Beatrice Nyamari
Nairobi
Summary
Experienced Managing Director with a proven track record in leading strategic initiatives and driving business growth. Skilled in managing diverse teams, implementing operational improvements, and increasing productivity and profitability. Proficient in building strong stakeholder relationships and maintaining sound financial management practices.
Overview
14
14
years of professional experience
Work History
Managing Director
Smart Codes
05.2022 - Current
- Company Overview: Full-service Pan-African marketing agency.
- Providing 360 solutions in advertising, digital, PR, and creative innovation.
- Leading business strategy, talent growth, and integrated campaign execution.
- Managing cross-border teams and multi-sector client portfolios in tech, finance, FMCG, and development.
- Achievements:
- Expanded client base across East and Central Africa by 30%.
- Introduced agile agency model reducing time-to-market by 40%.
- Improved team capability through structured performance coaching, succession planning, and strategic recruitment.
Managing Partner – Strategy & Digital Consultant
Purple Mind
12.2020 - 04.2022
- Led advisory projects for clients across 15+ countries in Africa.
- Lead strategist for Safaricom & Visa’s M-PESA Global Pay campaign.
- Oversaw a COMESA digital platform that achieved 2,241% user growth.
- Managed campaigns with Huawei, Mastercard Foundation, I&M Bank, GIZ, and Transparency International.
- Designed and implemented a Covid-19 social behavior change campaign reaching 10M+ people.
- Highlights:
Senior Leadership Roles
Coca-Cola Company
01.2015 - 01.2020
- Head of Sparkling Flavors Communication
- Connections Planning Lead
- Integrated Marketing Manager
- Media Director (Pan-African role)
- Delivered $12M media ROI for Coke Studio Africa.
- Co-launched East Africa’s Got Talent, Coca-Cola’s largest brand integration in the region.
- Orchestrated Covid-19 response communication in collaboration with public health institutions.
- Guided organizational restructuring and culture alignment during the rollout of Coca-Cola’s global “Beverages for Life” strategy.
- Received recognition from Kenya's Ministry of Education for grassroots sports leadership.
- Positions Held:
- Impact:
Regional Director
WPP Scangroup (GroupM)
01.2013 - 01.2015
- Led strategy and regional expansion for Sub-Saharan Africa.
- Developed Africa growth blueprint and launched the Ghana office.
- Led major pitch wins across the region with WPP global teams.
- Formalized agency talent development and performance review systems.
- Key Initiatives:
Group Marketing Manager – Media & Digital
Airtel Africa
01.2011 - 01.2013
- Oversaw digital transformation across 17 African countries.
- Built Airtel Rising Stars, one of Africa’s largest youth engagement platforms ($70M+ PR value annually).
- Created digital governance framework and launched Airtel’s country websites and social media platforms.
- Conducted Pan-African media audits to optimize advertising spend efficiency.
- Notable Achievements:
Education
Bachelor of Education - Economics & Business Management
Kenyatta University
Skills
- Strategic Marketing & Integrated Communications
- Business Transformation & Growth Strategy
- Organizational Behavior & Change Management
- Digital Strategy & Performance Media
- Talent Development & Cross-Functional Leadership
- Financial Management & Marketing ROI Optimization
- Data Analytics & Consumer Insights
- Stakeholder & Public Sector Engagement
- DEI & Purpose-Driven Campaign Leadership
- Brand Positioning & Product Innovation
- Operations management
- Business planning
Timeline
Managing Director
Smart Codes
05.2022 - Current
Managing Partner – Strategy & Digital Consultant
Purple Mind
12.2020 - 04.2022
Senior Leadership Roles
Coca-Cola Company
01.2015 - 01.2020
Regional Director
WPP Scangroup (GroupM)
01.2013 - 01.2015
Group Marketing Manager – Media & Digital
Airtel Africa
01.2011 - 01.2013
Bachelor of Education - Economics & Business Management
Kenyatta University
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