Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Events Guest Speaker
Accomplishments
Article Publications
Websites
References
Timeline
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Charles  Kapufi

Charles Kapufi

Dar Es Salaam

Summary

Dynamic banking leader with expertise in strategic thinking and business development, recognized for driving a remarkable 929% portfolio net growth in five years at Exim Bank Tanzania Limited. Proven skills in leadership and risk management, complemented by a strong commitment to customer satisfaction, and innovative solution delivery. Consistently exceeds financial targets through effective team collaboration, and strategic initiatives.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Head, Retail Assets & SME

Exim Bank Tanzania Limited
Dar Es Salaam
01.2017 - Current

CORE RESPONSIBILITIES

  • Develop strategies to grow market share in SME banking.
  • Lead Zonal Business Development Managers to meet financial targets.
  • Manage asset portfolio quality to balance risk and return.
  • Ensure compliance with AML, reputation risk, and mis-selling controls.
  • Drive product innovation and process improvements.
  • Build and maintain relationships with internal teams and external stakeholders.

Achievements:

  • Successfully introduced and launched the SME banking business model.
  • Established and developed a high-performing Business Banking team from the ground up.
  • Overcame challenging market sentiment.
  • Achieved 929% portfolio net growth over five years from 5.
  • Maintained below 1% NPA on the organic retail assets portfolio.

Head, Trade Finance & Cash Management

Stanbic Bank Tanzania Limited
Dar Es Salaam
09.2012 - 06.2016

CORE RESPONSIBILITIES.

  • Manage in-country sales of transactional banking solutions and services.
  • Provide insights on transactional banking trends, developments, and benchmarks.
  • Structure deals and delivers client marketing programs for transactional solutions.
  • Drive business growth through strong sales and client advisory services.

Achievements

  • Non-interest income average growth of 50% year-on-year.
  • Successfully tailored transactional dynamics for multimillion-dollar deals under structured trade finance.
  • Developed the Trade Client Value Proposition (CVP) for SBT business banking clients. Enterprise the medium term (four years) Transactional Banking Strategic Plan for Business Banking.

Ag. Head of Product, Pricing and Analytics

Stanbic Bank Tanzania
Dar Es Salaam
10.2012 - 09.2013

RESPONSIBILITIES

  • Manage product innovation, utilization, and revenue synergies.
  • Coordinate the core banking system migration and transformation.
  • Enhance product penetration and customer share of wallet through CVP improvements, and value-added tweaks.
  • Review the monthly analysis on funding, competitor updates, dormancy, and attrition.
  • Support personal and business banking strategy on liquidity management.

Achievement.

  • Increased account management income by 40%.
  • Successfully rolled out and implemented bundle pricing.
  • Converted product and pricing functionalities into the new core banking system.

Product & Pricing Manager – Business Banking

Stanbic Bank Tanzania
Dar Es Salaam
10.2012 - 09.2013

RESPONSIBILITIES

  • Design and propose new product features for business banking clients.
  • Design and propose new product features for business banking clients.
  • Introduce product-use initiatives and schemes.
  • Prepare margin analysis, and recommend action points for leadership.
  • Coordinate risk appetite reviews, and analyze product performance, profitability, and competition.

Achievements:

  • Designed and launched four Structured Trade Finance product programs and processes.
  • Doubled product usage from 30% to 60%.

Manager- Card Business

Diamond Trust Bank Tanzania
Dar Es Salaam
03.2010 - 09.2012

Responsibilities:

  • Manage debit cards, credit cards, and ATM platforms.
  • Liaise with VISA and other card issuers for seamless transaction processing.
  • Implement card projects aligned with the bank's expansion plans.
  • Coordinate the vetting and appraisal of credit card applications.

Achievements:

  • Grew the credit card portfolio significantly.
  • Maintaining near-zero fraud and non-repayment losses.

Branch Manager

Diamond Trust Bank Tanzania
Dar Es Salaam
11.2008 - 02.2010

RESPONSIBILITIES.

  • Drive business development, and market share growth.
  • Deliver branch profitability and cost control.
  • Ensure compliance with regulatory procedures and internal policies.
  • Maintain a strong focus on service excellence and customer satisfaction.

Achievements.

  • Successfully won the Western Union Club 500 audit in 2009.
  • Helping the branch to break even in the first year.

Asst. Manager Sales and Marketing

Diamond Trust Bank
Dar Es Salaam
04.2007 - 10.2008

Responsibilities:

  • New customer acquisition, and cross-sell other bank products.
  • Maintaining an optimal interest expense ratio.

Achievements:

  • Committee member for the introduction of the retail banking proposition.
  • Produced three years of exponential growth in account numbers and values.

Premium Banking Officer

Standard Chartered Bank Tanzania
Arusha
01.2006 - 03.2007

Responsibilities:

  • Sell comprehensive solutions in cash management, trade services, and client access platforms.
  • Offer personalized banking services to local corporate clients.
  • Cross-selling of other banking products.

Service Delivery Manager (Acting)

Standard Chartered Bank Tanzania
Arusha
12.2005 - 04.2006

Responsibilities:

  • Joint Vault Cash Custodian.
  • Supervision of the back-office team.
  • Ensuring adherence to branch service standards and compliance with procedures and regulatory framework.
  • Management of branch premises.

Validation & Remittance Officer

Standard Chartered Bank Tanzania
Arusha
10.2004 - 12.2005

Responsibilities:

  • Implement and monitor compliance in relation to money laundering as per Group policy, standards, and local regulation.
  • Validating the accuracy of transactions posted.
  • Encoding of all Telegraphic Transfers

Education

Advanced Diploma - Accountancy

Institute of Accountancy Arusha
Arusha, Tanzania
05-2004

Skills

  • Customer focus
  • Leadership and team management
  • Strategic thinking
  • Risk Management
  • Business analysis
  • Adaptability and flexibility
  • Attention to detail
  • Scalability strategies
  • Business process reengineering
  • Problem-solving aptitude
  • Effective Communication
  • Business Development

Affiliations

Outside of work, Charles is a dedicated learner, sports enthusiast, and fitness enthusiast.

Certification

  • SME due diligence and credit risk assessment from July 6th to 18th, 2018, in Dar es Salaam, organized by the European Investment Bank.
  • Employee Relations Training - Chairpersons and Initiator Guide, April 21st - 25th, 2014, Dar Es Salaam, organized by Bierman Associated SA.
  • Management Essentials - Accelerated Programme, April 8th - 12th, 2014, in Johannesburg, South Africa, by the Africa Global Leadership Centre.
  • Masterclass in International Trade and Pre-export Finance, 22nd - 24th Oct 2013, Johannesburg, South Africa, Palmer Banking Academy.
  • Sales Coaching, August 13 - 14, 2013, Dar es Salaam, Tanzania, by COMPETIVA.
  • Intermediate Trade Finance & Cash Management Programme, February 4th - 8th, 2013, Dar Es Salaam, Tanzania, Wayne Cook & Tsepo.

Events Guest Speaker

1. Oil and Gas Financing: Tanzania Oil & Gas Suppliers Conference. June 19th-20th, 2014, Dar es Salaam, Tanzania.

2. International Banking: Johannesburg Chamber of Commerce and Industry, East Africa Trade Day. October 14, 2014, Johannesburg, SA.

Accomplishments

Project Committee Member.

CHAN 2025 and AFCON 2027 Tanzania Subcommittee.

Strategic shift to retail lending at Exim Bank.

Core Banking System Migration at Stanbic and Exim Bank.

Structured Trade Finance Proposition at Stanbic Bank.

Retail banking products revamp at Diamond Trust Bank.

Article Publications

Riding the Wave of Disruption: Why Staying Ahead Calls for Constant Reinvention | LinkedIn

A Gaze into the Future: Change is the Beautiful Constant | LinkedIn

Overcoming the Startup Analysis Paralysis https://www.linkedin.com/pulse/overcoming-startup-analysis-paralysis-charles-c-kapufi/?trackingId=L5plVUdnRWGfnm74DPPkYA

Thinking first, faster, smarter and harder 

https://www.linkedin.com/pulse/thinking-first-faster-smarter-hardercharles-kapufi/?trackingId=L5plVUdnRWGfnm74DPPkYA%3D%3D

References

References available upon request.

Timeline

Head, Retail Assets & SME

Exim Bank Tanzania Limited
01.2017 - Current

Ag. Head of Product, Pricing and Analytics

Stanbic Bank Tanzania
10.2012 - 09.2013

Product & Pricing Manager – Business Banking

Stanbic Bank Tanzania
10.2012 - 09.2013

Head, Trade Finance & Cash Management

Stanbic Bank Tanzania Limited
09.2012 - 06.2016

Manager- Card Business

Diamond Trust Bank Tanzania
03.2010 - 09.2012

Branch Manager

Diamond Trust Bank Tanzania
11.2008 - 02.2010

Asst. Manager Sales and Marketing

Diamond Trust Bank
04.2007 - 10.2008

Premium Banking Officer

Standard Chartered Bank Tanzania
01.2006 - 03.2007

Service Delivery Manager (Acting)

Standard Chartered Bank Tanzania
12.2005 - 04.2006

Validation & Remittance Officer

Standard Chartered Bank Tanzania
10.2004 - 12.2005
  • SME due diligence and credit risk assessment from July 6th to 18th, 2018, in Dar es Salaam, organized by the European Investment Bank.
  • Employee Relations Training - Chairpersons and Initiator Guide, April 21st - 25th, 2014, Dar Es Salaam, organized by Bierman Associated SA.
  • Management Essentials - Accelerated Programme, April 8th - 12th, 2014, in Johannesburg, South Africa, by the Africa Global Leadership Centre.
  • Masterclass in International Trade and Pre-export Finance, 22nd - 24th Oct 2013, Johannesburg, South Africa, Palmer Banking Academy.
  • Sales Coaching, August 13 - 14, 2013, Dar es Salaam, Tanzania, by COMPETIVA.
  • Intermediate Trade Finance & Cash Management Programme, February 4th - 8th, 2013, Dar Es Salaam, Tanzania, Wayne Cook & Tsepo.

Advanced Diploma - Accountancy

Institute of Accountancy Arusha
Charles Kapufi