CECILIA CONSTANTINE SHAYO
DAR ES SALAAM
Summary
Dynamic revenue management professional with extensive experience at Precision Air PLC, excelling in data analysis and strategic planning. Proven track record of optimizing flight schedules and maximizing revenue through effective team leadership, and accurate demand forecasting. Skilled in pricing management, consistently driving improvements in load factors, and overall network performance.
Overview
7
7
years of professional experience
Work History
LEAD OFFICER REVENUE CONTROL AND NETWORK PLANNING
PRECISION AIR PLC
DAR ES SALAAM
04.2024 - Current
- Developing and optimizing flight schedules and network structures to maximize connectivity, revenue, and aircraft utilization.
- Conducting market and route analysis using traffic data, demand forecasts, and competitive intelligence to identify new route opportunities or frequency adjustments.
- Evaluating the performance of existing routes and making data-driven recommendations for route expansions, reductions or cancellations.
- Collaborating with commercial, operations, and revenue management teams to align network plans with business objectives and market demand.
- Supporting strategic fleet planning by providing input on aircraft deployment based on route performance, stage length, and capacity needs.
- Engaging with alliance and codeshare partners to develop joint schedules, expand network reach, and enhance connectivity through coordinated planning.
- Working with airport authorities and government stakeholders on slot coordination, route approvals and regulatory compliance.
- Leading a team of analysts, providing mentorship, performance feedback and technical guidance.
- Acting as the focal point between network planning and demand analysis teams.
LEAD OFFICER REVENUE CONTROL
PRECISION AIR PLC
DAR ES SALAAM
09.2019 - 03.2024
- Leading the demand forecasting process to support optimal pricing and inventory control across the network.
- Supervising the analysis of booking trends, seasonal patterns, and historical data to produce accurate demand projections.
- Monitoring flight, route, and market-level performance to identify revenue opportunities, or underperformance.
- Overseeing the adjustment of booking limits and fare class availability based on changing demand patterns.
- Coordinating closely with pricing and network planning teams to align demand forecasts with commercial strategies.
- Developing and maintaining reports and dashboards to track key metrics, such as load factor, yield, RASK, and forecast accuracy.
- Conducting detailed market analyses to understand passenger behavior, sales trends, and competitor dynamics.
- Ensuring accurate and timely updates to flight forecasts, taking into account events such as schedule changes, aircraft swaps, and disruptions.
- Leading and mentoring a team of demand analysts, reviewing their work, and providing guidance on tools and methodologies.
REVENUE MANAGEMENT ANALYST
PRECISION AIR PLC
DAR ES SALAAM
09.2018 - 08.2019
- Preparing and maintaining daily, weekly, and monthly revenue reports to monitor flight, route, and network performance.
- Analyzing key performance indicators such as load factor, yield, revenue per available seat kilometer (RASK), and forecast accuracy.
- Creating dashboards and visualizations in tools like Power BI or Excel to support real-time decision-making.
- Monitoring booking trends, fare class availability, and sales patterns to identify revenue opportunities, or risks.
- Supporting overbooking and inventory control strategies by providing historical and forecast-based reporting.
- Developing route-level and flight-level profitability reports to evaluate commercial viability, and guide planning decisions.
- Producing forecast variance reports to measure the accuracy of demand and revenue projections.
- Generating executive-level summaries and performance presentations for senior leadership review.
Education
MBA - Corporate Management
MZUMBE UNIVERSITY
DAR ES SALAAM12-2026
BBA - BACHELOR OF COMMERCE IN FINANCE
UNIVERSITY OF DAR ES SALAAM
DAR ES SALAAM - TANZANIA11-2015
High School Diploma -
ST THERESA OF THE CHILD JESUS
ARUSHA - TANZANIA02-2012
Skills
- Data analysis and market research
- Revenue forecasting and strategic planning
- Team leadership and effective communication
- Report preparations
- Budgeting and finance
- Critical thinking
Languages
Swahili
First Language
English
Upper Intermediate (B2)
B2
Timeline
LEAD OFFICER REVENUE CONTROL AND NETWORK PLANNING
PRECISION AIR PLC
04.2024 - Current
LEAD OFFICER REVENUE CONTROL
PRECISION AIR PLC
09.2019 - 03.2024
REVENUE MANAGEMENT ANALYST
PRECISION AIR PLC
09.2018 - 08.2019
MBA - Corporate Management
MZUMBE UNIVERSITY
BBA - BACHELOR OF COMMERCE IN FINANCE
UNIVERSITY OF DAR ES SALAAM
High School Diploma -
ST THERESA OF THE CHILD JESUS
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