Paulina Patrick Akonaay
Dar es Salaam
Summary
Dynamic marketing and communications professional with over seven years of experience in strategic planning and digital marketing. Demonstrated success in designing impactful campaigns, fostering stakeholder relationships, and leveraging data-driven insights for comprehensive performance analysis. Renowned for exceptional interpersonal and analytical skills that enhance brand visibility, strengthen public perception, and build valuable partnerships. Committed to utilizing innovative strategies to drive brand engagement and amplify market presence.
Overview
7
7
years of professional experience
Work History
Account Manager (Barrick Gold Mine Tanzania)
Manufaa Media
Dar Es Salaam, Tanzania
06.2024 - Current
- Create public relations campaigns, enhancing good company reputations.
- Media buy on behalf of the client for better rates negotiation.
- Government relations on behalf of the client, especially in extending meetings and event invitations to government officials.
- Conduct media monitoring research, and update the clients on the industry trends and political situations that might affect the company.
Part Time-Assistant PR Coordinator
Rotary Club of Dar es salaam, Tanzania
Dar es Salaam
03.2024 - Current
- Company Overview: Humanitarian Organization.
- Manage partners' portfolios.
- Planning and organizing media relations activities.
- Event Coordination.
- Social media management.
Business Development Manager
MANUFAA Media
Dar es Salaam
10.2023 - Current
- Identify business growth opportunities, and develop strategies to increase company sales.
- Initiate project management for new client implementation, and direct new sales initiatives.
- Ideate, implement, and track marketing campaigns that promote the company's services via online channels.
- Contact potential clients to establish business relationships and initial meetings.
- Formulate marketing plans, proposals, and budget.
- Lead in the formulation of brand communications campaigns and media strategy.
- Conduct market research and competitors analysis.
- Lead in the event preparations and management.
Jali Project Manager - Internship
Tai - Storytelling for Social Change
Dar es Salaam
03.2022 - 03.2023
- Explore and deliver high-quality 3D animation for the Jali project.
- Working with a creative team, designers, researchers, and other program managers to create a holistic film for African communities.
Brand and Communications Manager
TRANSSNET MEDIA Limited – Vskit APP
Dar es Salaam
04.2019 - 02.2022
- To manage local team, projects and resources as per company’s guidelines
- To plan and execute community initiatives, programs and events for Brand awareness
- To identify and enrol potential talents for content creation for Vskit App Brand awareness
- To establish and maintain relationships with local Brands for strategic marketing partnerships
Communications Intern
Brighter Monday and Zoom Tanzania
Dar es Salaam
03.2018 - 11.2018
- To write communications contents, blog posts, articles and press release
- To follow up and manage press relations
- To assist in event planning and public relations activities
- To manage digital communications channels, social media and emails
Education
Certificate - Digital Marketing with AI
Digital Regenesys
01-2025
Post Graduate Diploma - insurance and risk management
Institute of Finance Management
01.2018
Bachelor’s Degree - Arts in Public relations and Marketing
St Augustine University of Tanzania
01.2014
High School Diploma -
St Anthony’s Secondary School
01.2011
Skills
- Excellent oral and written communication skills
- AI-Driven Digital Marketing skills
- Campaigns, proposals, and formulations skills
- Marketing research and analysis skill
- Negotiation skills
- Digital advertisement
- Microsoft package
- Analytical skills
- Interpersonal skills
- Graphic design
- Social media management skills
References
- Fredy Mwanjala ,Fredy.mwanjala@trc.co.tz ,0713 263905 Head of Public Relations TRC
- James Sentimea, james.sentimea@transsnet.com, 255 658 223252,Head of Human Resource, Transsnet Media Limited,
- Chimwemwe Chikwana , chimwemwe.chikwana@manufaamedia.co.tz, General manager, Manufaa Media Limited
Timeline
Account Manager (Barrick Gold Mine Tanzania)
Manufaa Media
06.2024 - Current
Part Time-Assistant PR Coordinator
Rotary Club of Dar es salaam, Tanzania
03.2024 - Current
Business Development Manager
MANUFAA Media
10.2023 - Current
Jali Project Manager - Internship
Tai - Storytelling for Social Change
03.2022 - 03.2023
Brand and Communications Manager
TRANSSNET MEDIA Limited – Vskit APP
04.2019 - 02.2022
Communications Intern
Brighter Monday and Zoom Tanzania
03.2018 - 11.2018
Certificate - Digital Marketing with AI
Digital Regenesys
Post Graduate Diploma - insurance and risk management
Institute of Finance Management
Bachelor’s Degree - Arts in Public relations and Marketing
St Augustine University of Tanzania
High School Diploma -
St Anthony’s Secondary School
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