engagement levels.
- Oversaw management of social media campaigns, driving audience interaction and reach.
- Coordinated promotional events to showcase products and strengthen customer connections.
- Conducted market analysis to inform strategic product positioning and messaging.
- Built partnerships with influencers to amplify brand presence in the industry.
- Implemented monthly sales strategies aimed at optimizing brand performance.
- Collaborated with internal teams to create impactful sales policies.
Public Relation & Marketing Manager
TECNO Mobile Tanzania
dar es salaam, Tanzania
06.2018 - 01.2020
- Established connections between Infinix Brand and operators Vodacom, Tigo, and Airtel for B2B product introduction.
- Implemented sales promotions via strategic collaborations with Sabasaba and Nanenane events.
- Directed customer-focused campaigns across diverse market models featuring brands such as KFC and high-end hotels.
- Formulated marketing plans in partnership with operator teams to develop tailored devices.
- Initiated partnership projects based on new model introductions and go-to-market strategies.
Marketing Specialist
Tecno mobile Tanzania
dar es salaam , Tanzania
05.2016 - 01.2018
- Handle all the events of the Tecno Mobile.
- Creating and supervising sales promotion of the company.
- Supervise and follow shop visibility standard to achieve market visibility.
- Formulate the company's overall Public Relations strategy.
- Plans the company network marketing plan.
- Supervising and managing creative agency on a different marketing campaign.
- Supervising and managing all the Public relations activities.
- Managing PR team and conducting marketing PR training and guidance to team members and relevant departments.
Sales Manager
SMILE COMMUNICATION
Dar es Salaam
02.2015 - 03.2016
- Sales territory manager.
- Create sales strategy to sale smile communication bundle and mi-fi.
- Territory reports.
- Grow smile communication market share by registering new subscribers per target set.
Tv and Radio Presenter/Producer
SAUT Media
Mwanza
02.2015 - 02.2016
- Produce documentaries for TV and SAUT Media, and for other media upon special request.
- Prepare the content and lead the presentation for the special English program at SAUT FM.
- Prepare and produce news stories to be read during the news hour.
- Playing a role in reporting news stories on key events, such as general elections.
- Facilitating the connection and training of journalists in digital journalism practices.
Camera Operator
BIDII MULTMEDIA
Mwanza
04.2014 - 01.2015
- Worked as a camera person for SAUT TV producing documentaries, talk show, interviews, short movies and live coverage of different events.
- Worked as director of photography for SAUT TV.
- Worked as SAUT TV presenter for Mtumbwini program.
- Worked as English radio presenter for radio SAUT fm in a program called lets point out.
- Worked as radio SAUT FM BlogSpot photographer.
Research Supervisor
SYNOVATE Tanzania LTD.
Mbeya, Tanzania
01.2013 - 12.2013
- Supervised data collection from field, ensuring adherence to methodologies and standards.
- Allocated and supervised field interviewers in data gathering processes.
- Analyzed data from field and delivered processed results to clients.
- Developed study designs and maintained project timelines for efficient execution.
- Collaborated with clients to clarify objectives and refine research scope.
- Facilitated workshops to educate team members on research methodologies.
Education
Bachelor of Arts - Mass Communication
St. Augustine University of Tanzania
Tanzania 01.2015
Certificate - Journalism and Mass Communication
St. Augustine University of Tanzania
01.2011
Skills
- Self-driven motivation
- Sales leadership and promotion
- Event planning and coordination
- Public relations management
- Effective time management
- Analytical problem solving
- Customer service excellence
- Collaborative teamwork across functions
- Critical analysis skills
- Creative thinking and solutions
- Strategic marketing initiatives
- Leadership capabilities and decision-making skills
- Market research and strategic development
- Adaptability in dynamic environments
- Expertise in management practices
- Partnership development strategies
- Brand strategy oversight
References
References available upon request.
Languages
Swahili
Native language
English
Intermediate (B1)
B1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Football
Timeline
Partner Account Manager
Redington Group
12.2024 - 06.2025
Marketing Manager
INFINIX MOBILE LTD
01.2020 - 11.2024
Public Relation & Marketing Manager
TECNO Mobile Tanzania
06.2018 - 01.2020
Marketing Specialist
Tecno mobile Tanzania
05.2016 - 01.2018
Sales Manager
SMILE COMMUNICATION
02.2015 - 03.2016
Tv and Radio Presenter/Producer
SAUT Media
02.2015 - 02.2016
Camera Operator
BIDII MULTMEDIA
04.2014 - 01.2015
Research Supervisor
SYNOVATE Tanzania LTD.
01.2013 - 12.2013
Bachelor of Arts - Mass Communication
St. Augustine University of Tanzania
Certificate - Journalism and Mass Communication
St. Augustine University of Tanzania
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