CYNTHIA MAXIMILLIAN LYIMO
Tanzania
Summary
Marketing and Creative professional successful in campaign development and program management. Forward-thinking and analytical in tracking markets and optimizing strategies for best results. Excels at partnering cross-functionally to generate outstanding results. With an experience of over 15years with record of success in enabling strong revenue growth through end-to-end communication. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers.
Overview
19
19
years of professional experience
Work history
Marketing Creative Copywriter
NMB Bank Plc
01.2016 - Current
Creative Executive
Clouds Media Group
05.2010 - 07.2015
- Identified new business opportunities and negotiated contracts for new client acquisitions.
- Identified creative growth opportunities and developed pitch presentations for new and existing clients.
- Managed bespoke campaigns aligned with clients' creative vision.
- Negotiated with clients contracts to support cost-effective services and optimal ROI.
- Managed department expenditures and enforced budget adherence to reduce overages.
- Negotiated contracts and services to best meet project budget requirements.
TV/Radio Presenter & Producer
East Africa Television & Radio
11.2007 - 11.2009
- Liaised with listeners on social media and increasing engagement with the media.
- Presented live on-air and prerecorded advertisements per show.
- Developed and implemented message interactive segments to encourage listener participation.
- Created program contents for each day of the week {Monday to Friday).
- Cultivated positive guest relations by managing information and speedy before and during the program.
Public Relations Officer
Arusha Non, ANGONET
06.2006 - 10.2006
- Conducted video interviews, shot videos of event coverage and edited to create professional video projects.
- Conferred with managers to identify trends and adapt PR strategies to stay relevant.
- Collaborated with marketing team to create innovative strategies for optimized campaign results.
- Supervised marketing content production and consistently met campaign targets.
- Developed holistic strategies across earned and owned channels.
- Undertook research for and presented new business proposals to the committee.
- Crafted press releases for distribution to targeted media.
- Monitored social media and press coverage for quality and messaging.
Radio Presenter
Kiss FM Radio, Sahara Communications
11.2004 - 01.2006
- Expertly operated panel equipment for seamless segment transitions.
- Answered multiple live on-air calls from listeners during the show.
- Set and reviewed daily playlists of songs, maintaining on-trend music selections to engage listeners.
- Created daily program content and rehearsal before the show.
- Increased cumulative audience by 70% over the years.
Education
Bachelor of Arts - Mass Communications
St. Augustine University of Tanzania
Principles of Digital Copywriting - undefined
Chartered Institute of Marketing
Powerful Internal Communications - undefined
Chartered Institute of Marketing
Effective Media Selling Skills - undefined
Institute of Management and Entrepreneurship Development
Building Supervising Skills and Team Leadership Skills Workshop - undefined
Erolink
undefined
Skills
- Conversant Public Relations & Advertising, Media & Information professional with a comprehensive 15 years’ experience shared in various fields including media and banking
- Demonstrated ability to work with and mobilize communities to implement development and communication projects
- Proven ability to report on variety of socio-political and community communications issues and outstanding team player
- Expert Copywriting skills- turning information into creative & useful copy that can sell products/services or inform consumers
- Exceptionally organized & talented at developing content for sales & marketing purposes
- Motivated achiever who guides organization in applying technology in diverse inter-disciplinary developments and create project deliverables in timely manner
- Excellent analytical and translation skills, with fluency (spoken & written) in English and Swahili
Interests
Special Interests & Hobbies:
, Media, Public Relations & Communications, Creative Writing, Entertainment, Literature, Sports, Travel & Geopolitics.
Languages
English
Fluent
Timeline
Marketing Creative Copywriter
NMB Bank Plc
01.2016 - Current
Creative Executive
Clouds Media Group
05.2010 - 07.2015
TV/Radio Presenter & Producer
East Africa Television & Radio
11.2007 - 11.2009
Public Relations Officer
Arusha Non, ANGONET
06.2006 - 10.2006
Radio Presenter
Kiss FM Radio, Sahara Communications
11.2004 - 01.2006
Bachelor of Arts - Mass Communications
St. Augustine University of Tanzania
Principles of Digital Copywriting - undefined
Chartered Institute of Marketing
Powerful Internal Communications - undefined
Chartered Institute of Marketing
Effective Media Selling Skills - undefined
Institute of Management and Entrepreneurship Development
Building Supervising Skills and Team Leadership Skills Workshop - undefined
Erolink
undefined
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