Edith Ngugi
NAIROBI
Summary
Passionate Social Media Strategist and Digital Advocate with a strong record of creating engaging, multi-platform campaigns for mission-driven organizations. Skilled in content design, SEO, and analytics to raise awareness, boost audience engagement, and support educational causes. Adept at using technology and storytelling to inspire, inform, and drive positive change.
Overview
2
2
years of professional experience
Work History
Virtual Assistant & Social Media Strategist (Part-Time)
RennyServe
07.2025 - Current
- Deliver remote administrative support: scheduling, email handling, and client communications
- Develop and execute client-specific social media strategies to boost engagement and reach
- Create editorial calendars to align campaigns with awareness goals and fundraising initiatives
- Design promotional visuals (flyers, infographics, short videos) to support community outreach
- Track engagement metrics to identify top-performing posts and optimize future campaigns
- Maintain organized digital workflows and support project coordination
- Increased client engagement by 35% through targeted content and consistent posting schedules
Mentor, Program Lead & Website Developer
Greybridge Virtual Hub
01.2023 - Current
- Mentored 50+ aspiring freelancers in virtual assistance, social media strategy, and SEO writing
- Designed and led training programs with personalized career guidance
- Created and promoted digital resources focused on the VA niche and online branding
- Developed and maintained the Greybridge website for optimal UX and engagement
- Built a personal brand offering virtual assistant services and digital marketing expertise
- Published SEO-rich blog content on productivity, freelancing, and brand growth
- Promoted digital products and services through strategic content and engagement
- Managed multi-platform presence across Facebook, Instagram, TikTok, LinkedIn, and Pinterest
- Increased blog readership by 60% and boosted product conversions via multi-platform campaigns
Content Contributor (One-Time Project)
Markus Writing
12.2024 - 08.2025
- Contributed to a special Christmas edition showcasing Kenyan culture and traditions
- Created culturally authentic narratives with supporting visuals to deepen audience connection
- Ensured originality, cultural accuracy, and emotional resonance for a global audience
Education
Social Media Marketing & SEO Fundamentals
HubSpot Academy
06.2025
Working As A Virtual Assistant
Alison
03.2025
Skills
- Social Media Management & Analytics
- Inbound Marketing & Lead Generation
- SEO & Digital Visibility
- Content Strategy & Creation
- Project Coordination & Workflow Management
Timeline
Virtual Assistant & Social Media Strategist (Part-Time)
RennyServe
07.2025 - Current
Content Contributor (One-Time Project)
Markus Writing
12.2024 - 08.2025
Mentor, Program Lead & Website Developer
Greybridge Virtual Hub
01.2023 - Current
Social Media Marketing & SEO Fundamentals
HubSpot Academy
Working As A Virtual Assistant
Alison
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