DOREEN MTUKU
Dar Es Salaam
Summary
Innovative Marketing leader with 11+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
PR. and Marketing Officer
KAIRUKI UNIVERSITY
02.2023 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organize events and trade shows to showcase company products and services during higher learning exhibitions in different regions within Tanzania.
- Activate and optimize official social media platforms of the university which were dormant since 2019.
- Recommended and redesigned university website to optimize the use of the website
- Preparing content and designing university newsletter every quarter.
- Periodic design of different marketing materials ie. Fliers, brochures and profiles
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
Act. Head of Marketing and Corporate Relations
TINDWA MEDICAL AND HEALTH SERVICES (TMHS)
04.2022 - 01.2023
- Overseeing and managing all the marketing activities of the Company, i.e., Research, and development, corporate relations and Branding, sales, and marketing
- Preparing and managing the annual plan and budget, with effectiveness to quarter, month, week, and day report preparations and reporting
- Overseeing and managing the marketing activities of the three regions i.e., Dodoma, Mwanza, and Dar es salaam
- Collected business requirements to set active policies and make strategic decisions
- Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices
- In less than 12 months managed to reach 122% target of the new client database, identified 3 new market opportunities within the company base
- Established and created new market channels for SADC countries
- Analyze customer feedback information and provide solutions/recommendations
Business Development Officer
TINDWA MEDICAL AND HEALTH SERVICES (TMHS)
08.2021 - 03.2022
- Reviewed existing key client programs and designed and implemented new programs to expand market share
- Developed and delivered progress reports, proposals, required documentation, and presentations using Microsoft Office
- Traveled throughout assigned territory to call on regular and prospective clients to grow and maintain relationships
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements
- Scheduled and attended 15 appointments per week
- Drove new account acquisition, increasing revenue 40% in 5 months
Sales Account Manager
Suvacor Ltd
10.2020 - 07.2021
- Addressed customer questions and concerns regarding products, prices and availability
- Formulated trusted relationships with key accounts
- Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address latest market developments
- Worked closely with company executives to identify new business partnerships, securing healthcare opportunities
- Managed portfolio of 86+ accounts, generating 130m in revenue per month
- Established 20+ new accounts in only 4 months through successful client development
- Developed and executed annual sales plans and strategies for Dar es salaam territory
- Scheduled average of 20 appointments per week
- Built talented and successful team that increased department sales
Assistance Store Manager
Vodacom Plc |Allied Mobile Communications Ltd
05.2018 - 12.2019
- Assisted in the continuous development of effective store associates to achieve desired sales and results
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity
- Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members
- Checked monthly sales and performance reports to support operational planning and strategic decision-making
- Provided leadership to 11 employees through coaching, feedback, and performance management
- Engaged professionally with Go To Market (GTM) and customers to build rapport and nurture relationships
- Participated in networking events to establish and cement community ties, B2B relationships and industry connections
Senior Sales and Customer Service
Vodacom Ltd |Allied Mobile Communications Ltd
07.2017 - 04.2018
- Assisted customers by answering questions, addressing concerns, and providing current account information
- Traveled to customer locations to resolve on-site issues and promote loyalty
- Met and exceeded performance goals to support long-term company growth and market dominance
- Delivered expert technical support to customers and resolved broad array of issues
- Cross-sold services and products to consistently increase team revenue
- Monitored customer accounts to track outstanding issues and implement new solutions
Shop Manager / Supervisor
Vodacom Plc |Delta Africa Ltd
08.2013 - 06.2017
- Facilitated exceptional sales and performance results by focusing on continuous improvement approaches and capitalizing on emerging market opportunities
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service
- Assisted customer service and sales team, in coordinating activities, updating team members, and managing inquiries for consistent delivery of quality products and services
- Uphold internal standards and productivity goals to meet voice/ data sale, data phones / low-end phones sale and new connections
- Achieved in increasing airtime sales from 65% to 110% through product discount by 1%
- Increased team performance from 40% to 70% through intensive market research of company products and services
Sales and Customer Service Executive
Vodacom Plc |Delta Africa Ltd
11.2012 - 07.2013
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints
- Explained benefits and advantages of different product and service offerings to customers
- Contacted supervisor immediately when issues required escalation to avoid lost revenue
- Answered inquiries to more than 200+ walk-in customers, daily
- Evaluated trends in customer service issues to analyze complaints and identify opportunities for improvement
- Upsold additional products and services enhancing value of previous customer purchases and driving revenue growth
Procurement Officer Trainee
Mbeya Cement Company Ltd
04.2012 - 06.2012
- Stayed up to date on market trends, prices, and vendor options
- Assessed department needs and implemented plans for sourcing supplies
- Applied well-developed communication, interpersonal and collaboration skills to build effective working relationships with vendors and partners
- Developed and executed a long-term supply strategy based on sound cost modeling and supplier assessments
- Sourced and vetted potential suppliers to provide quality goods on consistent schedules
Education
BBA - Business Administration
TUMAINI UNIVERSITY
IRINGA 04.2001 -
Skills
Marketing analytics
Brand building
Client acquisition
Campaign management
Event planning
Timeline
PR. and Marketing Officer
KAIRUKI UNIVERSITY
02.2023 - Current
Act. Head of Marketing and Corporate Relations
TINDWA MEDICAL AND HEALTH SERVICES (TMHS)
04.2022 - 01.2023
Business Development Officer
TINDWA MEDICAL AND HEALTH SERVICES (TMHS)
08.2021 - 03.2022
Sales Account Manager
Suvacor Ltd
10.2020 - 07.2021
Assistance Store Manager
Vodacom Plc |Allied Mobile Communications Ltd
05.2018 - 12.2019
Senior Sales and Customer Service
Vodacom Ltd |Allied Mobile Communications Ltd
07.2017 - 04.2018
Shop Manager / Supervisor
Vodacom Plc |Delta Africa Ltd
08.2013 - 06.2017
Sales and Customer Service Executive
Vodacom Plc |Delta Africa Ltd
11.2012 - 07.2013
Procurement Officer Trainee
Mbeya Cement Company Ltd
04.2012 - 06.2012
BBA - Business Administration
TUMAINI UNIVERSITY
04.2001 -
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