Charles C Towo
Dar es Salaam,Dar es Salaam Region
Summary
Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities. I am also a Marketing professional with success in campaign development and programme management. Forward-thinking and analytical in tracking markets and optimising strategies for best results. Excels at partnering cross-functionally to generate outstanding results.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
Work history
Business development manager
Equity Aviation Services Tanzania Limited
Dar es Salaam
02.2023 - Current
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Identified opportunities to drive business growth, diversification and expansion.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Developed marketing plans to support department strategies.
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Analysed sales reports to identify trends and update strategies.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Consistently exceeded revenue targets through new account development.
- Customized promotional strategies to meet needs of different clients, products and services.
- Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities.
- Coached team to build client relationships and exceed sales targets.
- Influenced key decision-making and established trust with stakeholders.
- Optimised sales methods to best engage, acquire and retain customers.
- Supported front-line sales teams with well-coordinated administrative operations.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Identified different areas to evaluate potential impact of new research findings for maximum ROI.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Introduced new technologies into team workflows to boost output efficiency and accuracy.
- Managed team of 10 staff, driving performance with motivational strategies to exceed sales targets.
- Drew on understanding of key markets to push development of business strategies.
- Designed strategies to contribute and enhance seamless workflows across different teams and departments.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Grew annual revenue by 70% with targeted sales and marketing strategy.
- Predicted possible positive and negative effects of proposed business developments to guide strategy development.
- Oversaw record-keeping for company's long-term planning, ensuring accuracy, accessibility and security.
- Used multi-source data to determine sales and delivery terms for products and services.
- Closed complex, lucrative deals with new customers using strategic sales and negotiation tactics.
- Drafted fully-fledged proposals to recommend senior management on different courses of action.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of our ground handling services.
- Formulated actionable plans to leverage insightful data on latest customer demographics.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Allocated teams, materials and calendar space for individual projects.
- Maintained ownership of direct sales pipeline, sourcing and developing new business opportunities to drive sales.
Marketing & Sales Manager
German Furnitures Limited-NOLTE
05.2021
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
- Identified and qualified new sales prospects to continually meet targets.
- Achieved exceptional client satisfaction feedback and ratings.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Carried out sales visits to current and prospective customers.
- Analysed sales reports to identify trends and update strategies.
- Analysed sales to identify top-performing products.
- Optimised sales methods to best engage, acquire and retain customers.
- Produced regular reports with in-depth detail of sales performance.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Generated company growth through market expansion and sales.
- Collected customer and market feedback and reported information to company leadership.
Business Development Manager
ACCA
11.2016 - 04.2021
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Identified opportunities to drive business growth, diversification and expansion.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Developed marketing plans to support department strategies.
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Consistently exceeded revenue targets through new account development.
- Customized promotional strategies to meet needs of different clients, products and services.
- Coached team to build client relationships and exceed sales targets.
- Influenced key decision-making and established trust with stakeholders.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Identified different areas to evaluate potential impact of new research findings for maximum ROI.
- Drew on understanding of key markets to push development of business strategies.
- Predicted possible positive and negative effects of proposed business developments to guide strategy development.
- Established budgets for programme activities and controlled expenditure to meet targets.
Credit Officer
CRDB Bank Plc
07.2015 - 09.2016
- Met with applicants to collect information about personal histories, current loans and income.
- Documented client applications for personal, business and mortgage loans.
- Educated clients on loan products available to facilitate decision-making, describing complex terms in easy-to-understand language.
- Analysed customer history and financial reports to assess risk and creditworthiness.
Sales Officer
TIGO
09.2013 - 10.2014
- Built long-term relationships with customers and generated referrals from existing clients.
- Maintained contact with customers throughout sales and pre-delivery process.
- Understood customer needs to craft exceptional sales journeys.
- Managed client relationships from early stages of sales process through to post-sales
- Achieved and exceeded sales targets in line with client growth across all products and services.
- Performed sales visits to take strategic action on new business leads.
- Presented sales data and insights to leadership to aid strategy development and planning.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Qualified prospects to determine future sales possibilities and improve conversion efforts.
Education
Association of Chartered Certified Accountants - undefined
( Student)
01.2022 - Current
Post Graduate Diploma in Financial Management and Services - undefined
Aarhus Business Academy Denmark
01.2014 - 04.2015
Bachelor of Commerce in Accounting - undefined
University of Dar es salaam
01.2011 - 04.2014
Certificate in Creating Business Budgets - undefined
LinkedIn Learning
01.2021 - undefined
Certificate in Data Analytics 2021 - undefined
ACCA
01.2020 - undefined
Certificate in Digital Innovation in Finance - undefined
ACCA
01.2020 - undefined
Certificate in Fundamentals of Digital Marketing - undefined
Google School
01.2020 - undefined
Certified Marketing Management Profession -
( Student)
01.2021 - Current
Skills
- Microsoft Office package: Microsoft Word, Excel, Access
- Database operation: Microsoft Office Access, Proposal Writing
- Leadership skills
- Networking Skills
- Project Management
- Coordination
- Key Partnership Development
- Process Optimization
- Customer Relationship Management
- Sales techniques
- Relationship Management
- Business development
- Account management
- Lead generation
- Salesforce
- Process Improvement
- Salesforce CRM
- Customer retention tactics
- Relationship development
- Marketing expertise
- Market and competitive analysis
- Partnership marketing
- Brand building
- Internet and e-mail marketing
- Marketing strategy development
- Trend analysis
- Sales training
- Competitive and trend analysis
- Sales forecasting
- Sales goal attainment
- Complex negotiations
Custom
- DCB FOUNDATION 2022- I was instructor and trained various SME owners of good business practises
- SUMMER SCHOOL 2015,2016,2017- I was a trainer and shared various trainings on Entrepreneurship with Exchange students from Denmark, Holland and Tanzania at the University of Dar es salaam
- SILVER SKY LIMITED 2022,2023- I have worked with this organization as a marketing consultant and coached their staff on various best practices and techniques
Timeline
Business development manager
Equity Aviation Services Tanzania Limited
02.2023 - Current
Association of Chartered Certified Accountants - undefined
( Student)
01.2022 - Current
Marketing & Sales Manager
German Furnitures Limited-NOLTE
05.2021
Certificate in Creating Business Budgets - undefined
LinkedIn Learning
01.2021 - undefined
Certified Marketing Management Profession -
( Student)
01.2021 - Current
Certificate in Data Analytics 2021 - undefined
ACCA
01.2020 - undefined
Certificate in Digital Innovation in Finance - undefined
ACCA
01.2020 - undefined
Certificate in Fundamentals of Digital Marketing - undefined
Google School
01.2020 - undefined
Business Development Manager
ACCA
11.2016 - 04.2021
Credit Officer
CRDB Bank Plc
07.2015 - 09.2016
Post Graduate Diploma in Financial Management and Services - undefined
Aarhus Business Academy Denmark
01.2014 - 04.2015
Sales Officer
TIGO
09.2013 - 10.2014
Bachelor of Commerce in Accounting - undefined
University of Dar es salaam
01.2011 - 04.2014
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