Elna Elvaison Maro
Dar Es Salaam,Tanzania
Summary
Multifaceted individual, with a rich background in humanitarian and hospital contexts across different countries, which makes for great exposure and great adaptability skills.
As well as immersion in the technology and innovation sector of things, whilst heading the backend of the application for statistical analysis and product upload and margin implementation. As well, as the physical front end via Marketing, PR & Customer Relations.
Moreover, invested in the Transport & Supply sector as well, with heading the Marketing & Branding Department. Where I successfully generated new leads, reached untapped marketing potential, generated new marketing tools, leveraged fruitful partnership and improved customer experience.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
Work History
Marketing & Branding Manager
Harlos Containers
Dar Es Salaam
02.2024 - 08.2024
- Headed the Marketing & Branding Department of Harlos Containers
- Generated over 300 new leads.
- Generated over TZS 150 million via sales for company
- Diversification of leads generating from new industries for the company, such as Tourism & Hospitality, Automotive, Trade & Investment. Provided statistical research to show there is potential investment from this industries which generated a substantial amount of revenue.
- Direct marketing to target demographic, as well as new untapped markets via email outreach, cold calls, social media marketing, in-person presentations
- Participated in tradeshows and exhibitions for organic marketing of the company, as well as network building. i.e Saba Saba, Afro Agri Food Forum etc
- Social media management of all social media platforms
- Leverage partnerships with Puma Energy Tanzania and Selecom Tanzania for better customer experience via fuel coupon program: drafted, tabled, presented, headed and executed by myself.
- Creation of marketing tools such as product manuals, promotional banners,
- Creation of operational & live website: pictures, text, content from scratch as a marketing and brand credibility tool.
- Improve overall customer experience via implementation of customer feedback box in the office to identify and highlights areas of strength and improvement.
- First in line of collecting customer feedback, addressing inquiries and any customer concerns as well and addressing it with relevant staff personnel and seek resolution.
- Kept up-to-date with headlines regarding the transport and logistics industry, as well as tender portals who have a host of our target demographic.
Business Development & Marketing Manager & PR
Buibui Technologies
Dar Es Salaam
03.2023 - 02.2024
- Headed the Marketing Department for an upcoming e-commerce application called ‘Agiza Africa’, developed by Buibui Techonologies.
- Leveraged over 3000+ regional customers.
- Leveraged over 500 vendors.
- Cultivated fruitful partnerships with Tecno, Infinix, Oraimo to have their official products listed on the application.
- Product scaling, calculation and implementation of profit margin and commission for company’s profit, per every purchase of a product.
- First-in-line tl respond to customer concerns and queries, should they arise.
- Social media manager for all social platforms for company visibility, brand broadcasting via content creation, company material preparation.
- Brand ambassador sourcing, selection and management of their schedule and content preparation for social media
Community Development Worker
Umoja Tanzania Incorporated
Arusha, Tanzania
06.2022 - 12.2022
- Developed short- and long term community development strategies to draw businesses and consumers to rural areas.
- Conducted online and in person research to identify community development opportunities.
- Took active role in patient and family planning process, detailing instructions and responding appropriately and effectively to questions and concerns.
- Gathered opinions and support from grass-roots supporters to solidify group position.
- Built partnerships with related organizations to develop support and gain greater attention for important issues.
Monitoring and Evaluation & Operations Intern
The Foundation For Tomorrow
Arusha, Tanzania
04.2021 - 06.2022
- Engaging with both the Teach Training Department and the Scholarship Department, to work closely with the community through different endevanours.
- These include an exhaustive list of: Scholar identification, School identification for scholars,
- Record keeping and Impact credibility reporting for 'The Lunch Project' under the Thrive Global Impact Organization
- Planning and Hosting the organization's and Arusha community's first ever Teachers' convention.
- As well as an acting M&E assistant for both programs
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
Psychologist Trainee
Tanzania Psychological Association
, Tanzania
02.2021 - 08.2021
- Undertook virtual meetings with a large pool of clients diagnosed withvarying mental health disorders
- Conducted practitioner counseling sessions for general well-being, CBTsessions for addiction disorders, Narrative therapy sessions addressingtrauma; among many other qualitative structured interviews.
Intern
Mount Meru Referral Hospital
, Tanzania
01.2019 - 01.2020
- I am privileged to interact with the mental health department at thehospital on 2 different occasions
- I was privy to an array of differentclients such children, teenagers and adults who all exhibited a widearray of different mental health disorder
- I was granted the privilege tointervene in certain session and provide my own observationalfeedback.
Marketing and Research Intern
Prostate Cancer Canada
Toronto, Ontario
01.2017 - 12.2017
- I was exposed to the research side of things with helping out with datacollection, statistical analysis and provide outcome documents for thecompany
- I also worked on the marketing side of things for their annualfundraising activity.
Program Coordinator
Hey Black Girl Canada
Toronto, Canada
08.2021
- In progress
- Co-founder and fully contracted staff working under a Canadian found,
- Toronto-based NGO
- The objective of the NGO is aimed at promoting thesocial, economic, emotional and mental welfare of Black women, all overthe GTA area
- This is conducted through workshop, virtual sessions,outreach program
- My role is to work in conjunction with all our volunteers by guiding andcoordinating their tasks and keeping track of their progress and ensuretheir journey is one that ends in fulfillment.
Education
Certificate - Resource Management And Mobilization
MS-TCDC: Danish Centre
Arusha11.2022
Certificate - Monitoring And Evaluation
MS-TCDC - Danish Centre
Arusha, Tanzania11.2022
MSc - Public And Occupational Health
Toronto Metropolitan University
Toronto, Canada06.2022
Bachelor of Arts - Psychology
York University
Toronto, Canada, Canada12.2019
A-levels -
Peponi School Nairobi
Kenya06.2014
O-levels -
St. Constatine's International School
Tanzania, ArushaSkills
- Brand management
- Partnership cultivation
- Customer relations management
- Budget and resourceful efficiency
- Orangic, social media, email and telemarketing
- Leads Generation
- Market Analysis
- Competitor Analysis
- Sales Promotion
- Customer rentention
- Product positioning
- Brand Messaging
Additional Information
References:
The Foundation For Tomorrow:
Noah Kayanda: Teacher Training Manager
+255 753 661 770
noah@thefoundationfortomorrow.org
Thabisani Ncube: Country Director
+255 65 371 9473
thabisani@thefoundationfortomorrow.org
Umoja Tanzania Incorporated:
Michael Gombe: Fikia Program Coordinator
+255 767 132 507
fikiavijana@gmail.com
Hilda Lema: Country Director
+255 752 534 102
hilda@umojatanzania.org
Harlos Containers:
HR & Admin:
Zakia Abdallah
zakia@harloscontainers.com
0767 222 076
General Manager:
Loserian Losai
loserian@harloscontainers.com
0767 444 267
Languages
English
Proficient
C2
Kiswahili
Beginner
A1
French
Upper Intermediate
B2
Arabic
Elementary
A2
Timeline
Marketing & Branding Manager
Harlos Containers
02.2024 - 08.2024
Business Development & Marketing Manager & PR
Buibui Technologies
03.2023 - 02.2024
Community Development Worker
Umoja Tanzania Incorporated
06.2022 - 12.2022
Program Coordinator
Hey Black Girl Canada
08.2021
Monitoring and Evaluation & Operations Intern
The Foundation For Tomorrow
04.2021 - 06.2022
Psychologist Trainee
Tanzania Psychological Association
02.2021 - 08.2021
Intern
Mount Meru Referral Hospital
01.2019 - 01.2020
Marketing and Research Intern
Prostate Cancer Canada
01.2017 - 12.2017
Certificate - Resource Management And Mobilization
MS-TCDC: Danish Centre
Certificate - Monitoring And Evaluation
MS-TCDC - Danish Centre
MSc - Public And Occupational Health
Toronto Metropolitan University
Bachelor of Arts - Psychology
York University
A-levels -
Peponi School Nairobi
O-levels -
St. Constatine's International School