Charles Mlawa
Dar Es Salaam
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 10 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
12
12
years of professional experience
Work History
Sales Manager
Huali International Trading Co, Ltd
Dar Es Salaam, TANZANIA
01.2025 - Current
- Achieved company growth and brand development through market expansion and sales.
- Created and presented monthly reports to management on sales performance.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Coached, developed and motivated team to achieve revenue goals.
- Established relationships with key clients, while maintaining existing customer base.
- Resolved customer complaints regarding sales and service.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
Area Sales Supervisor
SBC TANZANIA LIMITED (PEPSI)
ARUSHA, TANZANIA
01.2023 - 12.2024
- Established and maintained effective relationships with clients.
- Attended trade shows, conferences, and industry events to network and promote products.
- Monitored competition by gathering current marketplace information on pricing, products, and new technologies.
- Motivated sales personnel through incentive programs, contests.
- Developed sales training programs and materials for team development.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Problem Solving, Resolving customers complaints and issues within stipulated time and in a professional manner to maintain Customer Relationships
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
Zonal Sales Manager
WASSHA INC,Southern Highlands
Mbeya, TANZANIA
05.2019 - 12.2022
- Develop a growth strategy focused on both financial gain and customer satisfaction.
- Conduct research to identify new markets and customer needs.
- Promote the company’s products and services, addressing or predicting clients’ objectives.
- Plan and execute strategies and tactics by using feedback from the marketing officer team, financial information, and knowledge of the management team.
- Plan and regularly monitor the target sales, expenses of your group, and also define goals for individuals to achieve group goals.
- Built relationships with customers and the community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff, and boost company growth.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Regional Sales Manager
MOBISOL UK LIMITED,
08.2017 - 03.2019
- Build long-term relationships with new and existing customers.
- Prepare Sales Contract ensuring adherence to law established to rules and guidelines.
- Managing and ensuring that each SAC is achieving individual sales and marketing targets and contributing to the team’s monthly sales target
- Ensuring that Sales Agents make high quality sales: Implementing a sales strategy with strong focus on developing high quality customer relationships based on trust
- Creating strong monthly sales plans in collaboration with regional Technical and Customer Finance.
- Finance teams, that cover all sales and below-the-line marketing initiatives.
Regional Field Sales Manager
OFF GRID ELECTRIC LIMITED
10.2015 - 06.2017
- Setting goals and developing plans for business and revenue growth
- Researching, planning, and implementing new target market initiatives
- Researching prospective accounts in target markets
- Pursuing leads and moving them through the sales cycle
- Developing quotes and proposals for prospective clients
- Monitor Senior sales officer, Sales officer and sales Reps activities to ensure quality sales and service and make strategies for improving team productivity.
- Management and Evaluation of overall team performance based on their targets and achievement
- Planning and budgeting for the team monthly target i.e sales strategies, tactics and the whole sales initiative to achieve the target.
- Executed successful promotional events and trade shows.
Accountant
World Garden International Co. ltd
ARUSHA, TANZANIA
09.2013 - 09.2015
- Manage the corporate financial information system and ensure compliance and internal controls are adhered and Manage Account Payable and Receivable Management of Purchases process, Inventory and conducting monthly stock valuation and verification
- To prepare the statutory returns like VAT returns, SDL,PAYE and NSSF/Pension deductions,payment vouchers, petty cash allowances and payroll for employees
- To assist audit preparation and process and prepare weekly, monthly and yearly financial report
- Facilitate payment, compliance, and make sure that withholding tax and PAYE are deducted from all service providers, facilitators, and submitted to TRA.
Education
Bachelor of Accounting - Accounting And Finance
St John’s University Of Tanzania
Dar Es Salaam12.2013
Diploma - Accounting
College Of Business Education
Dar Es Salaam12.2009
Skills
- Proficiency in MS Office and CRM software (eg Salesforce
- Motivational skills
- A drive to seek new business
- Initiative and good decision-making skills
- Strategic and analytical thinking skills
- Market intelligence
- Communication and negotiation skills
- Proven sales track record
- Sales forecasting
- Team leadership
- Budget management
- Sales strategy development
Additional Information
REFERENCE:
Fredrick Andulile
Wassha Inc
Head of Sales and Marketing
Tel: 0692949458
Email: fredrick.andulile@tz.wassha.com
Dar es salaam - Tanzania
Juma Idd Mohamed
Mobisol Uk Ltd
Zonal Manager-lake zone
Tell: 0767329376 Mwanza- Tanzania.
Emmanuel Ng'andu
Off Grid Electric Limited
Territory Sales Manager
linkedin.com/in/emmanuel-ng-andu-71b477122
Languages
English - C2
Swahili - Native
Timeline
Sales Manager
Huali International Trading Co, Ltd
01.2025 - Current
Area Sales Supervisor
SBC TANZANIA LIMITED (PEPSI)
01.2023 - 12.2024
Zonal Sales Manager
WASSHA INC,Southern Highlands
05.2019 - 12.2022
Regional Sales Manager
MOBISOL UK LIMITED,
08.2017 - 03.2019
Regional Field Sales Manager
OFF GRID ELECTRIC LIMITED
10.2015 - 06.2017
Accountant
World Garden International Co. ltd
09.2013 - 09.2015
Bachelor of Accounting - Accounting And Finance
St John’s University Of Tanzania
Diploma - Accounting
College Of Business Education
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