Summary
Overview
Work History
Education
Skills
Volunteering Work
Languages
Reference
Timeline
Generic

BRIGHTON MINJA

Dar Es Salaam

Summary

I am a highly skilled and results-driven Digital Media Content Creator with a proven track record of developing and executing successful content strategies that effectively promote brand awareness and drive sales for diverse companies. With a keen understanding of digital marketing trends and consumer behavior, I possess a unique ability to craft engaging and impactful content across multiple platforms, including social media, websites, and video channels. Leveraging my creative flair, technical expertise, and a comprehensive understanding of target audiences, I consistently deliver high-quality content that captivates viewers, stimulates brand loyalty, and generates tangible business results. As a strategic thinker and a collaborative team player, I excel in devising innovative content ideas, coordinating cross-functional projects, and leveraging analytics to optimize content performance.

Overview

6
6
years of professional experience

Work History

Social Media Marketing and Content Creator

Bright Visuals Studios
01.2017 - Current
  • Collaborated with over 15 brands and companies, including Shaya Tamu, Shana Digital, and Identity, as a professional content creator. Contributed to the creation of impactful promotional videos, advertising campaigns, and digital media requirements. Played a vital role in enhancing brand visibility and engaging target audiences.
  • Demonstrated expertise in capturing compelling product content, with a particular focus on food and beverages. Collaborated with renowned restaurants like Alcove, Epidor, and Hopippola to showcase their offerings through captivating visuals.
  • Provided strategic advice on digital media to companies like Shana Digital, aiming to increase lead generation and drive business growth. Developed comprehensive implementation plans and executed them effectively, utilizing various digital media channels to enhance company visibility and manage public knowledge.
  • Directed all activities and utilized necessary tools to support successful photographic and video shoot projects. Ensured seamless coordination and efficient execution, resulting in high-quality visual content that aligned with clients' objectives.
  • Took responsibility for capturing content specifically designed for advertising campaigns featured on billboards. Notably worked with clients such as Coral Paints, Meridian Bet, and Shaya Tamu, producing visually appealing and impactful materials for outdoor advertising.
  • Managed the posting and day-to-day operations of social media platforms, particularly Facebook. Leveraged effective strategies and content management techniques to optimize engagement and brand presence on the platform.

Business Owner

Afrobasic Adventures
09.2020 - Current
  • Successfully managed and grew the business's social media presence on platforms including Facebook, Instagram, and YouTube, resulting in a substantial increase in followers and subscribers worldwide. This led to a significant boost in sales for the travel services provided.
  • Developed and executed a highly popular YouTube series called "Back to Mamaland," garnering a global audience of over 100,000 viewers. The series not only attracted attention but also increased audience engagement and generated valuable leads.
  • Organized and curated monthly content for the social media pages of Afrobasic Adventures, ensuring consistent and compelling messaging that resonated with the target audience.
  • Produced captivating videos for the "Back to Mamaland" YouTube documentary series, captivating an audience of over 100,000 viewers from around the world. The videos showcased various travel destinations and experiences, generating substantial interest and engagement.
  • Successfully planned and managed tours for more than 30 tourists from diverse locations such as the Caribbean, UK, and USA. This involved coordinating logistics, accommodations, and activities to ensure a seamless and enjoyable travel experience.
  • Maintained brand consistency across all digital media channels, ensuring a unified brand identity and messaging. This contributed to building a strong and recognizable brand presence, further enhancing the business's reputation in the travel industry.

Photographer & Videographer (Marketing & Branding)

Multicable Limited
07.2018 - 11.2018
  • Conceptualized, produced, and delivered visually captivating photographs and video content that effectively represented the company's brand and aligned with their overarching marketing objectives. Ensured high quality and creativity in every aspect of content creation.
  • Managed all stages of photography and video production, taking charge of project conception, filming, photography, recording quality, and editing. Oversaw the entire production process to ensure seamless execution and the attainment of desired outcomes.
  • Captured and filmed compelling visuals specifically tailored for social media platforms, including Instagram, Facebook, and LinkedIn. Created engaging content that effectively resonated with the target audience and amplified brand presence on these platforms.
  • Played an active role in sales and marketing activities, leveraging visual content to promote and drive awareness of products and services. Utilized photography and video materials to showcase features, benefits, and unique selling points, contributing to increased sales and market visibility.
  • Operated and maintained proper calibration of cameras, audio and video recorders, and other production equipment used in the company. Ensured optimal performance and functionality of equipment to achieve professional results in photography and video production.

Education

Bachelors Degree of Information System Management -

Ardhi University
Dar Es Salaam
12.2019

Advanced Certificate of Secondary Education Examination (ASCEE - undefined

St Joseph Cathedral High School
2016

Certificate of Secondary School Education (CSSE - undefined

Scholastica secondary school Moshi
2013

Skills

  • Social Media Strategy Development
  • Content Creation and Curation
  • Copywriting and Editing
  • Visual Design and Graphic Creation
  • Video Production and Editing
  • Social Media Analytics and Reporting
  • Basic graphic design skills (Photoshop and Canva)
  • Experienced with audio, lighting, photography and video techniques both in and outside of a studio environment
  • Problem solving, Teamwork and multitask skills
  • Influencer Marketing and Collaboration
  • Customer Relationship Management
  • Paid Advertising and Campaign Management

Volunteering Work

  • In 2016, coordinated a community outreach program at IJAGO SAIDIA orphanage center in Sinza, Dar Es Salaam, providing essential assistance to orphaned children in need.
  • Actively participated in a community social responsibility initiative in 2017 at Life Sober House in Kigamboni, supporting individuals in their journey to recovery from drug addiction. Through this effort, aimed to instill hope and demonstrate community support in their fight against addiction.
  • Organized a community service initiative in 2019, extending a helping hand to orphans at the Mbezi Mwisho Orphanage center, providing them with necessary aid and support.
  • Collaborated with Experts living in Tanzania in 2021 to organize a community social responsibility event at YOCO orphanage in Mbezi Maramba Mawili. This initiative aimed to contribute to the well-being and development of the children at the orphanage.

Languages

English, Swahili
Native language

Reference

  

MRS SHRUTI

FOUNDER SHANA DIGITAL MEDIA 

DAR ES SALAAM

TEL: +255 783 624 430


MRS. DOREEN PAUL MBALAZI

DIGITAL COMMUNICATIONS OFFICER

ITM TANZANIA LIMITED

TEL: +255 763 455 997


MRS RUHKSAR KANJI 

MARKETING MANAGER 

MULTICABLE LIMITED 

TEL: +255 786 496 115



Timeline

Business Owner

Afrobasic Adventures
09.2020 - Current

Photographer & Videographer (Marketing & Branding)

Multicable Limited
07.2018 - 11.2018

Social Media Marketing and Content Creator

Bright Visuals Studios
01.2017 - Current

Bachelors Degree of Information System Management -

Ardhi University

Advanced Certificate of Secondary Education Examination (ASCEE - undefined

St Joseph Cathedral High School

Certificate of Secondary School Education (CSSE - undefined

Scholastica secondary school Moshi

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