CLYDE MUNAI MUNGUI

• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth
• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
• Understand the requirements of existing customers to ensure their needs are being met
• Act to acquire new customers and manage client relationships (new and existing)
• Build and maintain profitable partnerships with key stakeholders
• Monitor performance of commercial activities using key metrics and prepare reports for senior executive
• Assist in setting financial targets and budget development and monitoring
• overall sales strategy, channel management, staff development, and revenue generation for the business.
• Plans and directs all activities to enhance competitive position.
• Gives work direction, resolves problems, and coordinates activities of department with related activities of other departments to assure efficiency and economy.
• Provides strategic leadership for commercial activities while focusing on the long-term interests of the business.
• Collaborate with the human resources for the development of efficient sales team
• Developing and implementing Route to Market policies across different trade channels
• Evaluate and provide analysis for new products and market opportunities

• Building solid relationships with customers, vendors, and distributors, as well as sales and marketing teams
• Developing in-depth knowledge of company offerings to identify profitable business opportunities
• Directing marketing efforts by presenting market research to marketing directors and suggesting strategies to expand market research
• Assessing marketing and sales as well as supplier and vendor operations and recommending improvements as needed
• Preparing all documentation required for requests for proposals (RFPs)
• Researching emerging trends and recommending new company offerings to satisfy customers’ needs
• Developing and managing strategic partnerships to grow business
• Presenting business or marketing opportunities to company executives and management
• Selecting automation software and software platforms that best meet company needs
• Work closely with executives and operations specialists to improve operations planning and overall efficiency
• Coordinate activities between sales and marketing teams to introduce new campaigns and make decisions that drive sales growth
• Make presentations to company executives and management teams to highlight business or marketing opportunities or to present the results of new strategies
• Identify areas where the business can increase its footprint

• Dubai, Sourcing for franchising distribution model in Sub-Sahara Africa
• Web: www.maaza.com 2
• Dabur Dubai (UAE) focusing on Digital Marketing in Kenya
• Web: www.dabur.com 3
• FMCG EXPORT EXPERT in UK-Regional Manager Africa focusing on Distribution depth & width
• Web: www.fmcgexportexperts.com 4
• One Water Ethiopia, Producing bottled water & beverage juice on Corporates & brand identity- https://onewateret.com/ 5 Abbahawa coffee Ethiopia, on Corporate & brand identity -https://www.abbahawacoffee.com/ 6
• Other IT Cloud & Fintech Companies

• United State of America (USA) with business into: Food & Beverage Ingredients/Concentrates & various flavours Juices
• Grew the business from 0 customer to 6 Licensees/Franchisees within 2 years
• Increased turnover from $0 million to $800,000 within 2 years on a brand name Tampico
• Responsible for creating and leading strategies for the company’s business in Eastern & Southern Africa with a focus on accelerating volume growth and market share through the creation and implementation of sales and marketing initiatives
• Directly manages relationships with Board of Directors, CEO’s, General Managers and Brand Managers of bottlers, licensees including their distributors, Wholesalers, Key accounts operating in the assigned region and reporting to Director in charge of Middle East & Africa (MEA)
• Delivered global sales and marketing initiatives including securing launch services backlog, forecasting, business development, product development, customer relationships and more
• Initiated, developed, and executed a successful global strategic marketing and sales plan on Route to Markets.

• A Marketing, Consultancy & Advertising Agency
• Led sales team to overachieving on target in FY 2013/14
• Target $ 50,000, achieved $ 400,000
• Personally contributed $200,000 in revenue in FY 2013/14
• Planning and Administration - Coordinates annual business planning process; provides strategic guidance by studying technology, market, and financial opportunities; presents assumptions; recommends objectives and/or strategies
• Provide leadership and vision to the organization by assisting the directors and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans
• People Management - Increases management's effectiveness by recruiting, orienting, training, coaching, and disciplining managers; communicates values, strategies, and objectives; assigns accountabilities; plans, monitors, and appraises job results; develops incentives; nurtures a climate of sharing information and opinions; identifies professional development opportunities
• Marketing and PR - Builds company image by collaborating with customers, government, community organizations, and employees; enforces ethical business practices
• Organize the availability of company members for media/PR events as necessary
• Financial Management - Implements corporate strategy and appropriate operational management systems; accomplishes objectives by establishing performance plans, budgets etc
• Target Industries- FMCG, FMCD, Bank, Automobile, Insurance, Government, Institutions & all other sectors
• Head of Sales & Marketing at Highland Mineral Water Company, a top company into: Premium bottled Water, various flavours juices, carbonated drinks & beverages among others.

• Led sales team to overachieving on target in FY 2012/13
• Target Ksh 80m Monthly, achieved Ksh 120m Plus Monthly
• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
• Develops and manages sales/marketing operating budgets
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
• Monitors competitor products, sales and marketing activities
• Establishes and maintains relationships with industry influencers and key strategic partners
• Guides preparation of marketing activity reports and presents to executive management
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
• Directs sales forecasting activities and sets performance goals accordingly
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals
• Represents company at trade association meetings to promote product
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
• Coordinates liaison between sales department and other sales related units
• Analyzes and controls expenditures of division to conform to budgetary requirements
• Assists other departments within organization to prepare manuals and technical publications
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
• Head of Sales & Marketing at African Cotton Industries, a leading Sanitary pads, Clinical cotton wool, Tissue papers, Serviettes, Paper toilet cover, Ear pads, Baby care brands etc.

· Manage and lead sales team Nationally, multiple branches

· Manage Sales to Corporates, Online and other channels

· Develop and implement sales and marketing strategy with Directors and other stakeholders

· Increase customers and key accounts re New Business Development focus.

· Budgeting, Sales and Progress Reporting

· Business Review Process

· Assist to Develop, implement and achieve the National, Regional monthly and annual sales objectives in accordance with the overall strategic plan.

· Ensure profitable growth of the customer base by offering competitive advantage, innovation and impeccable service

· Identify and deliver new business opportunities.

· Understand the customer’s business, strategy and operations and the role of the products.

· Define an account strategy for each key account and general customer.

· Maintain strong and regular relationships with customer contacts.

· Manage all aspects of supply and demand with the allocated accounts

· Identify new sales opportunities outside of the existing customer base.

· Be the primary contact for customers to ensure satisfaction.

· Develop the Team and ensure conducting of regular Business Reviews with key customers

· Develop a brand led, consumer focused business with a clear and consistent marketing and sales plan.

· Define and build the appropriate marketing and sales organizations for the Company’s current and target markets, including development of brand/product management roles to champion key brands.

· Lead strategic planning, including corporate positioning, market and competitive analysis, customer segment selection and penetration . . . plans, and related product positioning.

· Oversee marketing communications including brand development, public relations, and advertising.

· Oversee product management for existing and new products including market research, product pricing and product lifecycle management, and interfacing with production.

· Lead the development of all new product lines and enhancement of existing product lines.

· Coordinate with Sales, Marketing, Distribution and Production teams to develop and manage the Company’s entire commercial budget, including setting annual sales and profitability targets.

· Manage and incentives sales force to meet annual sales and profitability targets.

· Coordinate with Head of International to build appropriate Sales and Marketing teams, set sales and profitability and incentive targets for export business.

· Oversee market research and two-way customer communication to better understand product perception, product applicability, marketing effectiveness and brand innovation/product extension opportunities

• Develop a brand led, consumer focused business with a clear and consistent marketing and sales plan
• Developing Business Plans for Kenya
• Achievement of the Countries Business plans
• Develop and manager Distributors in Kenya
• Cost management in Kenya
• Identify Kenya Business development opportunities
• Implement the Kenya business plans Present quarterly business review based on in market performance
• Responsible for the achievement of the country business plan
• Identify market & Customer business opportunities Implement the below the line resources allocated to achieve the Business Plan
• Drive promotional strategies with key customers
• Key Account Sales in Charge at Bidco Africa Group into: cooking oil, cooking fats, Bar soaps, Bath soaps, various Juices, Carbonated drinks, noodles, margarine among others products.

· Achieve monthly and annual sales target set by the company in Key Accounts.

· Ensure proper range stocking of all distributors and retail outlets in Key Accounts.

· Aggressive prospecting and conversion of new Key/ Corporate outlets.

· Participation in sales planning and effective implementation.

· General supervision at the territorial level cum maintaining corporate client base.

· Preparation for lucid and comprehensive periodic report for management on regional operations.

· Training and development of distributorship.

· Organizing and supervising Merchandising/Promotion Representatives in the trade.

• Achieve monthly and annual sales target set by the company in depots
• Ensure proper range stocking of all distributors and retail outlets
• Aggressive prospecting and conversion of new Key/ Corporate outlets
• Participation in sales planning and effective implementation
• General supervision at the territorial level cum maintaining corporate client base
• Preparation for lucid and comprehensive periodic report for management on regional operations
• Training and development of distributorship.