Eric Daniels
Dar es salaam
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies, create engaging social posts across social platforms, campaign management and analysis, with vast knowledge in Search Engine Optimization (SEO). Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media & SEO Specialist
Innove Marketing
Dar Es Salaam
01.2019 - Current
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Executed all digital marketing initiatives, including digital marketing strategy, SEO and SEM and social media content.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Provided weekly updates on digital marketing campaigns to client, discussing strategic initiatives and methods for improvement.
- Monitored and optimized advertising over 10 campaigns using Google, Facebook and Instagram .
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Created social media content with consistent content and tone.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Managed customer digital marketing strategies to meet client goals and objectives
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness by 30%.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
Search Engine Marketing Consultants
Alpha Records
Dar Es Salaam
10.2019 - 10.2020
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Helped client develop website portals and social media pages to promote businesses.
- As Search Engine Marketing Specialist, Built, implemented and updated effective SEO strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Created content strategies for digital media.
- Maintained continuous check on Click through rate, Local Visibility and Bounce rate metrics, optimizing and enhancing campaigns based on current trend data.
- Developed paid client ads for use on diverse search engine platforms, achieving average of 50 website subscription per ad.
- Managed to convert clicks and views into real customers, by increasing conversion rate from 5% to 60% per search campaign.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Social Media Marketing Specialist
Ricco Holdings
Dar Es Salaam
06.2016 - 10.2019
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Developed and Managed social media accounts for 3 clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Managed to increase social media page followers from 100 to over 8k followers, with daily orders on products and services.
- Wrote and published compelling copywrite campaigns, using story telling technics to capture audience interests.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Developed marketing content such as posts, promotional materials and advertisements for social media.
- Crafted unique materials including content and online fliers, which drew in new clientele, enabling clients and products to reach younger markets.
- Created social media content with consistent content and tone.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Monitored return on investment of online and social media marketing efforts.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Integrated client Social media account with online shopping website, allowing social media customers to purchase products without leaving platform.
- Evaluated monthly performance statistics and used data to inform future strategies.
Education
IMBA - Digital Marketing Specialist
University of Illinois At Urbana-Champaign
United States 2021
Specialization - Fundamental in Digital Marketing
Google Digital Garage
United States 2021
BBA - International Business Management And Marketing
Stamford International University
Bangkok11.2010
Skills
- Storytelling skills
- Marketing Automation Skills
- Data Analytics & Critical thinking
- Keyword research & optimization
- Market Analytical Skills
- Social Media Campaign Management
- Search engine optimization skills
- Creative Copywriting skills
- Creative Content Creation
- Project Management Skills
- Presentation Skills
- Online store management
- Ad development
- Shopify, WordPress Expert
Certification
- Fundamental of Digital Marketing, Google - No Expire Date
- Introduction to Search Engine Optimization - Coursera - Credential ID W5DEWW75FNUY
- Digital Marketing Analytics - Coursera- Credential ID 87VUPG6AV5H5
Languages
Swahili
Native language
English
Proficient
C2
Timeline
Search Engine Marketing Consultants
Alpha Records
10.2019 - 10.2020
Social Media & SEO Specialist
Innove Marketing
01.2019 - Current
Social Media Marketing Specialist
Ricco Holdings
06.2016 - 10.2019
IMBA - Digital Marketing Specialist
University of Illinois At Urbana-Champaign
Specialization - Fundamental in Digital Marketing
Google Digital Garage
BBA - International Business Management And Marketing
Stamford International University
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