Brenda John
Dar Es salaam
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Transsion Holdings
10.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Trained junior marketing staff, elevating team capabilities and performance.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
Digital Marketing Manager
Transsion Holdings
10.2020 - 10.2022
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
- Conducted A/B testing on various digital platforms to refine marketing messages and strategies.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
Community Manager
Transsion Holdings
08.2018 - 10.2020
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- generate Fan base for the campaign and sales driven to the organisation
Education
Bachelor of Arts - Human Resources Management
Tanzania Institute Of Accauntancy
Dar Es Salaam, Tanzania05-2018
Skills
- Digital marketing
- SEM strategy development
- Community engagement
- Social media marketing
- Social media management
- Staff management
- Content marketing strategy
- Daily operations management
- Customer relationship management (CRM)
- Search engine optimization
- Property inspections
- Brand promotion
- Project management abilities
- Strategic planning
- Competitor analysis techniques
- Creative direction
- Employee performance management
- Communication and writing skills
- Marketing campaigns
- Marketing campaign development
- Brand development
- SEO strategies
- Online advertising
- Market analysis
- Budgeting and allocation
- KPI tracking
- Marketing strategies
Trendy and reading
connected with the trend and elevate more into the current technology by reading and adapt new tech
Languages
Swahili
Native language
English
Proficient
C2
Chinese (Mandarin)
Elementary
A2
Dutch
Beginner
A1
Timeline
Marketing Manager
Transsion Holdings
10.2022 - Current
Digital Marketing Manager
Transsion Holdings
10.2020 - 10.2022
Community Manager
Transsion Holdings
08.2018 - 10.2020
Bachelor of Arts - Human Resources Management
Tanzania Institute Of Accauntancy
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