Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Binna Megera

Zanzibar

Summary

An enthusiastic young Tanzanian with well-rounded expertise in sales, marketing, public speaking and persuasion. My educational background is in public relations and marketing, coupled with 9 years of experience working with both startup enterprise and well established company in a multicultural environment.

Overview

11
11
years of professional experience

Work History

Sales & Marketing Consultant

Source Link Limited
Zanzibar, Tanzania
08.2024 - Current
  • Developed and implemented marketing campaigns to increase customer engagement.
  • Conducted market research to identify new opportunities for product development.
  • Created content strategy plans to improve customer experience across multiple platforms.
  • Analyse customer feedback data to create marketing decisions and strategies.
  • Identified target markets and developed effective messaging strategies for each segment.
  • Generated reports on key performance indicators of ongoing campaigns and initiatives.

Sales Executive

Serengeti Breweries Limited
Dar Es Salaam, Tanzania
04.2024 - 07.2024
  • Developed and implemented sales strategies to meet customer needs and increase revenue.
  • Cultivated relationships with existing customers to encourage repeat business.
  • Analyzed market trends and competitive landscape to identify opportunities for growth.
  • Created marketing materials, such as brochures, flyers, and newsletters, to promote products or services.
  • Negotiated contracts with clients on behalf of the company.
  • Identified new potential markets and developed plans for targeting them.

Key Account Manager

Zanzibar Maritime & Mercantile International Ltd
Zanzibar, Tanzania
11.2023 - 03.2024
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Developed customized account plans for clients to help them achieve their business goals.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Improved overall team productivity by implementing best practices in organization and time management.

Bussiness Development Representative

Tanzania Breweries Limited (AB InBev)
03.2021 - 10.2023
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours; night, weekend, and holiday shifts.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Productive Load Business Development Lead

PowerGen Renewable Energy
05.2019 - 05.2020
  • Conceptualize, evaluate, and structure new business opportunities linked to the arrival of micro grid-
    power in a way that maximizes profit of the mini-grid business model.
  • Learn existing - and support development of new - value propositions.
  • Identify specific productive use customers.
  • Engage and sell customers on the equipment and value proposition.
  • Track and regularly report on progress within each campaign.
  • Support with managing procurement and installation activities on the ground.

Customer and Site Officer

PowerGen Renewable Energy
02.2017 - 05.2019

1. Customer Application and Acquisition:

  • Coordinating customer application and Customer Acquisition trips to find potential customers.
  • Identifying, recruiting, training and supporting setting up the local agent candidates activities.
  • Proper cash management and money reconciliation with accounts department.
  • Conducting customer signups through selling POWERGEN business model.
  • Ensure appropriate documentation and customer data integrity.
    2. Demand Stimulation:
  • Research clients and suppliers base to find new opportunities for sales
  • Design markets tools/research approaches to identify customer needs.
  • Develop suitable sales models for customer segments.
  • Prepare analysis of the customer data both Qualitative data and Quantitative data.
  • Formulate framework to identify most promising load growth options and make recommendation.
  • Develop profitable partnerships with potential external parties and stakeholders.
  • Effectively customer payments follow-up, engaging the local channels such as local agents, technicians and security.
  • Resolve credit disputes with customers.
    3. Customer and Grids Management:
  • Training local agents and technicians on handling technical faults and troubleshoots
  • Overseeing the Grids performance in terms of average revenue per customer, customer satisfaction and general Grid performance.
  • Monitor site performance of commercial activities using company’s key metrics.
  • Present professional, confident and enthusiastic image that develops trusting relationship with customers.
  • Coordinate and leading other teams to look for the solutions i.e. Operations & Maintenance team and
    Customer Engagement.

Customer Engagement Associate

PowerGen Renewable Energy
08.2016 - 12.2017
  • Supervising and training site surveyors as per Powergen modules.
  • Providing post installation customer services
  • Gathering information on current micro-grid issues and creating tickets for operation and maintenance
    team.
  • Close follow ups on all issues with customers and ensure the case is resolved.
  • Assisting data gathering on the performance and customer behavior.
  • Working with local/village leaders, government officials and other partners to improve current
    operations at existing micro-grids.
  • Tracking KPIs and preparing reports for the management.
  • Coordinating logistic for field work. Liaising with government officials to obtain necessary permits and all compliances for micro-grid
    installation.

Call Center Representative

Off-Grid Electric (Zola)
03.2014 - 07.2016
  • Assisting customers by solving their problems over the phone including solar systems troubleshooting
  • Escalate all unresolved issues to the proper unit for further assistance
  • Resolve or escalate customer and agent issues and requests correctly
  • Handle inbound and outbound calls promptly and efficiently
  • Up-selling by recognizing opportunities from customers and explain new features and additional services

I became the best customer service provider for three months consecutively while working in this position.

Education

Bachelor of Arts - Public Relations And Marketing

St. Augustine University Of Tanzania (SAUT)
Malimbe, Mwanza, Tanzania
11.2013

Skills

  • Business opportunity development
  • New Business Development
  • Converting leads
  • Independent critical thinker
  • Conversant with Google Docs
  • Business development strategy
  • Small business operations
  • Sales and Marketing Skills

Accomplishments

  • Collaborated with team of 10 people in the development of 3 Gwara Compaign.
  • Achieved 71% of Market Share by attacking bars and negotiate with accuracy and efficiency.

Additional Information

DIGITAL SKILLS
Microsoft Word / Microsoft Excel / Power Point / Microsoft Office / Google Drive / Outlook / Social Media /
Google Docs

DRIVING LICENCE
Driving Licence: A
Driving Licence: D1

JOB-RELATED SKILLS
▪ Sales and Marketing Skills ▪ Independent critical thinker ▪ Optimistic team player ▪ Conversant with Google Docs
▪ Coaching and Mentor

REFFERENCES
Name: Ronald Ogolla
Title: Director of Project Execution
Company: PowerGen Renewable Energy
Address: P.O BOX 14254 Arusha
Mobile/Cell: +254 23436475
Email: rogollah@gmail.com
Skype: rogolla

Name: Sekunda Stephen
Title: Logistic Manager
Company: PowerGen Renewable Energy
Address: P.O.BOX 14254, ARUSHA
Mobile/Cell: +255753365007
Email: ssekunda@gmail.com

Name: Samson Mabula
Title: Service and Sales Manager
Company: ZOLA ELECTRIC COMPANY
Address: P.O.BOX 1100, ARUSHA
Mobile/Cell: +255625929311 Email: mabula1@yahoo.com

Timeline

Sales & Marketing Consultant

Source Link Limited
08.2024 - Current

Sales Executive

Serengeti Breweries Limited
04.2024 - 07.2024

Key Account Manager

Zanzibar Maritime & Mercantile International Ltd
11.2023 - 03.2024

Bussiness Development Representative

Tanzania Breweries Limited (AB InBev)
03.2021 - 10.2023

Productive Load Business Development Lead

PowerGen Renewable Energy
05.2019 - 05.2020

Customer and Site Officer

PowerGen Renewable Energy
02.2017 - 05.2019

Customer Engagement Associate

PowerGen Renewable Energy
08.2016 - 12.2017

Call Center Representative

Off-Grid Electric (Zola)
03.2014 - 07.2016

Bachelor of Arts - Public Relations And Marketing

St. Augustine University Of Tanzania (SAUT)
Binna Megera